Business Wire

Lyfecycle, Extreme E and Neat Burger release limited edition Greenland 2021 ‘Reach for Change’ bracelet


Lyfecycle has teamed up with plant-based burger chain Neat Burger and Extreme E, the electric offroad racing series, on a mission to build greater awareness about plastic pollution and the need for action, through the creation of a ‘Reach for Change’ limited edition bracelet.

Lyfecycle, created by British innovators Polymateria, aims to tackle the global plastic pandemic. Lyfecycle’s unique technology allows every chance for recycling to happen and offers a “Plan B” for the 32 per cent of plastic that escapes the circular economy and winds up in the natural environment. Through time-set biodegradation, Lyfecycle products return to nature in a little over a year, leaving no toxins or microplastics behind, compared to the thousands of years it is estimated that typical plastics take to break down.

It is estimated that the Arctic Ocean ice contains 12,000 particles of microplastic per litre – higher than in any other ocean in the world. Scientists predict that over time these small particles trap heat within sea ice, which accelerates melting associated with global climate change.

Inspired by nature and powered by science, the ‘Reach for Change’ bracelet features one-of-a-kind sustainable beads repurposed from Lyfecycle cups used at Extreme E’s Arctic X Prix, an adjustable cord from recovered plastic bottles, and a recycled fair trade silver emblem. It is a tangible example of how Lyfecycle materials designed for biodegradation can also be upcycled into high value items such as jewellery thanks to the unique time-set biodegradation property. Redefining the way we think about and design plastics is essential if we are to solve the plastic pandemic.

All bracelets also come with some educational facts about plastic pollution and the steps we can all adopt to help us to lower our daily usage, and recycle more. It serves as a daily reminder that small actions when multiplied by millions contribute to a big change.

The campaign is set to launch during the 2021 Extreme E race in Kangerlussuaq, where attendees will be asked to get involved and help spread the message.

The competition will also be extended to Game Changers across the world, who are taking small steps toward making a positive impact on the environment. Consumers are encouraged to enter for a chance to win at 50 winners will be announced on September 15, 2021. Each winner will receive two bracelets, one for themselves and one to gift to another Game Changer.

Niall Dunne, CEO of Polymateria said: “Our collaboration with fellow disruptors Neat Burger and Extreme E is to provide industry with an example of how recycling and biodegradation can work together and put consumers at the heart of the type of change we need to see to address plastic pollution at scale.”

Alejandro Agag, Founder and CEO of Extreme E said: “Extreme E is a platform to accelerate change. We bring disruptive innovators together and push boundaries not only in motorsport but across all industries. It is the adoption of new technologies that we want to promote because they have the power to improve our world.

“Lyfecycle is a great example of a solution to plastic pollution that works and can be scaled immediately whereas the limited-edition bracelet is a reminder that everyone has a role to play and action has to come from every corner.”

Stasi Nychas, Co-Founder and COO at Neat Burger said: “We are delighted to team up with Lyfecycle on a campaign that echoes our values. As the world’s first plant-based sustainable burger chain, we are committed to championing environmental sustainability and playing our part in positively impacting the environment. Therefore, we are proud to have partnered with Lyfecycle, whose team is dedicated to spreading awareness and promoting solutions to plastic pollution.”


About Lyfecycle:

Lyfecycle is a new solution from British Innovators Polymateria to tackle the global plastic pandemic. The unique Lyfecycle technology allows every chance for recycling to happen and offers a “Plan B” for the 32% of plastic that escapes the circular economy and winds up in the natural environment. Through time-set biodegradation, Lyfecycle products return to nature in a little over a year leaving no toxins and microplastics behind.

Lyfecycle packaging solutions give individuals a more easily achievable way to take small actions toward responsible disposal that will have an immediate and global positive impact on the environment. Through collaborative partnerships, awareness building, and scientific innovation, Lyfecycle’s goal is to ignite action and cause a ripple effect that will solve ocean pollution, and leave the planet in a better place for generations to come.

About Extreme E:

Extreme E is a radical new racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles in the quest for a lower carbon future for the planet.

About Neat Burger:

Founded in collaboration with F1 legend Lewis Hamilton, the group is loved by plant-based and meat eaters alike, serving up a fresh approach to vegan dining while satisfying everyone’s craving for American style food that tastes just like the real thing. Neat Burger works in association with The Eden Projects where for every product sold, a tree is planted.

About Anchor & Crew:

Combining British craft manufacturing with a discerning modern-minimalist style, ANCHOR & CREW is a jewellery and accessories brand that is both multi-award winning ever since 2014 and believers in having a highly ethical and traceable supply chain. ANCHOR & CREW is driven to empower consumers to make the right choice with radical transparency and enact change within their industry.

Honorable Mentions:

Carbon-neutral cup supplier Cupstorys, Imperial College London, Protolabs, and Lyfecycle’s own innovation labs that made this unique piece of jewellery possible.

To view this piece of content from, please give your consent at the top of this page.

Contact information

Liepa Olsauskaite, Head of Brand Activation, Polymateria

About Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

project44 Buys Last-Mile Delivery and Customer Experience Leader, Convey, in $255M Acquisition21.9.2021 16:00:00 CEST | Press release

project44, the global leader in real-time supply chain visibility, today announced that it has acquired Austin-based Convey, the last-mile technology leader that powers exceptional direct-to-consumer delivery experiences for more than 200 of the world’s largest brands, including The Home Depot, Nieman Marcus, Ferguson, Ingram-Micro, and others. Convey, recognized as a Challenger in the Gartner 2021 Magic Quadrant for Real-Time Visibility Platforms, combines real-time visibility, post-purchase experiences, and machine learning-powered analytics to improve the overall customer experience. Together, the two companies now serve the global supply chain end-to-end, providing real-time visibility and actionable insights from raw materials to the front door to help brands deliver differentiated direct-to-consumer and eCommerce experiences for their customers. This press release features multimedia. View the full release here: project44

Andersen Global Continues Asian Expansion With Malaysian-Based Law Firm21.9.2021 15:30:00 CEST | Press release

Andersen Global continues its expansion in Asia through a Collaboration Agreement with Malaysian-based law firm Halim Hong & Quek Advocates & Solicitors (HHQ). Founded in 2000, HHQ offers full-service legal capabilities in alternative dispute resolution, banking and finance, corporate and M&A, energy and infrastructure, litigation, real estate and construction. With offices in Kuala Lumpur, Johor and Penang, the firm provides services to a wide range of domestic and international companies as well as high net worth individuals and foreign investors. “Our goal is to empower individuals and businesses with best-in-class legal services while creating a value-added social impact through our capabilities,” Managing Partner Dato’ Quek Ngee Meng. “We hire those who strive for the best and possess a positive mindset. Our team is dedicated to investing in our people to bring exceptional service and solutions to our clients. Collaborating with Andersen Global expands our platform and ability to

Siemens Energy Consolidates its Forerunner Status With Fabasoft Approve Cross-plant Quality Management Software21.9.2021 15:03:00 CEST | Press release

Siemens Energy is using Fabasoft Approve as the process-driven quality management solution for its Power Transformer segment. The global rollout of Fabasoft Approve is scheduled for upwards of 3,000 users following the successful completion of pilot projects at the two largest transformer plants in Weiz (Austria) and Nuremberg (Germany). The challenge for Siemens Energy was to implement a cross-plant quality management tool in one network with 14 locations in eight countries and to digitally map its existing processes. Thanks to its wide range of customization options and high degree of usability, Fabasoft Approve made a convincing case in the multi-stage selection process and stood out as the high-performance platform of choice for computer-aided quality (CAQ) processes. The cloud-based solution offers comprehensive complaint management that can even be handled from a smartphone or tablet – for both in-house use and remote use at the customer’s site. Allocating the necessary immediate

Davos Alzheimer's Collaborative, World Economic Forum Announce Major Milestones in the Global Fight Against Alzheimer’s Disease21.9.2021 15:00:00 CEST | Press release

The Davos Alzheimer’s Collaborative (DAC) is a global multi-stakeholder partnership that is mobilizing the world against Alzheimer’s disease. DAC announced today it has nearly completed financing of its foundational phase and has launched several key initiatives to advance Alzheimer’s research, prevention and care to advance the fight against the disease. This press release features multimedia. View the full release here: A recent WHO report shows that Alzheimer’s and dementia impacted more than 55 million families worldwide and cost the global economy approximately US$1.3 trillion in 2019. This annual cost is expected to rise to $2.8 trillion by 2030, based on predicted increases in cases and the cost of care. By averaging these numbers to assume an approximate annual cost of $2 trillion through 2030, we estimate the disease will cost the global economy a cumulative $20 trillion over the next decade. Due to rapid gains in globa

Get Real Health Announces Further International Expansion to Bring Patient Engagement Tools Into The Netherlands21.9.2021 15:00:00 CEST | Press release

Get Real Health, a member of the CPSI (NASDAQ: CPSI) family of companies and a provider of comprehensive patient engagement tools, has expanded its international presence through an implementation in the region of Achterhoek, Netherlands, together with local partners MIJNPGO and WeDoTrust. This implementation is meant to support the region’s ambition to become the healthiest region in the Netherlands by 2030. To that end, the project will have timed implementations and deployments aimed at improving healthcare across all demographics. The Achterhoek solution is based on Get Real Health’s existing platform, and is customized for the region’s needs and called “MIJNPGO.” This customization effort includes ensuring compliance with Medmij, the technology standard across the Netherlands, which requires the secure exchange of data between care providers and patients. The initial pilot served a select cohort of care organizations including Sensire, the largest elderly care organization in the

Planview Introduces TeamTap, New Team-Level Innovation and Ideation Capability21.9.2021 15:00:00 CEST | Press release

Planview, a global leader in Portfolio Management and Work Management solutions, today introduced TeamTap – a new innovation and ideation capability for Planview Spigit, Planview’s innovation management software. Created to help accelerate an organization’s transformation efforts, this new capability allows companies to drive employee engagement, deliver value, and foster a culture of innovation within a single application. TeamTap offers a lean approach to innovation, supporting and aligning to Agile ways of working. “More so than typical enterprise innovation models, TeamTap promotes collaboration and ideation within teams, using their crowd to lean in and problem solve,” said Louise Allen, Chief Product Officer, Planview. “TeamTap enables team-focused innovation and empowers employees throughout an organization to voice opinions and play an active role in creative ideation, helping their companies uncover ideas, challenges and opportunities that exist within their team and operation

Kymeta Announces Grant of New U.S. Patent for Multi-Beam Capabilities Enabling Simultaneous Multi-Orbit Connectivity21.9.2021 15:00:00 CEST | Press release

Kymeta (, the communications company making mobile global, announced today that the United States Patent and Trademark Office awarded Kymeta Corporation a U.S. Patent for its multi-beam antenna configuration, enabling redundant, simultaneous, multi-orbit satellite connectivity. Kymeta’s innovative patented technology can generate two beams simultaneously with a single antenna panel, enabling the tracking of two satellites across multiple constellations and seamless traffic hand off from the initial satellite to the second. Kymeta’s metamaterials approach forms, receives, and transmits multiple distinct beams, each with its own receive/transmit (RX/TX) connection, for redundant connectivity and intelligent data management. “Kymeta remains focused on adding relevant IP to our extensive patent portfolio and technology roadmap,” said Ryan Stevenson, Ph.D., Vice President and Chief Scientist at Kymeta. “Our advanced technology will offer capabilities that are critical to