Business Wire

Airship Acquires Conversational Commerce Pioneer ReplyBuy to Accelerate Expansion Into Mobile Commerce

Share

Customer engagement company Airship today announced that it has acquired ReplyBuy, a company that pioneered fully integrated solutions for payments over SMS. This move extends Airship’s platform beyond customer engagement to directly enable commerce, as well as power one-to-one customer conversations via two-way SMS. In addition, Airship plans to extend ReplyBuy’s technology to provide turnkey commerce and payments solutions across more marketing channels, messaging platforms and industry verticals.

The acquisition will provide companies of all sizes a single platform to create, manage and optimize cross-channel customer interactions and drive greater revenue more quickly. Airship’s real-time mobile data, predictive AI and unified approach to customer journeys ensures relevant messaging at the optimal time on customers’ preferred channels across app and web notifications, SMS, email, mobile wallet and more. Subsequent digital actions customers take, now including purchases and conversations over SMS, provide rich user-level insight for journey optimization as well as data enrichment of other business systems. A broad ecosystem will benefit from Airship’s expertise in real-time data streaming and bi-directional martech integrations, and from ReplyBuy’s tight coupling with CRM and sales solutions.

“For over a decade, Airship has been the driving force in helping many of the world’s largest and most disruptive brands succeed in digital transformation, and the acquisition of ReplyBuy opens up an exciting new chapter,” said Brett Caine, CEO and president, Airship. “With ReplyBuy, we will provide an additional way for customers to increase their revenue and deepen customer relationships with one-to-one conversations. We’re thrilled to welcome the ReplyBuy team to the Airship family.”

ReplyBuy helps more than 100 brands quickly and efficiently engage, converse and transact with customers, through a simple, streamlined SMS solution proven to increase sales. Professional and collegiate sports teams, as well as entertainment venues, use ReplyBuy for the easiest and fastest ticket sales possible, while companies across higher education, non-profit and service-based organizations have seen tremendous success streamlining fundraising, membership renewals and appointment bookings. Airship will continue to sell, enhance and support ReplyBuy’s solutions, as well as enrich the Airship Customer Engagement Platform with new commerce and conversational capabilities.

“Nobody directly connects more brands to mobile consumers than Airship,” said Brandon O’Halloran, CEO, ReplyBuy. “Joining Airship offers ReplyBuy the opportunity to serve the global market with a more comprehensive solution across more industries, and provide more valuable mobile customer experiences.”

Beyond technology, the ReplyBuy team brings unique know-how in commerce, payments, and ticketing that will accelerate Airship’s efforts to eliminate friction in mobile customer experiences. ReplyBuy CEO Brandon O’Halloran will become Airship’s GM of commerce and CTO & co-founder Anthony Saia will lead the commerce engineering team.

“Forrester estimates that digital touchpoints currently affect more than half of total US retail sales and almost as much of European retail sales … Empowering sales and service associates with digital tools that allow them to connect with their customers digitally through email, text, and video is a great step,” (Forrester Research, Inc., “Envisioning The Future Of Omnichannel Commerce,” June 11, 2020).

Recently, Airship was named a Leader in “The Forrester Wave™: Mobile Engagement Automation, Q3 2020,” receiving the highest score in the Strategy category (tied) and the second highest score in the Current Offering category.

Among 18 vendors in Gartner’s 2019 Magic Quadrant for Mobile Marketing Platforms1, Airship was positioned highest in its ability to execute and also furthest for its completeness of vision in the Leaders quadrant overall. Airship received the highest Product Scores across all three Use Cases in Gartner’s 2019 Critical Capabilities for Mobile Marketing Platforms2, including the Acquisition, Engagement and Retention Use Cases.

1 Gartner “Magic Quadrant for Mobile Marketing Platforms” by Mike McGuire, Charles Golvin, July 15, 2019

2 Gartner “Critical Capabilities for Mobile Marketing Platforms” by Charles S. Golvin, Mike McGuire, October 21, 2019

Gartner Disclosure

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About ReplyBuy

ReplyBuy, an Airship company, makes it easy for consumers to instantly message and purchase from brands over SMS. Companies of all sizes leverage ReplyBuy’s solutions to unlock the potential of personalized text messaging for 1:1 conversations and friction-free transactions at scale. For more information, visit www.replybuy.com.

About Airship

Thousands of the world’s leading brands rely on Airship to spark closer connections with their customers through highly contextual and relevant interactions. Only Airship’s Customer Engagement Platform takes a mobile-first, data-led approach that enables brands to focus on individuals and their needs, not which marketing channels to use. Airship makes it much simpler and more effective to grow customer lifetime value in the omnichannel era.

With trillions of interactions intelligently orchestrated across mobile apps, mobile wallet, SMS, websites, and email, Airship optimizes the entire customer journey across all digital touchpoints at scale.

For more information, visit www.airship.com, read our blog or follow us on Twitter, LinkedIn and Facebook.

Contact information

North America:
Danielle Stickler
Mission North for Airship
+1 415-749-9124
airship@missionnorth.com

Corey Gault
Airship
+1 503-206-9164
corey@airship.com

UK:
Ana Williams
Airship
+44 (0)20 3405 5160
Ana.Williams@airship.com

France:
Samira Chakkaf Andalouci
Pepper Menthe Communication for Airship
07 86 11 14 52
Samira@peppermenthe.com

Germany:
Kerstin Bauer
Koschade PR
+49 89 55066850
info@koschadepr.de

About Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Five Highlights at the 26 th Yiwu Fair to Attract 50,000 Global Merchants22.10.2020 16:25:00 CESTPress release

The 26th China Yiwu International Commodities (Standards) Fair ("Yiwu Fair") was opened on October 21 at Yiwu International Expo Center. The event, which will last till October 25, is expected to attract over 50,000 businessmen worldwide with these five highlights that can’t be missed. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201022005798/en/ Highlight 1: Encouraging online and offline trade Due to the COVID-19 pandemic, exporters are facing great challenges this year. Therefore, Yiwu Fair 2020 invited more foreign business organizations and their representative offices in China. Around 10 delegations with 1,600 foreign businessmen in China are expected to attend. And online trade matchmaking meetings targeting Malaysia, the United Kingdom, Chile, etc. will allow exhibitors to connect with oversea traders online while meeting on-site foreign traders. Meanwhile, matchmaking meetings will also be held to help exhibitors

Hilton Effect Foundation Reveals 2020 Grants and Achieves $1 Million in Global COVID-19 Community Response Efforts22.10.2020 16:00:00 CESTPress release

The Hilton Effect Foundation announced today its 2020 Hilton Effect grantees, which include community-based organizations playing a direct role in COVID-19 pandemic recovery efforts. Through these grants and donations already made by the Foundation, which serves as Hilton’s primary philanthropic arm, the Foundation has now awarded more than $1 million dollars in COVID-19 community response efforts. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201022005724/en/ Hilton Effect Foundation reveals 2020 grants and achieves $1 million in global COVID-19 community response efforts. (Graphic: Hilton Effect Foundation) “A core part of the Hilton Effect Foundation’s work is to support our communities around the world through both good times and bad,” said Kate Mikesell, president, Hilton Effect Foundation. “From the very start of the pandemic, we have been listening to community leaders about the direct and indirect challenges they ar

Smiths Detection Inc. receives a $90.8M IDIQ contract to manufacture Joint Chemical Agent Detector Adapter for US Department of Defense22.10.2020 16:00:00 CESTPress release

Smiths Detection Inc. (SDI), a global leader in threat detection and security screening technologies, announced it will initiate manufacturing of the Solid Liquid Adapter (SLA) following an indefinite delivery/indefinite quantity (IDIQ) award, worth potentially $90.8M over a maximum nine (9) year ordering period, with the US Department of Defense (DoD). The SLA adds new and expanded detection and identification capabilities to Joint Chemical Agent Detectors (JCAD), one of the DoD’s largest chemical detection programs in history. JCAD fitted with an SLA (JCAD SLA) gives the SLA operator the ability to both test for illicit drugs, including opioids such as fentanyl, and detect explosive compounds – without compromising the conventional chemical warfare agent detection capability of the JCAD. Speaking about the newly developed technology, Smiths Detection Inc. President, Shan Hood, said, “The SLA leverages existing technology, extending both capabilities and the life-cycle of widely deplo

Andersen Global Adds Chancery Chambers to Caribbean Platform22.10.2020 15:30:00 CESTPress release

Continuing to add breadth to the organization’s coverage in the eastern Caribbean region, Andersen Global enters into a Collaboration Agreement with legal firm Chancery Chambers in Barbados. Founded by Partner Sir Trevor Carmichael, Chancery Chambers is ranked Band 1 by Chambers and Partners and has substantial public and private sector experience at the national and international level. The firm’s full-service capabilities include national and international arbitration, corporate and commercial, employment law, banking and finance, aviation law, environmental law, intellectual property, insurance, M&A and real estate, specializing in tax advisory, corporate advisory and litigation. “We remain dedicated to being a benchmark organization for quality and best-in-class client solutions, and we believe the best way to accomplish this is by investing in our people and in our firm,” Sir Trevor said. “We are focused on the future and laying the groundwork for the next generation. Our collabor

Moody’s Retires Green Bond Assessment Product in Light of Market-Leading Second - Party Opinion Service Available from its Affiliate Vigeo Eiris22.10.2020 15:18:00 CESTPress release

Moody’s announced today that it has retired its Green Bond Assessment (GBA) product in light of the market-leading Second-Party Opinion (SPO) Service for sustainable bonds provided by its affiliate Vigeo Eiris (VE). This move follows the recently announced formation of the Moody’s ESG Solutions Group and last year’s expansion of Moody’s ESG capabilities with investments in VE, a global pioneer in ESG assessments, data, tools and sustainable finance; and Four Twenty Seven, a leader in climate risk analysis. VE offers a range of leading sustainable finance solutions, including a recently-enhanced SPO service for green, social, sustainability, and transition bonds as well as issuer sustainability ratings that provide an in-depth and forward-looking evaluation on a company’s sustainability credentials. In view of VE’s market-leading SPO product, Moody’s Investors Service (MIS) has retired the GBA product and has withdrawn all outstanding GBAs today. “The sustainable bond market has been on

IAVI, Merck, and Serum Institute of India Join Forces to Develop Monoclonal Antibodies for COVID-19 and Ensure Prompt and Equitable Global Access22.10.2020 15:00:00 CESTPress release

Today, IAVI, a nonprofit scientific research organization dedicated to addressing urgent, unmet global health challenges, and Serum Institute of India Pvt. Ltd., a leading manufacturer of vaccines and biologics, announced an agreement with Merck, a leading science and technology company, to develop SARS-CoV-2 neutralizing monoclonal antibodies (mAbs) co-invented by IAVI and Scripps Research as innovative interventions to address the COVID-19 pandemic. The agreement builds on the advanced antibody discovery and optimization expertise of IAVI and Scripps Research, gained from years of experience in HIV broadly neutralizing antibody research and development, and on Merck’s and Serum Institute’s significant capabilities in design and scale up of accelerated manufacturing processes for mAb production. The global development plan is being led by the three organizations in partnership. The two companies have broad networks across complementary geographic areas that will be crucial to reach gi