A New Consumer Electronics Show for China, by the Team Behind IFA’s Success

Preparations have started to set up Consumer Electronics China (CE China), a new trade show for consumer electronics and appliances in Shenzhen, China. CE China will be a global IFA event, developed by the Messe Berlin team responsible for the huge success of IFA - the world’s largest consumer electronics show in terms of exhibitors, size and visitors. The first CE China is scheduled for April 2016.

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Work on CE China 2016 started on Monday in Berlin, with the signing of a Memorandum of Understanding by Limin Guo, Director General of Shenzen’s Economy Trade and Information Commission, and Dr Christian Göke, Chief Executive of Messe Berlin, on the sidelines of this year’s IFA trade show.

The Memorandum outlines a vision of CE China as China’s premier consumer electronics and home appliances trade show. The event will be an opportunity for brands from both China and around the world to showcase their latest products, helping them to target consumers not just in China but also across Asia, as Chinese retailers increasingly gain a foothold in these markets.

The CE China will have its home in Shenzhen’s ultra-modern exhibition grounds. It’s an ideal location, not only because Shenzhen is at the heart of a center of the country’s electronics industry, but also because of its great transport links, thanks to airport hubs in Shenzhen and nearby Guangzhou, and the fact that both Hong Kong and Macao are very close by.

CE China will build on the huge success of the IFA concept, with its focus on brands and their innovation and products. By bringing together trade visitors from around the world and real consumers, IFA is also an excellent reality check for cutting edge technology, an approach that the Messe Berlin team wants to replicate in Shenzhen.

The plans for developing CE China have the full support of Shenzhen’s city administration. Top Chinese retailers like Alibaba and Gome are also backing the concept, while other leading retailer groups have signaled their support. IDG, China’s most important publisher for media focusing on consumer electronics, will be a long-term strategic Partner of CE China.

Limin Guo, the Director General of the Shenzhen Economy, Trade and Information Commission, said that “Both Berlin and Shenzhen are set to benefit enormously from closer trade cooperation and economic ties. Bringing a global IFA event to Shenzhen is a major step to achieve this goal, and Shenzhen's Municipal Government fully supports and encourages this move.”

Dr Christian Göke, the Chief Executive of Messe Berlin GmbH, said: “What makes IFA so successful is our focus on brands, products and consumers. We wanted to make this move to China at the right time - when we know that we can replicate both the quality and the success of IFA in Shenzhen. We observed the market very closely, and we are certain: the right time is now.”

Cornelia Yzer, Senator for Economics, Technology and Research of Berlin: "Two successful models come together here: the IFA as the world's largest trade show for consumer electronics and the modern Chinese city of Shenzhen. I am convinced that the Chinese market offers plenty of potential for the expertise of Berlin and thus the important economic cooperation between Berlin and China can be further expanded."

“The idea for Consumer Electronics China really came from our many Chinese partners here at IFA, who asked us time and again whether we could organize a similar show focused on China,” said Jens Heithecker, Executive Director of IFA at Messe Berlin. “We will build on our many years of close co-operation with China’s consumer electronics and household appliances industry, as well as our partnership with key retailers like Alibaba and Gome to make CEC a success.”

About Consumer Electronics China:

Consumer Electronics China, a global IFA event, is designed to be China’s premier trade show for consumer electronics and home appliances brands in China; it is set to take place in Shenzhen, China, in April 2016.

About IFA:

IFA is the world’s leading trade show for consumer electronics and home appliances and is currently taking place on the Berlin Exhibition Grounds (ExpoCenter City) from 4 to 9 September 2015.

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Contact information

Messe Berlin GmbH
Michael T. Hofer
Group Press and Public Relations
Director
or
IFA
Nicole von der Ropp
IFA Press and Public Relations
tel.: +49 30 3038-2217
vonderropp@messe-berlin.de
or
Management:
Dr. Christian Göke (CEO)
Chairman of the Supervisory Board:
Peter Zühlsdorff;
Commercial Register: Amtsgericht (District Court) Charlottenburg, HRB 5484 B