Daniel Frykholm appointed new VP, Head of Group Communication in Schibsted ASA

Daniel started his professional career as a journalist at Reuters, where he worked as a business reporter in Stockholm and as a correspondent in Helsinki. Over the years he has held key roles such as Head of Media Relations at industrial group Atlas Copco, and Head of Group News & Media at leading appliances group Electrolux. Most recently, he has been a Senior Director at the Swedish communication agency Hallvarsson & Halvarsson, providing strategic counsel on corporate communication to a diverse portfolio of clients.  

“Schibsted is home to some of the greatest media outlets and most interesting digital marketplaces and brands in the Nordics. As such it’s positioned right at the crossroads of several important societal topics, making it a company with a really exciting journey ahead. For me personally, it’s going to be a privilege to be part of Schibsted’s communication efforts on that journey, and I very much look forward to getting to know all my new colleagues!” says Daniel.

”We are very pleased to have Daniel join us in Schibsted. As a gifted storyteller with broad Nordic industry experience and a strategic mindset, we believe he will fit very well with Schibsted’s entrepreneurial and open culture,” comments Knut Ivar Solnes, Head of Group Strategy & Corporate Affairs in Schibsted. 

Daniel will be based in Stockholm and start in his new position on 9 October.