Piano Media and Tinypass Merge
Tinypass and Piano Media, two pioneers in content monetization and paywall software, announced a merger today to create Piano, a SaaS company specializing in advanced media business processes and online commerce optimization software. The new firm will be led by Chief Executive Trevor Kaufman, previously CEO of Tinypass. The deal reflects a global move by media businesses to paid models for digital content and the need for comprehensive monetization, intelligence and analytics tools to support these efforts.
“Digital media businesses are increasingly focused on monetizing their loyal users,” said Kaufman. “Joining Tinypass with Piano Media to form Piano and globally standardizing on our new VX platform will provide publishers and media companies with the most effective and usable monetization and analytics tools available.”
Piano’s industry-leading VX software is based on a value exchange model that uses big data to segment audience and present user’s different monetization options based on their individual profiles. “It’s obvious to everyone in our industry that the display-advertising-only model for content is broken,” Kaufman said. “Combining Piano Media and Tinypass puts us in an incredible position, not only to continue to address the fundamental software challenges faced by the media business – like managing users, getting good data, and tracking entitlements across the web, apps, and traditional media – but to help them innovate entirely new models as well.”
In addition to providing media companies with the capacity to seamlessly implement a virtually limitless array of pay and subscription models, Piano offers advanced data and CRM capabilities to help content companies identify and segment their audience, enabling business models targeted to the individual user. Piano’s platform integrates easily alongside existing advertising solutions, allowing clients to optimize their mix of paid and ad-supported media.
Piano clients include NBC Universal, Time Inc., The McClatchy Company, The EW Scripps Company, The Post Media Company, News Corp. and IBT Media. Recent launches have included CNBC’s Pro, the premium OTT streams of the Tour de France and Real Simple magazine. Additionally, more than 1,200 other news and media providers around the world, both Omni-channel and digital only, depend on Piano’s SaaS platform to manage their paid content and subscription offerings across the web, apps and physical media.
Kelly Leach, Piano Media’s former CEO, who will be serving as a senior adviser to the company and joining Piano’s board added, “Audience intelligence and optimization are critical elements of content monetization. By joining forces, the combined company is able to offer media companies the most comprehensive, effective and user-friendly platform in the industry. We look to forward this next chapter in our development.”
The deal follows several months of discussions between Tinypass and Piano Media and is effective immediately.
Piano is headquartered at One World Trade Center in New York, with European offices in Slovakia, Austria and Poland and a development office in Russia.
About Piano
Piano, headquartered in New York City, is a leading provider of metering and paywall solutions for digital content monetization and media user data analysis. Newspaper publishers using Piano SaaS software include: News Corp., The McClatchy Company, M. DuMont Schauberg, Postmedia Network Inc., Verlagsgruppe Passau, Digital First Media, DC Thomson, Agora S.A. and Romanes Media Group. Magazine publishers using Piano SaaS software include: Time Inc., Slate, Newsweek and Science Magazine. Broadcasters include: CNBC, NBC Sports and Cox. B2B publishers include: Greentech Media, Intellinews and Business New Europe. For more details see piano.io.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150811005722/en/
Contact information
Harmonica / Conversion Logic
Katy Saeger, +1 310-597-2337
katy@harmonica.co
or
Peter
Epstein, +1 323-251-3567
peter@harmonica.co
About Business Wire
Business Wire(c) 2018 Business Wire, Inc., All rights reserved.
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
H.I.G. Capital Announces the Sale of DGS S.p.A.11.6.2024 12:00:00 CEST | Press release
H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with $62 billion of capital under management, is pleased to announce that an affiliate has signed a definitive agreement to sell its portfolio company, DGS S.p.A. (“DGS” or the “Group”), a leading firm in the Italian Information Technology market, to DGS Co-Founders and management team in partnership with ICG, a global alternative asset manager. Since its inception in 1997, DGShas supported blue-chip customers in the design, integration, and maintenance of complex IT systems, with a specialization in digital transformation and cybersecurity services. The Group currently has over 1,900 employees, revenues of approximately €300 million, and maintains a group of highly loyal clientele. During H.I.G.’s ownership, DGS has tripled in size and consolidated its position as a leading Italian firm in cybersecurity services and digital transformation. DGS offers its clients sophisticated and proprietary digital transformation
Evertas Names Nick Selby Head of European Underwriting11.6.2024 12:00:00 CEST | Press release
Evertas, the world’s first crypto insurance company, has named Nick Selby as its new Head of European Underwriting. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240611141887/en/ Nick Selby, Executive Vice President and Head of European Underwriting at Evertas (Photo: Business Wire) Selby, an accomplished information and physical security professional, brings two decades of expertise in public and private sector information security, physical security, and complex incident handling, as well as seven years of experience leading teams securing billions of dollars in cryptoassets. Previously, his roles included VP of the Software Assurance Practice at Trail of Bits, Chief Security Officer at Paxos Trust Company, and Director of Cyber Intelligence and Investigations at the NYPD Intelligence Bureau. “Nick is an extremely valuable addition to our European team,” said Evertas CEO and Co-Founder J. Gdanski. “His public and private
Owlet utvider globalt fotavtrykk med lanseringen av medisinsk-sertifisert Dream Sock™ i Storbritannia og over hele Europa11.6.2024 11:00:00 CEST | Pressemelding
Owlet, Inc. («Owlet» or the «Company») (NYSE:OWLT), pioneren innen smart spedbarnsovervåking, kunngjør i dag den britiske og europeiske lanseringen av Dream Sock. Dette er en smart babymonitor med levende helseavlesninger og varsler for friske spedbarn mellom 0-18 måneder og 2,5-13,6 kg. Dette innovative medisinske utstyret gir foreldre helse og viktig informasjon i sanntid, noe som gir uovertruffen trygghet. Denne pressemeldingen inneholder multimedia. Se hele pressemeldingen her: https://www.businesswire.com/news/home/20240611820341/no/ (Photo: Business Wire) «Vi er svært stolte over å lansere Dream Sock til omsorgspersoner over hele Storbritannia og Europa og gi millioner av foreldre mer trygghet mens babyen sover,» sa Kurt Workman, Owlets administrerende direktør og medgründer. «Dream Sock er nå et globalt produkt som er anerkjent som medisinsk nøyaktig og trygt, etter å ha gjennomgått regulatoriske autorisasjoner og sertifiseringer innenfor flere geografier. I dag er misjonen vår
V-Nova Surpasses 1000 Patent Milestone in Media Technology Innovation11.6.2024 10:00:00 CEST | Press release
V-Nova, a leading provider of data compression solutions, video compression technology, XR technology, AI acceleration and parallel processing for a multitude of industries including media and entertainment, today announced its milestone achievement of 1000 active technology patents. This accomplishment underscores V-Nova’s dedication to research and development and its commitment to protecting its intellectual property globally. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240611724561/en/ V-Nova’s patent portfolio spans more than 50 different jurisdictions. Including over 400 patents in Europe, over 200 in the Americas, over 100 in the United States specifically, and over 200 in Asia. V-Nova forged new directions in data processing to enhance digital experiences, maximize efficiency, reduce costs, and increase sustainability. The company leads the way with key international data compression standards for the video indust
Alipay+ Reveals Top Scorer Trophy Design for UEFA EURO 2024™11.6.2024 09:24:00 CEST | Press release
Alipay+, a suite of cross-border mobile payment and digitalization technology solutions operated by Ant International and an Official Partner of UEFA EURO 2024™, today revealed the trophy that will be awarded to the most prolific marksman at the UEFA EURO 2024™ finale on July 14 in Berlin, Germany. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240610328619/en/ The UEFA Top Scorer Trophy presented by Alipay+ is unveiled for UEFA EURO 2024™ (Photo: Business Wire) Sculpted in the shape of the Chinese character “支” (pronounced zhi, and meaning payment as well as support), the trophy reflects Alipay+’s dedication to supporting consumers to enjoy seamless payment and a broad choice of deals using their preferred payment methods while traveling abroad. The character also resembles the fleeting moment of a barefooted striker poised to shoot, evoking the original beauty and power of football – a game that united people across the wo