IBC Content Everywhere and NHK Bring 8K Television to the Middle East

Visitors to January's IBC Content Everywhere MENA will be able to feast their eyes on Super Hi-Vision, the latest video technology from Japanese national broadcaster NHK, which features 16-times the resolution of currently available HD TV. The technology is set to be demonstrated in the Middle East for the very first time.

For those who prefer to measure their resolution in cinematic terms, at 8K, or 7680 x 4320 pixels, the format offers double the resolution of 4K theatre releases like The Dark Knight Rises or Skyfall. It also runs at 120 frames per second - twice the frame rate of HD - resulting in a seamless picture with astonishing depth and reality quite unlike anything seen before.

Since 2006, NHK has showcased the technology at the annual IBC show in Amsterdam, where observers have been stunned to note that, from a Super Hi-Vision camera planted high on the rooftops of the city, they were able to make out specks of dust on the spokes of the bikes parked by the canal below.

NHK is now bringing its Super Hi-Vision demonstration to the Middle East as part of IBC Content Everywhere MENA. It will be demonstrating a host of eye-popping footage including live footage it shot at the 2014 World Cup Finals in Brazil, demonstrations of the technology's use in museum or educational spaces, and specially-shot footage designed to wow viewers by taking the technology to its very limits.

IBC has, for 40 years, been a key go to point for all things production and broadcast-related, and is best known for its annual industry gathering in Amsterdam. All year round however, it keeps busy at the forefront of developing technologies. IBC Content Everywhere is the latest strand to the format, embracing the developing spheres of mobile media, cloud technology, apps and social media. IBC Content Everywhere debuted at IBC's Amsterdam show in September 2014.

IBC Content Everywhere MENA marks the first global expansion for the new brand, aimed at the rapidly growing Middle East and North Africa market, and future events are also planned for Latin America and Europe again in 2015.

The Super Hi-Vision Theatre will be at the heart of IBC Content Everywhere MENA, and IBC CEO Michael Crimp comments: “The display of Super Hi-Vision complements today’s connected environment with a vision of the future where massive, high resolution screens will be a part of the media landscape.”

Exhibitors at the inaugural IBC Content Everywhere MENA event range from creative broadcast suppliers like Quantel to IT giants like Cisco; content distribution networks like Akamai to telecom service providers like Etisalat. Conference speakers include senior executives from broadcasters including Discovery Networks, BeIN and Sky News Arabia; and vendors and service providers such as Microsoft, Ericsson and YouTube.

IBC Content Everywhere MENA will be held in the Madinat Jumeirah, Dubai, 20 – 22 January 2015. Further information and registration details can be found at www.ibcce.org/MENA. Registration for the event is free and includes access to the full three day conference and exhibition. An Executive Gold Pass experience is available to purchase at an Early Bird discounted rate where delegates can save $450 on this exclusive pass.

Register for a FREE Exhibition pass today at www.ibcce.org/register

For more information about IBC Content Everywhere MENA please visit www.ibcce.org/MENA

To view the IBC Content Everywhere MENA Conference sessions taking place please visit www.ibcce.org/conference

To view the full IBC Content Everywhere MENA speaker list please visit www.ibcce.org/speakers

Editors notes

Dates for forthcoming events:
IBC Content Everywhere MENA		Dubai		20-22 January 2015
IBC2015		Amsterdam		11-15 September 2015
IBC Content Everywhere Europe		Amsterdam		11-15 September 2015
IBC Content Everywhere LATAM		Sao Paulo		tbc 2015

About IBC Content Everywhere

Powered and created by IBC, the IBC Content Everywhere global series of events has been created in response to demand from IBC visitors and exhibitors to help professionals from the broadcast, telecommunications, online and IT sectors seize the new opportunities being created by the explosive growth in the consumption of TV and video content on IP-connected smartphones, tablets and laptops.

IBC Content Everywhere combines a high quality exhibition with features specifically designed to help visitors quickly and efficiently expand their knowledge and understanding of the latest trends, strategies and developments in online TV and video. With dedicated events in Europe, MENA and LATAM, IBC Content Everywhere covers rich media production, devices, apps, digital marketing, social media, content personalization, big data, cloud services, second screens, investment and much more.

For more information please go to www.ibcCE.org

About IBC

IBC is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. Attracting 52,000+ attendees from more than 170 countries, IBC combines a highly respected and peer-reviewed conference with an exhibition that exhibits more than 1,500 leading suppliers of state of the art electronic media technology and provides unrivalled networking opportunities.

For more information visit www.ibc.org

To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.

Contact information

IBC Content Everywhere Sales Team:
Clare Sturzaker
Project Sales Manager
T +44 (0) 134 2717 459
M +44 (0) 7710 991 595
E csturzaker@ibc.org
or
IBC
Simon Tempest
Account Manager
T +971 (0)5 595 64872
M +971 (0)5 595 64872
E stempest@ibc.org
or
IBC
Lynn Neil
Content Everywhere Sales
M: +44 (0)7802 766 237
E: cesales@ibc.org