Business Wire

Braun Announces Winners of 21st Edition of the BraunPrize International Design Competition, Celebrating Good Design for a Better Future


Today, Braun revealed the 10 winning concepts of the 21st edition of the BraunPrize International Design Competition at the first ever digital award ceremony; a competition that aims to promote the work of young designers, creatives and inventors.

This press release features multimedia. View the full release here:

Over the past 53 years, the competition has become a truly global event with submissions from all over the world. This year, the competition saw 1150 entries from 80 countries, with the international judging panel awarding an equal share of $100,000 USD to 10 exceptional design concepts.

This year, young, up-and-coming designers and inventors were challenged to ‘Shape Tomorrow’ – a call to action for young creative minds to address and solve the challenges of today’s most important global issues.

The digital award ceremony included many firsts, including the very first ‘Special Mention’ accolade. Narrowly missing out on the top spot, two concepts were highly commended by the international jury panel for their thought-provoking designs; and in keeping with the BraunPrize tradition of supporting young design talent, the recipients were awarded a mentorship with leaders from the Braun design team.

Established in 1968, the BraunPrize was Germany’s first international design competition, and Braun’s continuous commitment to nurturing young talent has been highly regarded by the design world and the design-aware public ever since.

Over the past 100 years, Braun has shaped the past, present, and future with ‘good design’. Braun believes that good design follows the principles of ‘Simple, Useful and Built to last,’ and that these design tenents remain as relevant in 2021 as they were in 1921 in making life better for people and the environment.

Speaking at the 2021 BraunPrize Digital Award Ceremony, Oliver Grabes, Chairman of the BraunPrize commented: “I would like to express my thanks for the incredible response to this year’s competition. Despite closed universities and difficult work situations for most of you, we received so many exceptional submissions. As always, it has been inspiring to see the wonderful creative talent coming through amongst the next generation. I hope the award money will support this pool of young creatives to follow their passion, use their talent to excel and make a difference through ‘Good Design’. Good design means simple and useful design for everyone—design that anyone can understand, and anyone can make use of to better their life and to better our collective future.”

The digital award ceremony not only celebrated the brightest new design talent from around the world but also announced the first ever public vote element for the competition; the public vote accolade will be awarded to one of the 10 winning concepts via an online voting process on social media, engaging the public in the awards programme and its results. The public will also have the opportunity to win 1 of 10 Braun watches by placing a vote.

The public voting period will open on Friday 19 November and will conclude on 9 December 2021.

To find out more about the 2021 BraunPrize digital award ceremony, the 2021 BraunPrize Public Vote and Vote to Win competition please visit


1. WeScope by Natalie Wochner (Germany), Tian Yuan (China), Joep van Stijn (Netherlands), Julia de Jong (Netherlands), Patrick Busser (Netherlands) & Renzo Vonk (Netherlands/USA)

A low-cost digital microscope that improves education in Sub-Saharan Africa. WeScope is designed to teach medical students in Africa basic microscopy and prepare them for their future profession. The microscope is locally produced and repairable by combining off-the-shelf components with accessible production methods like FDM printing and laser cutting. In comparison with other solutions, the WeScope can be maintained and upgraded throughout its product lifetime due to the modular approach to the design, ultimately reducing the chance for e-waste.

2. LIDfree by Pei-Chun Hsueh & Chia Chun Chuang (Taiwan)

Using an origami technique, LIDfree features a hexagonal folding rim that collapses inwards to shut the top of the cup instead of requiring a plastic lid. The concept aims to simplify the process of recycling for consumers by removing the barrier of having to separate plastic lids from cups.

3. CANNE by Shuai Li (China)

An affordable self-directed CPR learning experience solution to teach quality life-saving skills to the wider population. CANNE saves time and medical resources and has a minimal requirement for the learning environment. CANNE could raise the survival rate of out-of-hospital cardiac arrests, particularly in China, by addressing the local, societal, and cultural needs.

4. Papilio by Tobias Trübenbacher (Germany)

A wind powered streetlight to tackle light pollution. The lamp generates electricity using a wind turbine reducing the ecological footprint of street lighting while at the same time minimizing light pollution. With Papilio, the process of generating energy becomes an aesthetic play, enriching the public space — both during the day and at night.

5. MonkeyBots by Mohammad Moradi (Iran/Germany) & Georg Klöck (Germany/USA)

MonkeyBots are small IoT Robots that free your digital events from your phone and turn them into movement in the physical world. MonkeyBots can click analogue switches, rattle your medication, or hit a ‘bell’ to poetically remind you of important things in your life or automate your daily routines. MonkeyBots come with an array of sustainably 3D printed add-ons to grip, push, hit or click almost anything.

6. Carbon Card by Mansi Agarwal (India)

A digital card for mobile wallets that automates its design based on the carbon footprint of an individual's digital transactions. Carbon Card aims to educate the user about the environmental impact of their transactions and provides data in a simplified visual representation that is engaging and user friendly.

7. DTS 01 by Mehmet Mehmetalioglu (Turkey)

DTS is an innovation to solve problems and improve efficiencies in the aerospace assembly process, specifically focusing on fuselage and ribs connections. The concept aims to speed up the workflow and reduce the need for an extremely skilled operator. The DTS reduces human error, and it enhances accuracy rate in the assembling process. The product consists of two major units including a modular targeting unit and the drilling unit.

8. RUEI-01 by Maxwell Ashford (United Kingdom)

A robotically recyclable shoe that utilises new and contemporary tools for recycling. It is designed to be multi-material and recyclable with complete accuracy by the use of robotics. All the object information is digitally embedded into it by design, including robotic g.code instructions and exact material information, even down to colour codes and factory sources. This allows robots to ‘unmanufacture’ the multi-material shoe, disassembling and separating materials with complete accuracy and providing all the necessary material information to be able to create recycled material of true accuracy.

9. WATERePUBLIC by Jadwiga Slezak (Germany)

A multifunctional water point for public spaces which transforms the existing hydrant network into water points for public life. Both people and animals would have access to fresh drinking water all the time, and water connections can be rented for events like weekly markets and street festivals. WATERePUBLIC aims to increase the quality of life in cities and turn empty squares into gathering and meeting points.

10. ORTO by Lukas Hartz (Germany)

A mobile aid to help orientation for people with sight loss. ORTO uses a continuous wave radar to scan the environment and then transmits it to the user via a vibration. As a handle for the cane, ORTO detects things at head height. In addition, the handle can be removed from the cane and thus used as a mobile aid for indoor orientation. ORTO aims to help users gain freedom of movement and experience environments that were previously hidden from them.


1. Spectrum by Monica Bhyrappa (India)

A pair of noise cancelling Bluetooth headphones designed specifically for people with ASD. Spectrum features an optical heart rate monitoring system located right above the temporal pulse area of the ear - it continuously monitors the heart rate to detect an oncoming anxiety attack. Once detected, it will notify the user through the voice assistant and the app, and quick procedures are initiated with active noise cancellation, followed by breathing techniques to relieve the user from the anxiety attack.

2. SOVA by Mehmet Mehmetalioglu (Turkey), Alexander Fries (Germany), Fabian Böttcher (Germany) & Mihkel Güsson (Estonia)

A system to monitor aspects of the patient’s mental health continuously while allowing the patients to communicate their needs. It consists of three parts including: a sensor on the patient’s head that monitors the patient’s sleep patterns and brain activity, a patient interface with an integrated camera that monitors activity and allows the patient to communicate any needs, discomfort or pain via eye tracking, and the interface where the information is visualised. SOVA aims to help healthcare professionals to get a better understanding of the patient’s pain, activity, sleep and mental state. Overall, SOVA provides a more personalized treatment which considers both physical and mental health.


  • The BraunPrize 2021 is organized by Braun, a Procter & Gamble brand, and managed by the Braun Design Team in Kronberg, Germany
  • Braun is a subsidiary of Procter & Gamble
  • Braun was founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. These range from electric shavers and beauty products to household appliances, watches and speakers. Braun products enjoy worldwide distribution. Please visit for the latest news and in-depth information about the Braun brand.

To view this piece of content from, please give your consent at the top of this page.

Contact information


About Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Nel ASA: Receives Purchase Order for 20MW Alkaline Electrolyser From Ovako26.11.2021 20:45:00 CET | Press release

Nel Hydrogen Electrolyser AS, a division of Nel ASA (Nel, OSE:NEL), has received a purchase order for a 20MW alkaline water electrolyser from Ovako, a leading European manufacturer of engineering steel. The electrolyser will be installed at Ovako’s existing plant in Hofors, Sweden. The fossil-free hydrogen will replace the use of fossil propane gas currently used in the heating furnaces. “We are excited to announce the delivery of electrolyser equipment to Ovako. There is huge potential in reducing CO2-emissions from steel-heating processes through green hydrogen. We look forward to working with Ovako and its partners to further develop fossil-free steel production,” says Jon André Løkke, CEO at Nel. The purchase order has a contract value of approximately EUR 11 million with equipment delivery in late 2022. The electrolyser will produce oxygen and hydrogen for Ovako’s steel-heating process and is a major step towards zero-carbon emission steel production. The conversion to hydrogen wi

'Afghan Girl' Sharbat Gula Safely Evacuated to Italy Via Efforts of Photographer Steve McCurry, Metagood/OnChainMonkey Crypto Community & Future Brilliance Charity26.11.2021 18:16:00 CET | Press release

The legendary 'Afghan Girl' photographer, Steve McCurry, and his sister, Bonnie McCurry, are delighted to announce that, together with the British-American charity, Future Brilliance, and with the support of the Italian government, and NFT for Social Good platform Metagood, they have been able to bring the famous icon for Afghan female refugees, Sharbat Gula, to safety. Background: Six weeks ago, Bonnie McCurry reached out to Future Brilliance founder, impact pioneer, and investor Sophia Swire who has a 30-year track record of empowering women in Afghanistan. She told Sophia that Sharbat Gula wanted to be evacuated with her family. After considering all the various country options, they confirmed with Sharbat that her family hoped to seek asylum in Italy. Sophia and her team activated the Future Brilliance network in Afghanistan and, together with the McCurry family, arranged the necessary paperwork, visas, and logistics. The NFT for good platform Metagood (who worked with McCurry to d

ZOVOO Held Distributor Conference, Creating a Splash of Colour in Atomization Industry26.11.2021 16:45:00 CET | Press release

At 9:30pm (GMT +8) on November 12, ZOVOO, a new industry-leading atomization company, held its 2021 distributor conference online. Distributors from United States, United Kingdom, France and other countries participated in the conference. Meanwhile, ZOVOO also displayed its newly developed disposable products DRAGBAR series for the first time to the public, which attracted widespread attention from distributors worldwide. This press release features multimedia. View the full release here: (Photo: Business Wire) Founded in 2010, ZOVOO has sophisticated research and develop capability, forward-looking product design and perfect supply chain system. ZOVOO founding team has 10 years of proven strength and experience. They have the absolute advantages in terms of heating materials, air channel structure design, etc., and build up the five criteria of good flavor. The birth of each product needs to go through from R&D, design, product

Indeed and Quandoo Announce Partnership to Support the Restaurant Industry Hiring Crisis26.11.2021 15:21:00 CET | Press release

Indeed, the world’s largest jobs site, and Quandoo, one of the fastest growing restaurant reservation platforms worldwide, today announce a partnership to support the restaurant industry's current hiring crisis. This partnership will see restaurants be provided with £50 credit to post a sponsored job advertisement on Indeed’s platform. Sponsored jobs advertisements receive optimal visibility and are more likely to deliver hires* which Indeed and Quandoo hope will connect staff with the restaurants that need them the most. Employers posting a job on Indeed for the first time will have £50 credited to their account to start sponsoring their jobs and reaching more candidates. Employers in the UK can claim the offer here. “We are so excited about this partnership. It’s a topic that is close to home for us at Quandoo as we are hearing how challenging it is to find staff from our partners. So we wanted to do our bit to support the wider industry in any way we can. By partnering with Indeed w

The Leading Event for Payment, Identification and Security Professionals, TRUSTECH will present all the Latest trends in the sector26.11.2021 10:34:00 CET | Press release

For three days, professionals of the cards and digital trust technologies industries will meet at the TRUSTECH exhibition in Paris to discuss the issues and challenges of identity, security and payment, which are the real pillars of the digital transition for institutional or commercial organisations. A panel of international speakers will share their insights across the multiple conference sessions The 6,000 attendees expected from all over the world will also be able to discover concrete solutions to optimise their business and develop their practices. Visitors will have FREE access to participateat Trustech conferences program. AUTHENTICATION AND IDENTIFICATION: A STRATEGIC ISSUE FOR GOVERNMENTS AND ORGANISATIONS These new demands on governments require the use of increasingly complex technologies and processes.Digitization brings into question how the use of physical official documents will be used in the future. It also implies there will be new innovations regarding how physical

Vifor Pharma supports Iron Deficiency Day 2021: Call to action for early iron deficiency diagnosis26.11.2021 07:00:00 CET | Press release

Already for the seventh consecutive year of Iron Deficiency Day, Vifor Pharma is supporting a growing international alliance including the Heart Failure Policy Network, European Kidney Health Alliance, Global Heart Hub and Croí the West of Ireland Cardiac Foundation with the aim to educate people about the importance of iron for the body and what can happen if iron levels are not properly managed. Iron Deficiency Day 2021 encourages people at risk to listen to their body, to take iron seriously and to take control over their health by seeking early diagnosis and medical help from their physician. Iron Deficiency affects about half of the patients with chronic kidney disease2 and chronic heart failure and is associated with reduced quality of life3, an increased risk of hospitalization4 and cardiovascular death5. Despite the serious consequences and high prevalence, of iron deficiency, the condition remains under-recognized6. Diagnosis and treatment of iron deficiency has been further i

LightCON Unveils Global Teaser Site for New Mobile Game 'Rise of Stars (ROS)'26.11.2021 03:00:00 CET | Press release

Rise of Stars (ROS), a new mobile game that is being developed by LightCON, a subsidiary of WEMADE MAX (Co-CEOs: Hyunguk Chang, Gilhyung Lee) (KOSDAQ: 101730), today opened its global teaser site. This press release features multimedia. View the full release here: LightCON unveils global teaser site for new mobile game 'Rise of Stars (ROS).' ROS is a new mobile SF strategy game featuring elaborately designed warships and planets set in the vast universe. Under the slogan, 'The 4x Blockchain Game for the Greatest Conqueror,' the teaser site was designed to help users experience the unique atmosphere of ROS and the game concept with the representative image of the game. ROS will be building a system for players to obtain game tokens through resource mining within planets. It aims for a global launch in the 1st quarter of 2022. (Graphic: Business Wire) Under the slogan, ‘The 4x Blockchain Game for the Greatest Conqueror,’ the tease