VELCRO® Brand Collaborates with Key Players to Introduce PRESS-LOK™ Closure Technology across European Market
Velcro Industries announced the expansion of VELCRO® Brand PRESS-LOK™ adoptions in the European market through additional, dedicated, converter partners in several European countries. The VELCRO® Brand PRESS-LOK™ closure is integrated into a wide variety of consumer product packaging around the globe including pet foods, detergent pods, cheese, protein powder, granola, gardening, coffee, nuts and more.
VELCRO(R) Brand PRESS-LOK(TM) on consumer product packaging. (Photo: Business Wire)
Currently, Velcro Europe works with many pouch converters across Europe to integrate the VELCRO® Brand PRESS-LOK™ closure into a variety of flexible packages for different uses. Strong mutual collaboration exists especially with companies like:
- Bischof + Klein GmbH & Co. KG (Germany)
- SP Group (Spain)
- Goglio s.p.A (Italy)
- Mondi Halle GmbH, plant Steinfeld (Germany)
- Amcor Flexibles Porto (Portugal)
“Today’s consumers are looking for unique and convenient options for their on-the-go lifestyles,” said Lenny Swart, SBU Manager for Packaging & Materials Handling EMEA at Velcro Europe S.A. “We are working closely with our partners to develop simple, smart and consumer-friendly solutions. By implementing VELCRO® Brand PRESS-LOK™ into packaging solutions, we’re able to provide smart benefits to our customers, partners and consumers.”
“Velcro Europe is eager to provide VELCRO® Brand PRESS-LOK™ to new regions around the globe and implement into different applications that will ultimately suit the end-consumer,” said Jurjen Jacobs, Vice President of Global Marketing, Velcro Industries. “The close collaboration with our partners in Europe is a key part and true testament of VELCRO® Brand PRESS-LOK™’s growth and success. Because of Velcro Industries’ dedicated relationships with converters globally, the closure technology is also making headway in other markets including Australia, New Zealand, South Africa and China.”
The VELCRO® Brand PRESS-LOK™ closure system is a proprietary hook-to-hook technology that assists with keeping these applications fresh and secure. The closure is a unique solution in the industry because it offers easy alignment that allows consumers to fasten without precise line-up, securing the package with great burst strength.
About Velcro Industries
Velcro Industries together comprise a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. With more than 50 years of experience, Velcro Industries is proud of their heritage in innovation. Velcro Industries B.V. owns over 400 active patents and numerous trademarks, including the VELCRO® mark which is registered throughout the world. Velcro Industries offer global resources for world-class solutions, with manufacturing locations in Spain, the United States, Canada, Mexico, and China and sales offices around the world. “Like” VELCRO® Brand on Facebook: http://www.facebook.com/velcrobrand for more information.
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Contact information
Velcro Europe, S.A.
Lenny Swart, +34-696704122
SBU Manager
Packaging EMEA
lswart@velcro.com
or
FleishmanHillard
Jessica
Dionne, 617-692-0543
Senior Account Executive
Jessica.Dionne@Fleishman.com
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