Ghostery’s New In-App Consent Notice Offers Compliance with the EU’s ePrivacy Directive and Brand Building with Consumers

Ghostery, a leader in digital transparency and privacy enhancing technologies, today announced the launch of its new In-App Consent Notice, a first-of-a-kind compliance and trust solution for mobile applications to adhere to the EU’s ePrivacy Directive, widely known as the “cookie law.”

The EU’s ePrivacy Directive applies to not only desktop and mobile websites, but also to mobile applications. This requires companies to provide sufficient notice and obtain valid consent from their users. Until now, however, there has not been a commercially available solution for companies to comply easily and cost-effectively.

Ghostery’s In-App Consent Notice sets a new standard for transparency that goes beyond the EU’s ePrivacy Directive, delivering consumers a new level of transparency and control. Users can now view the trackers that companies are using, and turn them on and off at will.

“With the release of In-App Consent Notice, Ghostery is delivering a solution to an important legal obligation, namely the ePrivacy Directive, helping organisations solve the difficult problem of compliance while also helping companies foster consumer trust through enhanced transparency and openness about application-based tracking,” commented Todd Ruback, Chief Privacy Officer at Ghostery.

Ghostery’s In-App Consent Notice joins the company’s industry-leading portfolio of privacy governance tools that are utilised daily by more than 400 companies globally, reaching more than 150 million web users in 40 languages.

About Ghostery, Inc.

Ghostery empowers consumers and businesses to expose and eliminate digital blind spots in the Marketing Cloud – the collection of digital technologies that power, measure, socialise, and optimise websites and apps. Over 40 million people globally rely on the free Ghostery browser extension to see and control the technologies that follow them online. Businesses rely on Ghostery Marketing Cloud Management to drive ROI by maximising the security, performance, and profitability of their digital assets. Key clients like Equifax, Intercontinental Hotels Group and Procter & Gamble depend on Ghostery to take their digital business from chaos to control.

Ghostery also is the dominant provider of privacy governance services globally, powering compliance for more than $2 billion of advertising and e-commerce transactions annually. Founded in 2009, Ghostery is headquartered in New York City with offices in San Francisco, Salt Lake City and London. The company is backed by Warburg Pincus, LLC, the global private equity fund. Learn more at Ghostery.com and @ghosteryinc.

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GingerMay PR
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Victoria Usher
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victoria@gingermaypr.com