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A key goal for the Business for Peace Foundation, as it seeks to increase awareness of ethical business practices, is to work to influence and redefine the general public perception of what it means to be a successful businessperson. So far, success has primarily been measured through the one-dimensional prism of financial success. Through introducing the broader normative concept of Being Businessworthy, the aim is to complement the public image of what constitutes success.
A key goal for the Business for Peace Foundation, as it seeks to increase awareness of ethical business practices, is to work to influence and redefine the general public perception of what it means to be a successful businessperson. So far, success has primarily been measured through the one-dimensional prism of financial success. Through introducing the broader normative concept of Being Businessworthy, the aim is to complement the public image of what constitutes success.