BAUER MEDIA COMPLETES ACQUISITION OF CLEAR CHANNEL EUROPE-NORTH

Bauer Media takes a key step in its strategy by completing the acquisition of Clear Channel Europe, strengthening its core media-related businesses and unlocking new digital opportunities.  Under the name ‘Bauer Media Outdoor’, the company adds Out of Home advertising to Bauer Media’s offering, which is a strong strategic fit with its existing Audio and Publishing divisions.  

The acquisition supports Bauer Media’s commitment to delivering highly impactful media experiences and driving industry innovation. Advertising partners and customers will achieve significant benefits from Bauer Media’s enhanced offering and greater reach, delivered through its 200 magazine brands, 150 Audio brands and 110,000 Out of Home sites. 

Yvonne Bauer, Chair of the Bauer Media Board commented, “As we mark our 150th year, we are excited to open this new chapter and welcome Clear Channel Europe’s talented team to Bauer Media. This acquisition will drive our overall growth strategy and accelerate our digital transformation.  

The addition of Bauer Media Outdoor will give advertisers access to up to 350 million consumer touchpoints across 16 European markets. It will enable campaigns to achieve greater impact with more creative and innovative opportunities, across audio, publishing and outdoor.” 

Justin Cochrane, CEO, Bauer Media Outdoor said, “We are hugely excited about our future as part of Bauer Media. We are ambitious about growing the business through sustainable innovation, greater reach, and creativity. Whilst in the immediate term it will be business as usual, we look forward to working with our new Bauer Media colleagues, and also listening carefully to our customers and partners, to deliver exceptional advertising and infrastructure solutions in the future.”