Business Wire

Airship Launches Free Feature Flags by Apptimize, Allowing Mobile App Product Owners to Confidently Adapt to the New-Normal

Share

Customer engagement company Airship today announced that it is launching a free version of Apptimize’s Feature Flags solution, enabling app developers to control the scope and timing of feature launches in order to validate success and reduce risk prior to full rollout. From new apps to those with massive audiences, developers can use Feature Flags by signing up for a free account, or take advantage of newly reduced pricing for unlimited Feature Flags from Apptimize.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200715005238/en/

Apptimize’s dashboard offers a single, searchable view of Feature Flags that are active, drafted, scheduled and expired for easy access and management. (Graphic: Business Wire)

Apptimize’s dashboard offers a single, searchable view of Feature Flags that are active, drafted, scheduled and expired for easy access and management. (Graphic: Business Wire)

The challenge with updating mobile apps is amplified by lengthy approval cycles required by the App Store and Google Play, which means new features either need to wait for the next update cycle or leverage suboptimal web views that lead to disjointed customer experiences. Apptimize Feature Flags allow companies like Quizlet, Stash and Western Union to maintain multiple branches of code within apps to gradually release new features to a small subset of users first — quickly rolling features back if needed, or fully deploying them as they are proven successful. This level of fine-grained control is vital in the competitive app environment, and is even more so now as businesses innovate with mobile to create new growth opportunities and revenue streams.

“To ensure the millions of students who use Quizlet’s learning app have the optimal experience and can study effectively, we run A/B testing on all new features before they are fully released which means a smooth process is essential to our success,” states Allen Pan, mobile engineer at Quizlet. “Apptimize is our go-to for A/B testing because its tools provide easy-to-use controls to test and validate different configurations, including their feature flags for rollouts, and the results are easy to read and integrate into our internal analytics platform.”

Whether it's new curbside pickup experiences, appointment booking processes, or implementing enhanced recommendations or social selling features, developers can use Apptimize Feature Flags to choose when and to whom new features are accessible, and easily turn them on or off. For example:

  • VIP Customers: provide exclusive or first-access to a brand’s gold loyalty members
  • By Location: different regions may have different expectations, requiring gradual rollout to 40 percent of users in Germany but only 10 percent of users in France as an example
  • By Demographics: from high-value customers to gender, developers can set Feature Flags to control rollout to specific groups
  • By Behavioral Segments: use custom groups to target feature rollout to users with different affinities, interests, or behaviors

According to a senior software engineer at The Western Union Company, “Before Apptimize, we couldn't control the rollout of features to specific markets, which was especially challenging as we manage multiple apps across the globe and had to wait for each of their app release cycles. Now we can ramp up, roll back or even schedule feature releases to launch across various countries and user segments, and with Apptimize's support have developed a common framework for our different apps to control feature releases and experimentation across multiple user segments.”

For more inspiration, download Airship’s “5 Ways to Use Feature Flags to Supercharge Your Mobile Growth,” or read a complimentary copy of Forrester Research, Inc.’s “The Life-Changing Magic Of Simplifying Your Mobile App,” April 23, 2020.

“Exceptional mobile-first experiences are more important than ever as companies strive to offer customers new levels of ease-of-use, convenience, and innovation that win their hearts and wallets,” said Brett Caine, CEO and president, Airship. “However, there are far too many businesses that maintain a ‘best guess’ and ‘fingers-crossed’ mentality that risks precious development resources, creates suboptimal user experiences, and jeopardizes hard-fought, expensive user acquisition efforts. We’ve now made it even easier — and free — for businesses to adopt feature release management and start reaping the rewards that optimization unlocks.”

In addition to feature release management, the Enterprise version of Apptimize offers unlimited multivariate testing. Marketers can launch experiments in minutes through its Visual Editor without coding or app updates, while developers can leverage programmatic testing for more complex experimentation with one-time configuration of dynamic variables that can be changed instantly to add new variants. These testing capabilities allow for the highest ROI when launching new features.

About Apptimize

Apptimize, an Airship company, is the most used multivariate testing and feature release management solution for mobile apps, also covering websites and OTT. Hundreds of leading global brands have gained advantage over competitors by creating amazing mobile experiences with Apptimize.

Now, together with Airship, marketers and product owners can now unify digital engagement and digital experimentation to optimize the entire customer journey end-to-end — from driving more testing participation to creating consistent and optimized experiences as customers move across messaging channels and digital properties.

Learn more about Apptimize by visiting its website, reading its blog or following it on Twitter or LinkedIn.

About Airship

Marketing and digital experience teams at thousands of the world’s most admired companies rely on Airship’s Customer Engagement Platform to create deeper connections with customers by delivering incredibly relevant, coordinated messages across channels.

Founded in 2009 as a pioneer in push notifications, Airship now gives brands the user-level data, engagement channels, AI orchestration and services they need to deliver push notifications, emails, SMS, in-app messages, mobile wallet cards and more to exactly the right person in exactly the right moment — building trust, boosting engagement, driving action and growing value.

Learn more about our Customer Engagement Platform, read our blog or follow us on Twitter, LinkedIn and Facebook.

Contact information

Danielle Stickler
Mission North for Airship
+1 415-749-9124
airship@missionnorth.com

Corey Gault
Airship
+1 503-206-9164
corey@airship.com

About Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Sagemcom AMI Solution, a Key Driver in the Swedish Energy Transition to a Sustainable Future21.9.2020 10:30:00 CESTPress release

In September, ELLEVIO will continue to improve the Swedish electricity system by being one the first Nordic DSO to start its 2nd generation smart meters large scale rollout. This massive rollout is the result of joint achievements between ELLEVIO, Sagemcom and its local Partner, ONE Nordic. Since the award in March 2019, Sagemcom has developed and delivered a new generation of S211 single phase meters and T211 polyphase meters which allow ELLEVIO to take up the new energy landscape and customer care. The advanced deep indoor dual cellular technology LTE NB IoT + LTE Cat-M is used to secure the reliability of the solution. In less than 8 months and within a specific context, Sagemcom has developed and certified the new generation of smart meters which are installed in the field by ONE Nordic since June 2020 in Stockholm area. The new key features have already been deployed offering a combination of end-user experience - through a customer local interface (P1 Port) - and Low-Voltage netw

Market Failure? kENUP and YUVEDO High-Level Online Event Kick-starts Call for Projects Tackling the Growing Threat of Parkinson’s and Other Neurodegenerative Diseases .21.9.2020 10:14:00 CESTPress release

On Friday, 18 September 2020, YUVEDO Foundation and kENUP Foundation held a high-level online conference to kick-start an open public call for projects tackling the growing threat of Parkinson’s (PD) and other neurodegenerative diseases (NDD). Despite the predictable medical, social and economic challengesof NDDs, too little has happened in recent years to address the underlying causes of NDDs. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200921005283/en/ Market and Regulatory Failure? High-Level Online Conference Kick-starts Open Public Call for Projects Tackling the Growing Threat of Parkinson’s and Other Neurodegenerative Diseases (Photo: Business Wire) An expert report by Professor Maier-Rigaud of NERA Economic Consulting presented at the conference, showed that there are indications for market and regulatory failure around the development of interventions against PD and other NDDs: High risk in product development is

PMI Announces Keynote Speeches at International Forums During UN General Assembly21.9.2020 10:00:00 CESTPress release

MEDIA ADVISORY: Philip Morris International Inc. (PMI) (NYSE: PM) today announced its participation in a series of events over the course of the United Nations General Assembly. Senior executives, including PMI’s CEO André Calantzopoulos and COO Jacek Olczak, will address international forums to talk about the critical role that science can play in driving innovation, progress, and policy to tackle the most pressing global issues. Keynote virtual events include: September 21: PMI COO Jacek Olczak is joining the Diplomatic Courier’s “The SDG’s in Action Forum”discussing “Industry, Infrastructure and Innovation” September 23: Silke Muenster, Chief Diversity Officer, will address The Hill’s “Work Defined” virtual event September 24:PMI CEOAndré Calantzopoulos will present high-level remarks during the 2020 Concordia Annual Summitexploring “Leading Industry Transformation with Purpose” September 29: André Calantzopoulos will be a panelist in a custom event with Dow Jones' The Trust on “Mul

Thales Empowers Organisations to Simplify the Discovery, Protection and Control of Sensitive Data21.9.2020 09:00:00 CESTPress release

Thales today announced the launch of the CipherTrust Data Security Platform, the industry’s first unified data protection solution that enables organisations to discover, protect, and control their most sensitive data wherever it resides. The new platform helps solve key challenges they face today. These include data security complexity caused by multi-cloud adoption, evolving global and regional privacy regulations, as well as the risk of data breaches from external and internal threats. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200921005046/en/ Copyright Thales Drawing from years of data protection innovation, Thales has built the CipherTrust Data Security Platform to seamlessly unify data discovery, classification and data protection, along with strong access controls and centralised key management. The ‘all-in-one’ platform combines the best of Thales’s Vormetric and SafeNet KeySecure technologies to give organisati

Inflazome Announces Acquisition by Roche21.9.2020 08:00:00 CESTPress release

Inflazome announced today that it has closed a share purchase agreement with Roche (SIX: RO, ROG; OTCQX: RHHBY) in which Inflazome’s shareholders received an upfront payment of €380 million, and are eligible to receive additional contingent payments to be made based on the achievement of certain predetermined milestones. Inflazome was founded in 2016 by leading medical researchers Prof Matt Cooper (University of Queensland, Australia) and Prof Luke O’Neill (Trinity College Dublin, Ireland). The company is a leader in the development of inflammasome inhibitors. The acquisition gives Roche full rights to Inflazome’s entire portfolio which is composed of clinical and preclinical orally available small molecule NLRP3 inhibitors. Roche intends to further develop NLRP3 inhibitors across a wide variety of indications with high unmet medical need. Matt Cooper, Chief Executive Officer, Inflazome, commented: “We are delighted to close this deal with Roche, an outstanding pharmaceutical company w

Reactev Is Born: a Next-generation Dynamic Pricing Tool21.9.2020 08:00:00 CESTPress release

The digital market is taking competitiveness to new heights. There are greater demands when it comes to decision making and, above all, the speed at which these decisions need to be made. Without a doubt, it’s in pricing strategies that this competitiveness is most palpable. In this context, Reactev was born, the tool that helps retailers make the best pricing decisions at just the right time. This software was developed by Minderest a pioneering company in price, product, and stock monitoring, which has been developing pricing projects for some of the world’s largest companies since 2012. Reactev is a tool created by and for retailers that doesn’t only aim to help them with their processes and decisions, but to also change the way they design their pricing strategies. In a highly competitive environment where, in just seconds, the wrong pricing decision can mean a big loss in sales while the correct decision can strike a blow against the competitions, Reactev equips retailers with its