Beko Becomes the Naming Partner of Fenerbahçe Men's Basketball Team
To forge its support to sports and healthy living, Beko is now the naming partner of Fenerbahçe Men's Basketball Team. Beko has been supporting basketball teams in Turkish Basketball League and also sponsored the European Basketball Championship for many years and now it takes on the naming partnership of Fenerbahçe Men's Basketball Team for 2.5 years. This new naming partnership agreement focuses on “Eat Like A Pro” – an initiative launched by Beko to fight childhood obesity. Through this collaboration, Beko plans to expand the scope of the campaign to promote healthy eating habits among children by advertising their hero basketball players as role models.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181219005026/en/
Beko Becomes Naming Partner of Fenerbahce Men’s Basketball Team (Photo: Business Wire)
Beko, a leading white goods brand providing products and services in more than 130 countries, returns to investing in basketball with Fenerbahçe Men's Basketball Team. Beko had given its name to Turkish Basketball League for eight years and sponsored European Basketball Championship, before signing this 2.5-year naming partnership agreement with Fenerbahçe Men's Basketball Team.
At the signing ceremony of the partnership agreement at Ülker Sports and Event Hall, Fenerbahçe Sports Club President Ali Y. Koç, Fenerbahçe Sports Club Vice President Semih Özsoy, Fenerbahçe Beko Men’s Basketball Team Coach Zeljko Obradovic, Koç Holding Durable Goods Group President Fatih Kemal Ebiçlioğlu and Arçelik CEO Hakan Bulgurlu joined.
Under the new agreement, the team is now called Fenerbahçe Beko Men's Basketball Team. Fenerbahçe's star basketball players will wear uniforms with the Beko logo on the chest as part of the naming partnership. The deal includes Turkish Basketball Super League, Euroleague, and all overseas games.
Thanks to this new collaboration, Beko aims to communicate its Eat Like A Pro initiative against childhood obesity to a greater audience by combining sports naming partnership with social responsibility.
Speaking at the press conference to announce the collaboration at the Ülker Sports and Event Hall, Fenerbahçe Sports Club Vice President Semih Özsoy said “Fenerbahçe Sports Club that has nine branches such as football, basketball, volleyball, is the dynamism and great locomotive of the sports in our country. The pride of our country, Fenerbahçe Men's Basketball Team is one of the world's leading brands in sports and basketball, with remarkable achievements in both Europe and our country. Beko is a leading global brand, and the pride of Turkey. Fenerbahçe Men's Basketball Team successfully represented Turkey overseas and thrilled Turkish basketball fans advancing to the final three times. It is the first and only Turkish team to make it to the Final Four in four consecutive years. The team has won 12 Turkey championships, five Turkish Cups, seven Presidential Cups, and one Euroleague championship. We are delighted to have two high-achieving brands collaborating and we believe that both Fenerbahçe Men's Basketball Team and Beko will make new success stories.”
Underlining that Beko has been a keen supporter of sports for 30 years in order to help raising healthy generations, Arçelik's CEO Hakan Bulgurlu stated “At Beko, we started to support basketball in 2006. We hosted Turkish Basketball League for 8 years, and sponsored many international basketball championships. Naming partnership of the Fenerbahçe Men's Basketball Team is important for both adding value to our global branding journey and also creating a substantial social benefit by influencing the masses.”
Bulgurlu underlined that the new naming partnership agreement focuses on Beko's “Eat Like A Pro” initiative dedicated to fight against childhood obesity and added: “Fenerbahçe Men's Basketball Team competes in Euroleague, the most globally famous European basketball event. It is a very important brand which gains remarkable achievements over and over and makes a great start to the season in both Euroleague and the league. He is also the leader with the number of fans, social media power and interaction figures. Fenerbahce's achievements in the field and the power reflected in the figures were the most important factors that enabled us to sign this naming partnership. Euroleague tournaments are broadcasted in five continents and they are increasingly becoming more popular. Nearly two billion people have watched each game. We trust that the collaboration will boost Beko's brand awareness in target markets while helping us reach a greater audience with Eat Like A Pro initiative aiming to reduce childhood obesity. As the brand ambassadors of 'Eat Like A Pro,' basketball players of Fenerbahçe will assume an important mission both in Turkey and across other countries where they will be visiting for competitions.”
In the press conference, Fenerbahçe Beko Men's Basketball Team Coach Željko Obradović stressed that as a longtime supporter of basketball, Beko's naming partnership of the Fenerbahçe Men's Basketball Team is a great opportunity. Obradović added, “Winning games is equally important as leveraging the power of sports to mobilize crowds. We have undertaken a huge responsibility in promoting healthy eating habits among children and raising healthy generations. Our players will be role models with their eating habits for the future generations. We plan to carry Beko’s Eat Like A Pro Initiative one step further with our fans.”
Objective of Eat Like A Pro:
Beko focuses on enabling consumers to live healthier and aims to fight obesity by promoting healthy eating and sports habits for children with Eat Like A Pro since 2017.
Research have revealed that obesity prevalence has increased more than two folds since 1980. Childhood obesity, the very root of adult obesity, has become alarming with 40 million obese or overweight children aged five and below. This figure is expected to reach 70 million by 2025.
According to Childhood Obesity Research in Turkey, one in every ten kids is obese and 15 percent is overweight.
Results show that 6 percent of children doesn't consume meat and 14.6 percent doesn't consume fish. Nine-point five percent never goes out to play on weekdays. And 42.5 percent spends at least one hour in front of a TV or computer on weekdays. (*)
Obesity causes serious health problems including cardiovascular diseases, high blood pressure, diabetes, and cancer. Obesity damages confidence of children and adversely affects socializing.
Main reasons of childhood obesity include convenience food containing high amounts of fat and sugar, increase in the consumption of carbonated beverages, decrease in traditional fresh cooking, and lack of physical activity and education.
A research carried out in 28 countries including Turkey draws attention to raising awareness of childhood obesity.
According to the research, those who are prone to childhood obesity is only 4 percent worldwide and the figure is the same both in Turkey and England. Most concerned countries are China and Saudi Arabia with a 14 percent rate. (**)
Beko aims to raise awareness on obesity, promote healthy eating among children, and support parents with “Eat Like A Pro” campaign.
For more information about Eat Like A Pro, please visit Beko's website. www.beko.com/eatlikeapro
(*) Data was collected from the Childhood Obesity Research in Turkey conducted in collaboration of Ministry of Health, Ministry of National Education, Hacettepe University, and World Health Organization.
(**) What Worries The World (Ipsos Eylül 2018)
Beko’s Sports Sponsorships:
a) Basketball sponsorships:
Beko Basketball League: Beko hosted Turkish Basketball League between 2006 and 2014 for eight years.
Beko All Star sponsorship: Beko sponsored All Star events organized in a different city every year by bringing the stars from each and every league together between 2007 and 2014.
European Basketball Championship: Beko took on the sponsorship of European Basketball Championship between 2009 and 2015.
FIBA Championships: Beko sponsored 2014 FIBA World Basketball Championship and 2009 FIBA Asian Basketball Championship.
And it was also a sponsor of Bundesliga, Liga, and the Lithuania Basketball leagues.
b) Football sponsorships:
Beko BJK sponsorship: Beko was the chest sponsor of Beşiktaş Gymnastics Club football team between 1988 and 2004.
This sponsorship was renewed in 2014 but this time with Beko logo on the back of the jerseys.
FC Barcelona Sponsorship: In 2014, Beko became the Premium partner of Barcelona Football Club, and expanded the collaboration by becoming a main partner of Barça in 2018.
About Business Wire
(c) 2018 Business Wire, Inc., All rights reserved.
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Moody’s Analytics Launches Tool for COVID-19 News Sentiment Analysis3.6.2020 12:00:00 CEST | Press release
Moody’s Analytics has launched Coronavirus Pulse, a machine learning-enabled tool for gauging COVID-19 news sentiment. This tool allows market participants to search for real-time news coverage, see COVID-19-related news stories about a chosen financial institution, company or sector, and view whether each story has adverse, neutral, or positive sentiment. Coronavirus Pulse can be accessed free of charge from the Moody's Coronavirus Effects web page, which offers research and views on the credit and economic impacts of the pandemic. “As the coronavirus crisis evolves, we recognize that comprehensive and timely information is imperative to decision makers,” said Keith Berry, Executive Director of Moody’s Analytics Accelerator. “Coronavirus Pulse complements quantitative analysis by helping market participants more efficiently identify emerging risk themes for the sectors they monitor.” Coronavirus Pulse uses machine learning and natural language processing to find English-language news
Kioxia Announces English Version of World’s First AI-Designed Manga3.6.2020 11:30:00 CEST | Press release
Kioxia Corporation today announced that an English version of “PHAEDO,” a new manga created and designed by AI and human collaboration, inspired by the artistic style of manga legend Osamu Tezuka, will be released on June 3 as part of TEZUKA 2020, the first phase of Kioxia’s #FutureMemories brand campaign. PHAEDO, which debuted in February in Japanese comic magazine “Morning,” will be made available for English-language audiences on Kioxia’s TEZUKA 2020 website. PHAEDO is the world’s first1 international manga created through human collaboration, high-speed and large-capacity memory and advanced AI technologies. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200603005356/en/ "PHAEDO" (Graphic: Business Wire) The process of developing PHAEDO involved using AI technology to generate the story and create the characters. As a first step, to learn the essence of Tezuka’s work and his characteristics as a writer, AI analyzed 130 m
Optimized Dynamic Pricing by Pricefx Now an SAP Endorsed App3.6.2020 09:30:00 CEST | Press release
Pricefx, the global leader in native cloud pricing software, today announced that its Optimized Dynamic Pricing (ODP) solution is now an SAP endorsed app, available for online purchase on https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.sapappcenter.com&esheet=52228101&newsitemid=20200603005076&lan=en-US&anchor=SAP%26%23174%3B+App+Center&index=3&md5=6b7cd3709fe2c98ac5c4b42130f2005c SAP® App Center. SAP Endorsed Apps are a new category of solutions from SAP’s partner ecosystem to help customers become best-run, intelligent enterprises. Endorsed apps are meant to deliver value with desired outcomes. “In the current economic climate, businesses are increasingly evaluating pricing software as a way to increase revenue and drive profit,” said Joe Golemba, Vice President, Ecosystem and Partners of Pricefx. “As such, we are delighted that our ODP solution is an SAP endorsed app and available to help businesses that use SAP solutions succeed at pricing. Our price optimizati
IFF to Webcast Fireside Chat at Stifel Virtual Cross Sector Insight Conference June 82.6.2020 22:15:00 CEST | Press release
Regulatory News: IFF (NYSE:IFF) (Euronext Paris: IFF) (TASE: IFF), a leading innovator of taste, scent and nutrition, today announced that the Company’s management will be participating in a fireside chat at the Stifel Virtual Cross Sector Insight Conference on Monday, June 8, 2020 at 4:00 PM ET. Investors may access the live webcast on the Company's website at ir.iff.com. For those unable to listen to the live webcast, a recorded version will be made available for replay. Welcome to IFF At IFF (NYSE:IFF) (Euronext Paris: IFF) (TASE: IFF), we’re using Uncommon Sense to create what the world needs. As a collective of unconventional thinkers and creators, we put science and artistry to work to create unique and unexpected scents, tastes, experiences and ingredients for the products our world craves. Learn more at iff.com, Twitter , Facebook, Instagram, and LinkedIn. View source version on businesswire.com: https://www.businesswire.com/news/home/20200602005897/en/Contact information Micha
ZOOM International to Begin Doing Business As Elevēo2.6.2020 16:00:00 CEST | Press release
ZOOM International a worldwide leader in omni-channel compliance recording, workforce optimization (WFO), and revenue protection software for contact centers will begin doing business solely as elevēo beginning June 2nd, 2020. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200602005093/en/ For over 20 years, ZOOM International has been a leading workforce optimization software provider in the contact center industry. Very early on, we were approached to solve a compliance problem with call recording. We built a creative software solution in record time, and began a journey crossing continents, employing hundreds of colleagues, and eventually improving operations, compliance, and customer experience for thousands of customers in 94 countries via more than 550 channel partners in the communications industry. Over time we have earned an 88 NPS score from ZOOM International customers & partners for our world-class support and in
Dr Evidence (DRE), an AI-Enabled SaaS Healthcare Insights Company, Taps Industry Experts Joseph A. Boystak as Chairman of the Board and Ameet Nathwani, MD, as Chairman of its Newly Formed Medical Strategy Advisory Board2.6.2020 16:00:00 CEST | Press release
DRE is pleased to welcome Joe Boystak as Chairman of the Board and Ameet Nathwani, MD, as Chairman of its newly formed Medical Strategy Advisory Board (MSAB). These enhancements to the Company reflect the expanded need for keen guidance in this unprecedented time of convergence between expert AI-enabled technology in healthcare and the exponential growth of clinical information. DRE is dedicated to applying sophisticated data science with advanced AI to generate quicker, deeper, more nuanced regulatory-grade scientific and clinical insights for the betterment of patient outcomes. Boystak is an experienced healthcare venture capitalist and senior healthcare investment banker having been Founding Managing Partner at Health2047 Capital Partners and Founding Managing Director, Global Life Sciences at Jefferies. He is CEO of Brightwaters Capital and is a serial co-founder/investor in biomedical, med tech, health information technology, and artificial intelligence companies with spinouts fro