Calldorado Buys User Acquisition Specialist Appvestor
Calldorado has acquired longstanding partner Appvestor in a deal that will give its community of app developers instant access to advanced user acquisition tools.
The two companies make a good fit. Both are dedicated to helping app makers grow but in different ways. Calldorado’s unique technology helps Android developers keep existing user bases active and monetize them. Meanwhile, Appvestor’s AI-powered tools help them find new customers.
Appvestor was established in 2017 to build a technology engine that deploys machine learning and predictive algorithms to establish the best destinations for paid marketing campaigns. Its complete service to developers includes:
- A technology engine that maps campaign progress against revenue, conversion, and retention at a user level.
- Experience in running marketing campaigns that deliver large volumes of new users and the highest return on investment.
- Access to creative resources including studio and production.
- Expertise in ASO (App Store Optimization), which boosts the impact of campaigns and the number of customer conversions.
Calldorado has been working closely with Appvestor since its launch. Mathias Schroeder, co-CEO and co-founder of Calldorado, believes the buy-out is a logical move for both parties. He says: “Our tech does a brilliant job of keeping app users engaged. But it doesn’t find new ones. That’s why we have worked with many user acquisition platforms in the past.
"Appvestor was always the best. It’s the only one with predictive algorithms that can dynamically adjust a marketing campaign to maximize return on investment at all times. Paid user acquisition is a key strategic asset for us, so acquiring Appvestor makes perfect sense. We can’t wait to combine the two companies’ skills into a service that can really help scale our first-party and customer apps.”
The acquisition comes at a time of rapid growth in the app market. Total app downloads across both iOS and Google Play hit 130 billion (1). This was a 10% increase on 2019.
Meanwhile, total consumer spend on apps (in-app purchases, subscriptions, and premium apps) reached $143 billion in 2020 – up 20% in a year. App Annie believes the total could hit $270 billion by 2025.
The buoyant app market has fuelled a fast-growing app install ad sector. Developers increasingly rely on paid marketing to drive installs. So much so that analysts expect the total spend to rise from $57.8 billion in 2019 to $118 billion in 2022 (2).
Calldorado’s unique user activation and monetization technology, the Caller SDK, helps Android app publishers keep their app user bases active, drives incremental traffic, and maximizes app revenue. Calldorado also publishes first-party apps; it launched its own content business with the acquisition of CIAmedia in 2018. A year later it acquired the call enrichment specialist adaffix. Calldorado was established in 2016 with headquarters in Denmark and is privately held.
1. Source: App Annie – State of Mobile 2021 https://www.appannie.com/en/go/state-of-mobile-2021/
2. Source: Appsflyer https://www.appsflyer.com/blog/trends-insights/app-install-ad-spend/
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
Head of Marketing, Calldorado ApS.
About Business Wire
(c) 2018 Business Wire, Inc., All rights reserved.
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
INNIO Publishes Its Inaugural Sustainability Report, Underscoring INNIO’s Commitment as a Contributor to a Sustainable and Greener Energy Future22.9.2021 14:00:00 CEST | Press release
As part of its ongoing commitment to environmental stewardship, INNIO today announced the publication of its inaugural Sustainability Report, “Together for a Sustainable Future.” The theme of this report encompasses engagement of everyone -- with “together” being the key word indicating responsibility of all stakeholders in a journey to shape a sustainable future. The report highlights INNIO’s commitment to instituting a culture of transparency, providing progress updates and direction on INNIO’s global approach to sustainability covering its environmental, social, and governance (ESG) performance for 2020. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210922005273/en/ INNIO's Inaugural Sustainability Report (Graphic: Business Wire) In continuing its sustainability journey, INNIO’s leadership and its Sustainability Review Board (SRB) laid out the company’s ESG goals and strategy which included the development and publicatio
Ferring to Present Award-Winning, Landmark Research for Investigational Microbiota-Based Live Biotherapeutic RBX2660 at IDWeek 202122.9.2021 14:00:00 CEST | Press release
Ferring Pharmaceuticals and Rebiotix, a Ferring Company, today announced they will present data from the clinical development program for RBX2660, an investigational microbiota-based live biotherapeutic for reduction of recurrent Clostridioides difficile (C. difficile) infection, as part of IDWeek 2021. The congress will take place virtually from September 29 – October 3, 2021. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210922005220/en/ Notably, the data include the first-time presentation of an analysis from five prospective clinical studies, which represent the totality of this comprehensive body of clinical evidence for a microbiota-based live biotherapeutic. IDWeek acknowledged this presentation and its author, Lindy L. Bancke, PharmD, Head of Clinical Development at Rebiotix, as one of only four recipients of the 2021 Program Committee Choice award, based on outstanding scientific research. Additionally, the company
Additive Manufacturer Green Trade Association Establishes Sustainability of Additive Manufacturing Research Fund at Yale School of the Environment22.9.2021 13:59:00 CEST | Press release
The Additive Manufacturer Green Trade Association (AMGTA), a global trade group created to promote the environmental benefits of additive manufacturing (AM), announced today that it had established the Sustainability of Additive Manufacturing Research Fund, a $100,000 fund which will support research at Yale School of the Environment’s Center for Industrial Ecology. More specifically, the fund will support researchers examining the sustainability benefits of additive manufacturing using life-cycle assessment (LCA) tools and modeling. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210922005170/en/ (Graphic: Business Wire) “This new fund will be used to conduct LCA research that compares several conventionally manufactured metal industrial parts with those designed and manufactured via the binder jet additive manufacturing process,” said Sherry Handel, AMGTA’s Executive Director. “The goal of this research is to understand the
Sarah Harkcom, Scientist.com General Counsel, Shortlisted for Prestigious Law Society Award22.9.2021 13:55:00 CEST | Press release
Scientist.com, the pharmaceutical industry’s leading R&D marketplace, announced today that Sarah Harkcom, its General Counsel, has been shortlisted in the In-house Solicitor of the Year category by The Law Society Awards, the highest accolade for English and Welsh law firms. Over the past five years, Harkcom developed and rolled out an innovative legal framework that is now used by most of the world’s leading pharmaceutical companies and contract research organizations (CROs). “In my thirty years doing medical research in pharma and biotech, I have not encountered another lawyer (or law group) that has had the incredible impact that Sarah has had,” stated Kevin Lustig, PhD, CEO and founder of Scientist.com. “Her outstanding work has helped Scientist.com grow for 26 straight quarters and reach profitability. More importantly, she has created a pharmaceutical industry legal standard that is helping thousands of medical researchers do faster science and create new life-changing cures.” Sc
CBRE GLOBAL INVESTORS LANSERER EUROPEAN RESIDENTIAL IMPACT FUND MED EUR 465 MILLIONER I KAPITALFORPLIKTELSER FRA FIRE INVESTORER22.9.2021 13:22:00 CEST | Pressemelding
Dette er markedskommunikasjon. Vennligst les Placement Memorandum-dokumentet for CBRE European Residential Impact Fund S.C.A. SICAV-SIF før du tar investeringsbeslutninger. Dnne pressemeldingen skal ikke oppfattes som tilbud eller oppfordring til kjøp overfor amerikanske investorer. Denne pressemeldingen utgjør ikke et tilbud om å selge eller en oppfordring til kjøp av andeler i CBRE European Residential Impact Fund S.C.A. SICAV-SIF eller noe annet produkt, og skal ikke brukes eller legges til grunn for investeringsbeslutninger av amerikanske investorer. Eventuelle tilbud eller oppfordringer til kjøp vil kun bli fremsatt gjennom et konfidensielt Placement Memorandum-dokument og en tilknyttet tegningsavtale, som kun vil bli gitt til kvalifiserte investorer. Denne pressemeldingen inneholder multimedia. Se hele pressemeldingen her: https://www.businesswire.com/news/home/20210922005526/no/ Paul Oremus, Fund Manager for CBRE European Residential Impact Fund (Photo: Business Wire) CBRE Globa
YASA Spin-Out Evolito to Electrify Aerospace Market With Ultra-High Performance, Low-Weight Electric Motors22.9.2021 13:15:00 CEST | Press release
Evolito, a new company developing and manufacturing electric motors and power electronics for aerospace applications, launched publicly today as a privately-owned business. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210922005519/en/ A concept image showing an eVTOL (electric vertical take-off and landing) powered by Evolito's electric propulsion unit. (Photo: Business Wire) Evolito was spun out earlier this year by YASA (the world-leading pioneer of automotive axial-flux electric motors acquired by Mercedes-Benz in July 2021) to exclusively commercialise YASA’s next-generation electric motor technology and IP for the rapidly-growing aerospace market. The business’s axial-flux motor technology has been proven in volume series production in the automotive industry and has even greater advantages in the aerospace market. As such, Evolito is uniquely positioned to drive forward the commercialisation and adoption of electric
Credence MedSystems Secures $39.9 Million Financing to Enable Scaling of Innovative Drug Delivery and Connected Health Systems22.9.2021 13:03:00 CEST | Press release
Credence MedSystems, Inc. announced today that it has closed a funding round with gross proceeds of $39.9 million. Sources of funding include strategic investments from Novartis Pharma AG, Molex Ventures LLC as well as additional investors. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210922005044/en/ The investment will be directed towards scaling of production capacity for the Credence Companion® and Dual Chamber Reconstitution Systems as well as development of other members of the Company’s platform of innovative drug delivery systems, including its connected health portfolio. “The funding comes at a great time as we take the manufacturing of our Companion and Dual Chamber systems to the next level to meet pent-up demand in the market,” stated John Merhige, Credence’s Chief Commercial Officer. Jeff Tillack, Credence’s Chief Operating Officer, added, “Our immediate focus is on implementing the production capacity to supp