Acxiom and Starcom Mediavest Group Cement European Partnership to Deliver Data-Driven Advertising across Europe

Acxiom® (Nasdaq: ACXM), a recognised leader in enterprise data, analytics and software as a service, today announced it has signed a European-wide partnership with Starcom Mediavest Group (SMG), the number one ranked global media network, which will see both organisations working closer together and sharing data assets to be able to deliver increased value to their respective clients, enter new territories and connect digital and physical identifiers.

The deal, which is part of a wider global agreement between the two organisations, will enable SMG to leverage audience data from Acxiom’s specialist data sets, giving it the ability to develop more targeted branding, retention and acquisition strategies. SMG will also use AbiliTec®, Acxiom’s advanced customer recognition technology, to centralise and connect campaigns and data across all the channels and platforms it utilises to deliver results for its advertisers.

The partnership addresses growing requirements from brands to connect the consumer insight and targeting disciplines associated with their established offline CRM programs with the online world of media planning and buying. SMG will use Acxiom Safe Haven™ to on-board brands’ first party data, to create an anonymised single view of the customer which will in turn generate new insights and customer knowledge. The deal will allow SMG to get a head start in creating true one-to-one marketing at scale, execute more targeted campaigns across all channels and devices, and ultimately, transform customer experiences.

Iain Jacob, President of Dynamic Markets, SMG comments: “This partnership puts us at the forefront of delivering data-driven marketing and precision targeting for our clients. As a European first, it enables us to lead the industry in creating true one-to-one marketing at scale.”

Ian James, European Managing Director at Acxiom, says “We are delighted to light-up our global partnership here in Europe. The combined power of Acxiom and SMG in data, technology and social media makes for a formidable partnership that will bring enormous value to our clients’ brands.”

“This partnership is a significant milestone on our journey into data-driven marketing, with the world of Precision and Content Marketing being core to our business and at the heart of everything we do,” says Chris Camacho, Managing Partner at SMG. “A partnership between SMG and Acxiom brings to life our belief that understanding consumers as people sits at the intersection of these two key areas, enhancing our audience identification and targeting capabilities and expanding beyond this into the world of programmatic buying. This will deliver vast benefits and value to SMG’s client base across Europe.”

About Acxiom

Acxiom is an enterprise data, analytics and software-as-a-service Company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.

About Starcom MediaVest Group

Starcom MediaVest Group is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG's three global award winning agency brands: MediaVest, Starcom and Spark. In 2014, SMG was named Media Network of the Year at the Cannes Lions International Festival of Creativity. SMG was also named Festival of Media Global Network of the Year for the second year in a row. Ranked the number one global media network in billings in the world by RECMA, SMG (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital & technology experts. With over 8,000 employees in 130 offices worldwide, SMG partners with the world's leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, and Walmart, among others. SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups.

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