LR Health & Beauty Systems GmbH: "KAROLINA by Karolina Kurkova" Inspires with Floral Lightness
In cooperation with the cosmetics specialist LR Health & Beauty Systems, supermodel Karolina Kurkova introduced her second women's fragrance onto the market. The successful launch of her first fragrance "KAROLINA KURKOVA" in 2013 is now followed by the next big hit: "KAROLINA by Karolina Kurkova".
In cooperation with the cosmetics specialist LR Health & Beauty Systems, supermodel Karolina Kurkova introduced her second women's fragrance onto the market: "KAROLINA by Karolina Kurkova". (Photo: Business Wire)
Energizing interplay of flowery fresh notes
The fragrance interprets the versatile personality of the international top model with floral nuances and skilfully runs the flowery gamut in the top, heart and base note. The prelude is composed of pink pepper and fresh green which gradually make way for a combination of rose and violet. The finale is marked by powerful accords of sandal wood and vanilla. The perfume forms a bouquet of light, floral accents and warm, sensual nuances which come together to bring out a seductive contrast. The fragrance is as versatile and fascinating as the woman who inspired this creation. Karolina Kurkova is delighted with the result: ”With its lightness, ’KAROLINA by Karolina Kurkova’ has an energizing effect and at the same time is elegant and confident.” This clearly sets it apart from the first fragrance range, which in its expressive power combines the glamour and fascination of international catwalks and likewise pays tribute to the superstar's Czech homeland.
Perfume bottle design full of joie de vivre and colour
"KAROLINA by Karolina Kurkova" also evokes an appeal for the wearers: "Let your inner light shine", the premium bottle design seems to call out. It is inspired by the trendy ethno chic style which is a modern interpretation of traditional patterns with vivid, bold colours and abstract elements. At the centre of the bottle shines a stylized sun, a strong symbol of multiculturalism representing Karolina Kurkova's many facets: as a model, she embodies a self-confident and unique charisma; as a business woman, she demonstrates power and strength and as a mother, she is full of warmth and gentleness. While the transparency of the bottle conveys the fragrance's lightness, the subtle play of turquoise, pink and gold imparts a pleasing lightness, warm glow and freshness. The highlight is a gold-plated chainlet which swirls around the neck of the bottle.
About Karolina Kurkova
Karolina Kurkova was born in 1984 in the Czech town of Děčín, located about 160 km from Prague. As an internationally acclaimed top model, she appears on the catwalk or in front of the camera presenting the collections of renowned fashion and beauty brands such as Chanel, Helmut Lang, Louis Vuitton, Gucci, Dolce & Gabbana, Versace/Versus, Tommy Hilfiger, Victoria‘s Secret and Jean Paul Gaultier. People magazine voted her one of the world's 50 most beautiful people. Karolina Kurkova has left her mark in Hollywood with a star on the Walk of Fame, was accoladed the "Style Icon" as well as the "Beauty Award" and was the youngest model to ever be awarded the title "Model of the Year" at the VH1/Vogue Fashion Awards. According to Forbes, Kurkova is one of the world's best-paid top models. Karolina and her husband, film producer Archie Drury, currently reside in New York City with their son, Tobin Jack Drury.
KAROLINA by Karolina Kurkova
| Scent: flowery fresh | ||||||
| Character: self-confident and inspiring | ||||||
| Top: fresh green, pink pepper | ||||||
| Heart: rose, violet | ||||||
| Base: vanilla, sandal wood | ||||||
| Eau de Parfum, 50 ml | EUR 29.95 | |||||
| Body Lotion, 200 ml | EUR 19.95 | |||||
| Shower Gel, 200 ml | EUR 16.95 | |||||
| EdP, Body Lotion and Shower Gel as a set | EUR 49.95 |
In Germany, the Eau de Parfum is now available at the LR customer shop at https://shop.LRworld.com.
The other products will be available in January 2015.
LR Health & Beauty Systems GmbH
Under the motto "More quality for your life“, the LR Group with headquarters in Ahlen/Westphalia produces and markets more than 600 health and beauty products in around 30 countries. This includes body care and cosmetic products, perfumes and dietary supplements. In the fragrance segment, the company, which was founded in 1985, cooperates with celebrities such as Bruce Willis and Karolina Kurkova. With more than 1,100 employees and around 300,000 registered sales partners and customers, LR is one of Europe’s leading direct sales enterprises. Since 2014, LR products can be ordered 24/7 from the company's customer online shop. LR's strong market position is based above all on a high-quality product range and an attractive bonus and training plan which is unsurpassed in the industry. In 2009, LR established the LR Global Kids Fund e.V. which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in cooperation with local institutions.
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Contact information
LR Health & Beauty Systems GmbH
Vanessa Lange
PR
Manager
Tel. +49 (0) 2382 7060-107
Fax +49 (0) 2382 7060-179
Email:
v.lange@LRworld.com
or
Almut
Kellermeyer
Head of PR/Public Affairs
Tel. +49 (0) 2382
7060-106
Fax +49 (0) 2382 7060-179
Email: a.kellermeyer@LRworld.com
LRworld.com
facebook.com/LRworld
twitter.com/LRworld
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