eSports in Cinema Live Event Confirmed for All Work All Play July 28 Premiere Broadcast from Cologne, Germany to over 465 European Cinemas
BY Experience, the pioneers of live global cinema events, today announce the live event bonus content for the premiere of the eSports in Cinema series documentary: ALL WORK ALL PLAY: The Pursuit of eSports Glory, which follows the ascent of eSports and showcases some the best pro gamers in the world as they fight for the Intel Extreme Masters championship. Gaming legends Gabriel "HeRoMaRinE" Segat, Antoine "Dayshi" Stievenart, Giacomo "Socke” and Kristoffer "TargA" Marthinsen have signed on to compete in a tournament featuring Blizzard Entertainment’s StarCraft® II: Legacy of the Void™, followed by the documentary. The world’s largest esports company, ESL, will host the event in its Cologne, Germany studios and will broadcast to theaters throughout Europe, thanks to the support of Ymagis Group and DSAT Cinema, on Tuesday, July 28 at 7 PM BST / 8 PM CEST / 9 PM EST. Tickets are on sale now at esportsincinema.com.
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Top professional StarCraft II players and gamers will battle it out in a 2v2, “Archon Mode” match, an all-new game mode coming in StarCraft II: Legacy of the Void that lets two players share control over a single base and units, allowing them to focus on their own areas of the battle and execute more intricate strategies. Currently in beta testing, Legacy of the Void is the standalone final installment to Blizzard’s gritty sci-fi real-time strategy trilogy, StarCraft II.
“Having legendary gamers playing StarCraft II: Legacy of the Void really punctuates the cinema event for fans,” said Julie Borchard-Young, Co-President of BY Experience. “With 'ALL WORK ALL PLAY’, fans across the spectrum of gaming will have a unique opportunity to celebrate in a true, local eSports experience together at their local cinema.”
The live event, hosted by Sean Charles, will feature a Q&A between the global audience and Patrick Creadon, the documentary’s director, Ralf Reichert, CEO ESL, and pro eSports commentators James ‘Kaelaris’ Carol, Leigh "Deman" Smith, and Dennis “TaKe” Gehlen, all of whom will together offer viewers an unmissable peek into the global eSports phenomenon.
About Blizzard Entertainment, Inc .
Best known for blockbuster hits including World of Warcraft ® and the Warcraft ®, StarCraft ®, and Diablo ® franchises, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes nineteen #1 games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.
About BY Experience
BY Experience kicked off the digital revolution of live events to movie theaters and other locations globally with David Bowie’s 2003 Reality album launch and since then, over 23 million tickets have been sold worldwide for cinema events BY Experience has distributed globally. Current credits: Distribution Representative, The Met: Live in HD (Worldwide; since 2006), the U.K.’s National Theatre Live (Ex-UK; since 2009), Bolshoi Ballet (North America; since 2014). Additionally, BY Experience has executive produced and/or distributed several diverse programs for cinema including numerous rock concerts, radio programs, fine art exhibits, and other special content events. BY Experience distributes to over 60 countries, to over 2,000 movie screens. www.byexperience.net .
About ESL
ESL is the world's largest esports company, leading the industry across various games with numerous online and offline competitions. It operates high profile, branded international and national leagues and tournaments such as the Intel® Extreme Masters, ESL One, ESL National Championships, StarCraft® II World Championship Series, as well as grassroots amateur cups, leagues and matchmaking systems. ESL covers a broad field of services in gaming technology, event management, advertising and TV production, fully catering to the needs of the esport’s ecosystem. With offices in Germany, Russia, France, Poland, Spain, China, North America and partners in many other countries, it has a truly global footprint. www.eslgaming.com
About YMAGIS Group
Ymagis Group is a leading company in Europe in the area of advanced digital technology services for the motion picture industry. We provide innovative solutions to movie exhibitors, distributors of films and event cinema, producers, and cinema advertisers.
About DSAT Cinema
With over 3,300 cinemas connected across Europe, DSAT Cinema (a joint-venture between Eutelsat and Ymagis Group) and its partner Smartjog Ymagis Logistics deploy and control a network for cinema content delivery via satellite, DSL, fiber and physical means.
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Contact information
Step 3 for BY Experience
Rick Jennings, 310-428-8575
rick@step-3.com
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