Forsta and Rio SEO Combine to Provide Technology Solutions Spanning the Entire Customer Journey, From Discovery to Purchase to Brand Reputation & Advocacy
Forsta, the global leader in customer experience (CX), employee experience (EX) and market research, today announced it is combining capabilities with Rio SEO, the industry-leading local marketing platform for enterprise brands. The integrated technologies of Forsta and Rio SEO will power a seamless customer experience solution, enabling brands to engage consumers throughout the entire customer journey, from discovery to purchase through to brand reputation and retention.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220726005230/en/
(Photo: Business Wire)
Rio SEO’s Open Local Platform is an award-winning local search marketing platform that extends the reach of global enterprise brands, driving tangible, measurable results and ensuring meaningful customer interactions across the local search ecosystem. Forsta HX platform customers will be able to extend their CX programs into the discovery and consideration phases earlier in the purchase funnel and through to the brand reputation and advocacy stage.
“I could not be more excited to announce that Forsta and Rio SEO are joining forces to usher in a new era of optimizing customer experience at the local level, at scale,” said Kyle Ferguson, CEO of Forsta. “Rio SEO’s local marketing solutions drive discovery with customers and provide the opportunity to create hyper-relevant content, utilize geotargeting and more. This encourages enhanced customer engagement and increased brand advocacy, before and long after the point of purchase.”
Rio SEO’s technology is to be fully integrated onto the Forsta HX platform. Solutions immediately available include:
- Rio SEO Local Reviews + Forsta HX Platform: Companies will be able to ingest Rio SEO’s review data from market-leading review sites into their existing Voice of Customer programs on Forsta’s HX Platform, with the added benefit of Forsta’s Genius (R) Text Analytics and action management to build actions in response to feedback in reviews.
- Rio SEO Local Pages + Forsta Digital Feedback + Forsta Software Development Kit (SDK): Enterprise brands can now embed Forsta’s Digital Feedback solution into their local landing pages and locators, and use Forsta’s SDK to build feedback natively into their branded mobile apps, allowing for behavioral data capture and digital intercept prompts and surveys. These desktop and mobile solutions provide valuable location and user interaction-specific data that can inform action management at both the brand and store levels.
- Rio SEO Local Listings + Rio SEOLocal Pages + Forsta Studio: This solution adds robust data ingestion from Rio SEO’s Local Listings and Local Pages solutions, including local landing page performance, impressions, clicks, local search ranking data and more into the Forsta HX Platform. Forsta Studio’s online infographic dashboards breathe color into visual storytelling, allowing companies to create a single, holistic view of a customer’s local marketing and CX programs.
“Forsta’s market research and customer experience solutions take you from data, to insight, to action by helping you understand your customer, see who they really are, and better respond to their needs,” said Mick Wilson, VP, Customer Success at Rio SEO. “I could not think of a better combination for our customers: Rio’s local marketing solutions, amplified by Forsta’s award-winning CX and insights technology platform.”
To find out more about the Forsta + Rio SEO Local Experience (LX) solutions, please visit https://www.rioseo.com/forsta. For more information on Rio SEO’s Local Marketing solutions, go to: Local Listings, Local Pages, and Local Reviews.
Forsta, a Press Ganey company, powers the HX (Human Experience) Platform – a comprehensive Experience and Research Technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. The HX Platform gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth. Forsta’s technology, combined with its team of expert consultants, serves organizations across a variety of industries including financial services, healthcare, hospitality, market research, professional services, retail and technology. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. For more information, visit www.forsta.com.
About Rio SEO
Rio SEO is the leading local marketing platform for enterprise brands. The Open Local Platform provides multi-location organizations with a comprehensive, seamlessly integrated suite of turnkey local marketing solutions proven to increase brand visibility across search engines, social networks, map applications, and more. The world’s leading enterprise brands – retailers, restaurants, hospitality, financial services, healthcare, and more – rely on Rio SEO’s innovative technology and local marketing expertise to drive motivated, measurable online traffic to websites and physical locations. For more information, visit www.rioseo.com.
Forsta and Rio SEO, both Press Ganey companies, serve thousands of industry-leading clients globally across the retail, restaurant, hospitality, financial services, and healthcare verticals.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
About Business Wire
(c) 2018 Business Wire, Inc., All rights reserved.
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Dubai Electricity and Water Authority PJSC announces AED 12.08 billion revenue and 3.30 billion net profit in the first half of 202213.8.2022 09:59:00 CEST | Press release
Dubai Electricity and Water Authority PJSC (ISIN: AED001801011) (Symbol: DEWA), the Emirate of Dubai’s exclusive electricity and water services provider, which is listed on the Dubai Financial Market (DFM), today reported its second quarter 2022 financial results, recording quarterly revenue of AED 7.01 bn and net profit of AED 2.61 bn. For the first half of 2022, DEWA’s revenue is AED 12.08 bn and net profit is AED 3.30 bn. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220812005416/en/ Dubai Electricity and Water Authority PJSC announces AED 12.08 billion revenue and 3.30 billion net profit in the first half of 2022 (Photo: AETOSWire) DEWA’s first half revenue increase of 15% to AED 12.08 bn was mainly driven by an increase in energy and water demand in Dubai. During the first half of 2022 energy demand increased by 6.3% and water demand by 6.4% compared to the same period in 2021. Revenue of DEWA’s majority owned subsidia
Mary Kay Inc. Continues Its Support of Women’s Empowerment at the International Women’s Forum Cornerstone Conference in Chile12.8.2022 18:33:00 CEST | Press release
Mary Kay Inc. continues its support of women’s entrepreneurship, empowerment and thought leadership as a sponsor of the 2022 International Women’s Forum (IWF) Cornerstone Conference. Taking place on 17-18 May in Santiago, the Conference convened global decision makers who explored the most pressing challenges to progress on gender equality for the Latin American region. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220812005257/en/ IWF Latinobarómetro MKI Latin American Women Democracy & Society from a Gender Perspective Research (Graphic: Mary Kay Inc.) For the first time ever, IWF commissioned groundbreaking research as part of its annual conference programming with funding by Mary Kay. Conducted by the Latinobarómetro founded by Marta Lagos, this research, titled “Latin American Women: Democracy & Society from a Gender Perspective,” is the first-ever analysis of a quarter of a century (1995-2020) of public opinion and at
Ipsen Completes Acquisition of Epizyme Expanding Its Portfolio in Oncology12.8.2022 17:35:00 CEST | Press release
Regulatory News: Disclaimer: Intended for international media and investor audiences only Ipsen (Euronext: IPN; ADR: IPSEY) today announced the closing of the definitive merger agreement under which Ipsen has acquired Epizyme, Inc. (Epizyme). Pursuant to the transaction, Ipsen acquires all outstanding shares of Epizyme for $1.45 per share plus a contingent value right (CVR) of $1.00 per share. Epizyme now operates as ‘an Ipsen company’ at deal close. As part of the transaction, Ipsen acquires Epizyme’s lead medicine, Tazverik® (tazemetostat), a first-in-class, chemotherapy-free EZH2a inhibitor, which was granted Accelerated Approval by the U.S. Food and Drug Administration (FDA) in 2020. It is currently indicated for adults with relapsed or refractory follicular lymphoma (FL) whose tumors are positive for an EZH2 mutation as detected by an FDA-approved test and who have received at least two prior systemic therapies, and for adult patients with relapsed or refractory follicular lymphom
Budweiser Celebrates 100 Days to The FIFA World Cup™ by Partnering with Messi, Neymar Jr. and Sterling to Drop Hundreds of Prizes For Fans Around the World12.8.2022 13:00:00 CEST | Press release
Tomorrow, Budweiser, an Anheuser-Busch InBev (AB InBev) global brand will “drop” prizes in select destinations in the lead up to the biggest global sporting event. As the Official Beer of the FIFA World Cup, Budweiser is giving fans the once-in-a-lifetime chance to experience the FIFA World Cup in person by dropping hundreds of red prize boxes in major cities that include signed memorabilia, a year’s supply of Budweiser, and the grand prize of a trip to the tournament. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220812005051/en/ Budweiser's QR code (Graphic: Business Wire) Beginning August 13, coordinates leading to prize boxes will be revealed to fans who scanned exclusive Budweiser QR codes. These exclusive QR codes were shared on Budweiser and athlete partner social accounts earlier this week, spurring curiosity and excitement from eager fans. QR codes appeared in locations commemorating Messi, Neymar Jr. and Sterling;
Q4 Inc. Announces Second Quarter 2022 Results12.8.2022 13:00:00 CEST | Press release
Q4 Inc. (TSX:QFOR) (“Q4” or the “Company”), a leading capital markets communications platform, today announced its financial results for the three and six months period ended June 30, 2022. All amounts are expressed in US dollars unless otherwise stated. “The second quarter results show our continued progress against our overall strategy and vision,” said Darrell Heaps, CEO of Q4. “We achieved double digit recurring revenue growth, driving product adoption with higher ARPA expansion growth, as our customers continued to renew subscriptions at record levels and increase their spend with Q4. Given the challenging macro environment, and with our peak investment period behind us, we are accelerating our path to profitability. With a focus on expanding our operating leverage, initiatives are underway to improve sales efficiency and utilize low cost geographies to drive down operating expenses. Combined with our gross margin expansion, these will bring forward our commitment to be cash and E