Business Wire

Misinformation, Lack of Access and Confusion Hamper the Ability of Smokers Who Don’t Quit to Consider Better Alternatives, a New International Study from PMI Shows

Share

Philip Morris International Inc. (PMI) (NYSE:PM) today released a white paper titled “Unsmoke: Clearing the Way for Change” based on findings from a major international study conducted for the company by independent research firm Povaddo. There is no question that, while the best choice is to quit cigarettes and nicotine altogether, the reality is that many people don’t. The survey—conducted in 13 countries among adults aged 21 to 74—forms the basis of the paper’s exploration around two core themes: the impact of smoking on personal relationships and the lack of information available about smoke-free products. It reveals some of the barriers that might be preventing smokers from considering smoke-free alternatives over continued smoking.

“There is currently a tremendous amount of misinformation circulating about smoke-free products, and this is causing confusion. It is one of the biggest hurdles the world faces in becoming smoke-free,” said Jacek Olczak, chief operating officer at PMI. “The reality is there are better options available to adult smokers who don’t quit. There urgently needs to be a new global conversation—based on scientific research and facts—about these alternatives.”

Untruths and Consequences
The white paper looks at the public appetite for a better conversation around how to make cigarettes a thing of the past—it’s a desire that’s not being fulfilled. While four in five respondents agreed that change is needed, just over half of the adult smokers surveyed (55 percent) said they have the information they need to make an informed choice about smoke-free products. In Israel, only one in four (25 percent) said they have all the information they need; in Australia, it was also below half (43 percent). Compare that with Hong Kong (66 percent), Italy (64 percent) and Brazil (62 percent)—the difference is pronounced.

Demand for information is strong: 90 percent of the public is aware of e-cigarettes, and nearly seven in 10 (68 percent) current smokers said they would be more likely to consider switching to better alternatives such as e-cigarettes or heated tobacco products if they had clearer guidance on how these products differ from cigarettes. Across the 13 countries, the strongest consideration of switching as a result of better information was shown by the Latin American countries: Brazil and Mexico (both 85 percent) and Argentina (80 percent). The lowest likelihood was shown by two European neighbors: Germany (51 percent) and Denmark (47 percent).

The Impact of Smoking on Relationships
The report explores the current mindset toward smoking of both smokers and nonsmokers, and the role smoking—and unsmoking—plays in personal and social relationships.

Quitting cigarettes and nicotine altogether is the best option, but compared to continued smoking, using smoke-free alternatives may have less of an impact on personal relationships. Almost half of former smokers (48 percent) who have switched to smoke-free alternatives reported improved relationships with family and friends since switching, and 45 percent reported that their social lives have improved as a result, with a slightly higher proportion of men than women reporting this improvement (48 percent vs. 41 percent, respectively).

Intimate relationships are not the only ones affected: The survey revealed that unsmoking could have a positive impact on social lives. More than two-thirds (69 percent) of nonsmokers stated they don’t like visiting smokers’ homes because they feel uncomfortable being around smoke. Even outside the home, nonsmokers say the worst smell of cigarettes is on smokers’ clothes (77 percent). This was a major dislike in all age groups: 21-34 years (74 percent), 35-54 years (78 percent), 55-74 years (79 percent). There was little difference in views between genders, with 75 percent of men and 79 percent of women agreeing that the worst smell of a smoker is their clothes.

Unsmoking may offer further opportunities to close the social gap between smokers and nonsmokers. According to the survey, smokers experience social awkwardness—with half (53 percent) saying they feel uncomfortable around nonsmoking friends and relatives even while not smoking. Particularly notable differences can be observed between Latin American and European countries. In Latin America, the countries surveyed—Brazil, Mexico and Argentina—polled higher than average (at 61 percent, 55 percent and 51 percent, respectively) on this statement. In European countries, people were less likely to agree: In Denmark, only 25 percent of respondents agreed; in Italy, 39 percent; the U.K., 40 percent; and Germany, 44 percent.

“We are creating a movement to help the world unsmoke,” said Marian Salzman, senior vice president, global communications at PMI. “These results are from one of the largest cross-cultural polls ever conducted about the impact of smoking on relationships. They show us where there are differences in social values, but, more important, they reveal the similarities that will help the #unsmokeyourworld initiative move from person to person, city to city, and smoker to unsmoker to bring about global change.”

#Unsmokeyourworld is a PMI initiative to speed up a historic change in public health. Through the #unsmoke movement, we want to bring together a community of people who can accelerate this change by reinforcing the message that quitting cigarettes and nicotine altogether is the best choice any smoker can make and becoming advocates of the message that for smokers who would otherwise continue to smoke, there are better alternatives to choose from.

To read the full “Unsmoke: Clearing the Way for Change” white paper, visit: www.unsmokeyourworld.com/whitepaper

About the Povaddo Survey
This survey was carried out April 24-May 6, 2019, by Povaddo, a leading public opinion research firm, on behalf of Philip Morris International. The survey fielded a total of 16,099 online interviews among general population adults 21-74 years of age across 13 countries (Argentina, Australia, Brazil, Denmark, Germany, Hong Kong, Israel, Italy, Japan, Mexico, Russia, United Kingdom and United States). The survey carries an overall margin of error of +/- 1% at the 95 percent confidence interval.

About #Unsmokeyourworld
#Unsmokeyourworld is a global conversation that inspires human stories—for the people, by the people. To learn more, visit UnsmokeYourWorld.com.

About Philip Morris International: Delivering a Smoke-Free Future
Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company and its shareholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, smoke-free products and associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. For more information, please visit http://www.pmi.com and www.pmiscience.com.

Contact information

David Fraser
Philip Morris International Media Office
+41 (0)58 242 4500
david.fraser@pmi.com

About Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Strong Revenue Growth in 2019 and Promising Outlook22.1.2020 16:45:00 CETPress release

Kalray (Paris:ALKAL) (Euronext Growth Paris : ALKAL), a pioneer in processors for new intelligent systems, reviews its business in the second half of 2019 (from July 1 to December 31, 2019) and looks back over the highlights of the period. Eric Baissus, President of Kalray’s Executive Board, commented as follows: “2019 was a pivotal year for Kalray marked by the achievement of a number of key milestones. First of all, we finished developing our 3rd generation Coolidge™ processor and presented it for the first time in early January at CES. Mass production is scheduled to start second semester of 2020. Furthermore, strategic agreements were signed with top-tier players including NXP, Wistron, 2CRSI and Intron Technology, which will boost our credibility and accelerate time to market for Coolidge™. Our target of achieving revenues of €100 million by 2022 have been confirmed by the initial performances of Coolidge™, the industry enthusiasm which we were able to measure at CES and the numer

PMI Salary Survey Reveals Project Management Practitioners with the PMP Certification Earn 22% More22.1.2020 16:30:00 CETPress release

The Project Management Institute (PMI) today released its “Earning Power: Project Management Salary Survey” which reveals a significant advantage in earning potential for practitioners who hold the Project Management Professional (PMP)® certification. According to the survey, respondents with a PMP certification reported higher median salaries than those without a PMP certification -- 22% higher on average across the 42 countries surveyed. New in this edition is salary information from five countries not previously covered— Indonesia, Pakistan, the Philippines, Portugal and the Russian Federation. The 11th edition of the survey incorporates information from more than 32,000 project management practitioners in 42 countries across the globe. The comprehensive biennial survey offers insight into the value of project management skills, experience and certifications. It is an industry-leading source of data, giving project management practitioners a greater awareness of their earning potent

Philip Morris International Wins 2020 BIG Innovation Award22.1.2020 15:05:00 CETPress release

Philip Morris International Inc. (PMI) (NYSE: PM) today announced that it has won the 2020 BIG Innovation Award in the “Organization” category. The company was honored for placing innovation front and center as it continues its full-scale business transformation to deliver a smoke-free future and replace cigarettes with better alternatives for those adults who would otherwise continue to smoke. The BIG Innovation Awards, presented by the Business Intelligence Group, recognize organizations, products and people who bring new ideas to life. Organizations from across the globe submitted their recent innovations for consideration, and nominations were judged by a select group of business leaders and executives. “It is gratifying to continue to be recognized by the broader business community for the innovation that is fueling our progress toward a smoke-free future,” said Jacek Olczak, PMI’s chief operating officer. “As we are undergoing the largest transformation in our company’s history,

Sevan Refreshes 14,000th Restaurant22.1.2020 14:00:00 CETPress release

Sevan Multi-Site Solutions, Inc. (Sevan)—a global leader in innovative design, program management, construction services and data analytics—just finished refreshing their 14,000th restaurant. For eight years, Sevan has provided solutions for the world’s largest brands while accelerating development programs across the United States and Canada for multi-site clients. Sevan has partnered on restaurant programs with Carl’s Jr., Carrols Corporation (a Burger King franchisee), Chipotle, McDonald’s, Panera, Starbucks, Taco Bell, Army & Air Force Exchange Service (Exchange) restaurants and others. Sevan’s Chief Revenue Officer Jim Furis says working with great clients is the best part of the company’s success in the Quick Service Restaurant (QSR) world. “Each client is unique and their project execution style varies widely. Not surprisingly, they all share one objective—to deliver a fantastic customer experience in a reliable way at loads of locations,” Furis said. “Sevan is proud to have pla

Mary Kay Inc. Celebrates Milestone Anniversaries Around the World22.1.2020 13:50:00 CETPress release

Blow out the pink candles and make a wish—in 2020, Mary Kay Inc. will celebrate milestone anniversaries in some of its most important markets around the globe. The iconic Mary Kay Ash, with humble roots in small town, Texas, founded her namesake brand in 1963. The brand quickly developed into a worldwide phenomenon with millions of independent beauty consultants in nearly 40 countries. While beauty trends come and go, Mary Kay owes its staying power to something that never goes out of style: female empowerment and a greater purpose to do good. “While our innovative skin care, on-trend color cosmetics, fragrances and body care products have been loved for more than 56 years by millions of consumers around the world, our company was founded with much more than lipstick in mind,” said Deborah Gibbins, Chief Operating Officer at Mary Kay. “Our founder, Mary Kay Ash, built her dream company with two goals: create economic independence for women through entrepreneurship, and make the world a

H.I.G. Capital Invests in Greek Property Company22.1.2020 12:08:00 CETPress release

H.I.G. Capital, LLC ("H.I.G."), a leading global private equity investment firm with over $35 billion of equity capital under management, announced today that one of its affiliates has recently provided debt and equity financing to Dimand SA, a leading Athens based property and development company. Funds will predominantly be used to finalise office and hotel developments in Athens. Terms were not disclosed. H.I.G. continues to add to its sizeable holdings of real estate assets across Europe, consisting of both equity as well as debt investments, with a focus on its target market of value-add small and midcap opportunities. Riccardo Dallolio, Managing Director and Head of H.I.G. Europe Realty, commented: “We believe Greece presents good niche opportunities in a recovering real estate market. In this instance, we have invested in a high quality company with a strong asset base, and our preferred equity position provides significant downside protection.” Stelios Theodosiou, Principal at