Dubai Outsource City Announces Pink Parking Initiative to Mark International Women's Day

Dubai Outsource City (DOC), part of TECOM Group, welcomed over 1,000 women on Tuesday to celebrate International Women's Day, which highlights the social, economic, cultural and political achievements of women around the world.

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To mark the occasion, DOC hosted a day of activities in partnership with female entrepreneurs and business partners, with a focus on promoting confidence and wellness among women. Activities included yoga, sh'bam, sound healing and capoeira sessions in addition to prizes sponsored by the community partners.

DOC, which is home to over 8,000 employees out of which approximately 35% are females from over 50 nationalities, also launched their new 'Pink Parking' concept, to provide these women with a more comfortable workplace and environment. Going forward, every female driver in DOC’s car will be clearly marked with a Pink Parking sticker, and they will have designated parking spots near the buildings' entrances and exits to increase their safety and comfort. This concept has been successful in countries like Korea and Hong Kong and while it's the first of its kind in UAE, is expected to gain momentum over the period of time.

ABOUT DUBAI OUTSOURCE CITY

Dubai Outsource City (DOC), formerly Dubai Outsource Zone and part of TECOM Group, is a unique business community dedicated to the growth and development of the outsourcing industry. Strategically located at the crossroads of East and West, DOC caters to a variety of markets and provides a complete ecosystem for organisations across the outsourcing value chain to set up their business in the region. Launched in 2007 by Dubai Internet City, DOC provides a wide range of services including a robust IT infrastructure, facilities management and 24-hour security, and is comprised of shared services organisations such as airlines and banks in addition to those in the fields of business process outsourcing (BPOS), HR and ICT outsourcing, back office and call centre operations. This unique structure allows organisations to base all of their outsourcing work in one centralised community and offers the opportunity to network with other companies in the zone. DOZ is home to more than 140 companies including major industry players Emirates, Interglobe and Genpact.

*Source: ME NewsWire

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Contact information

for Dubai Outsource City
Alexa Hooft Graafland, +971-55-559-7404
AHooftGraafland@bellpottinger.com