Soohang Chang bir ny president for Kia Europa

• Soohang Chang named President and CEO of Kia Europe, bringing global expertise and European market experience
• Marc Hedrich appointed President of Kia France, focusing on driving growth in the French market following tenure leading Kia Europe
• Both leadership appointments underscore Kia’s commitment to strengthening its position across Europe

(Frankfurt / Seoul) December 18, 2025 – Kia Corporation has announced that Senior Vice President Soohang Chang, currently Head of the Middle East and Africa region, will assume the role of President and CEO of Kia Europe from January 1, 2026. Chang brings extensive global experience, including more than a decade in Europe, and will lead Kia’s strategy to enhance competitiveness and sales performance across the region.

In his new role, Chang will focus on accelerating Kia’s electrification roadmap and sustainability initiatives in Europe, while reinforcing partnerships and customer engagement strategies. His proven ability to deliver results in diverse markets positions him to navigate the evolving European automotive landscape and drive Kia’s long-term growth in one of the world’s most dynamic regions.

In addition, Kia Corporation has announced that Marc Hedrich is appointed President of Kia France, effective January 1, 2026, replacing the current President of Kia France, Tae Kun Yang. After two years preparing the next phase of Kia Europe’s growth, Hedrich returns to the role he previously held from 2021 to 2023, bringing extensive experience and a proven track record in the French automotive market. His leadership will guide Kia France through its next phase of growth and strengthen the brand’s position in one of Europe’s most competitive markets. His deep understanding of local consumer trends and regulatory dynamics, combined with his prior achievements, make this a strategic move for Kia.