A New Era Begins: Visionaries Unite to Shape the Next 50 Years of Tourism at TOURISE

Get ready to witness history in the making. Over three electrifying days, across two dynamic stages, more than 120 of the world’s most influential visionaries, change-makers, and industry pioneers will converge at the inaugural TOURISE Summit – the boldest global platform designed to unite governments, businesses, investors, and innovators under one roof to reshape the trillion-dollar tourism industry.

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In a world grappling with fragmentation and uncertainty, TOURISE emerges as the ultimate catalyst for transformative collaboration and decisive action. This is not just a summit – it’s a movement. A year-round global platform where bold ideas become real-world solutions, and where the future of tourism is forged.

His Excellency Ahmed Al-Khateeb, Minister of Tourism of Saudi Arabia and Chairman of TOURISE, said, “TOURISE is where the world’s most diverse and powerful voices unite – public and private sector leaders and innovators from across every industry touched by tourism’s economic force. This summit is a launchpad for groundbreaking ideas and bold solutions that will drive our industry forward. With an extraordinary lineup of speakers, we’re set to spark conversations that will inspire action and shape a more inclusive, resilient, and future-ready tourism ecosystem.”

TOURISE 2025 is your front-row seat to the future; a place where public and private sectors, technology, finance, culture, and sustainability collide to rewrite the rules of global tourism for the next half-century.

Meet the speakers:

• HE Yasir Al-Rumayyan, Governor, PIF Saudi Arabia
• Ariane Gorin, CEO, Expedia
• Ambassador Patricia Espinosa, Founder, onepoint5
• Gloria Guevara, Interim CEO, World Travel & Tourism Council
• Shaikha Nasser Al Nowais, Incoming Secretary General of UN Tourism
• Luis Maroto, CEO, Amadeus
• Francis Suarez, Mayor, Miami
• Paul Griffiths, CEO, Dubai Airports
• Lucia Penrod, Co-Founder & Owner, Nikki Beach
• Sébastien Bazin, CEO, Accor
• Eduardo Santander, CEO, European Travel Commission (ETC)
• Harvey Goldsmith CBE, Founder, Nvisible Productions
• Jean-Marie Tritant, CEO, Unibail-Rodamco-Westfield
• Patrick Chalhoub, Executive Chairman, Chalhoub Group
• Sir Ben Elliot, CEO & Co-Founder, Quintessentially & Hawthorn Advisors
• Thomas Woldbye, CEO, Heathrow Airport
• Paolo Barletta, CEO, Arsenale Group
• Greg O'Hara, Founder and a Senior Managing Director, Certares
• Martin Nydegger, CEO, Visit Switzerland
• Steve Hafner, Co-Founder & CEO, Kayak.com
• Abdullah Aldawood, Managing Director, Qiddiya Investment Company
• David Woessner, Co-Founder & Partner, FutureOf
• Fettah Tamince, Founder & Chairman, Rixos Hotels
• Manfredi Lefebvre d’Ovidio, Chair of WTTC, Co-Chairman of Abercrombie & Kent, Chairman of the Heritage Group
• Christie Travers-Smith, Director of EMEA Strategic Partnerships, Google Inc.

For the full list of distinguished speakers, visit TOURISE.com/speakers

Headline Sessions You Can’t Miss:

With an action-packed schedule, including exclusive experiences, the full program is now available on TOURISE.com and in the TOURISE app for guests.

• FIRESIDE CHAT: The Next Chapter Of Tourism
  Two of tourism’s global leaders, Gloria Guevara, Interim CEO WTTC, and Shaikha Nasser Al Nowais, Incoming Secretary General of UN Tourism, will discuss the sector’s influence and the need for collaboration and shared ambition to enable the sector for decades to come.

• PANEL: Digitizing the Expected, Humanizing the Unexpected
  Featuring Luis Maroto (Amadeus), Paul Griffiths (Dubai Airports) and Steve Hafner (Kayak.com). Explore how AI and automation create seamless travel — but it’s empathy and human connection that leave lasting impressions.

• ICON TALK: Stories & Stakes Behind the Curtain
  Harvey Goldsmith CBE (Nvisible Productions) shares five decades of shaping global entertainment and its powerful impact on tourism.

• FIRESIDE CHAT: Betting on the Long Game
  HE Yasir Al-Rumayyan (Governor of PIF) shares insights on placing the right bets, unlocking innovation at scale, and building the foundations of a more resilient, dynamic global economy.

Ready to be part of the rise?

The full program, exclusive experiences, and registration details are now live at www.TOURISE.com and in the TOURISE app for guests. Don’t miss your chance to join the world’s most powerful tourism minds and help shape the next 50 years of tourism.

Seats are limited. Register to attend at TOURISE.com

For media inquiries including interview opportunities with speakers and TOURISE leadership, please contact: MEDIA@TOURISE.com

About TOURISE

TOURISE is the world’s premier platform shaping a new horizon for global tourism.

Under the umbrella of the Saudi Ministry of Tourism, powered by the Saudi Tourism Authority, the inaugural TOURISE Summit will take place November 11–13, 2025, in Riyadh, Saudi Arabia. The event will convene visionaries from government, business, investment, tourism, and technology to drive transformative deals and deliver high-impact initiatives that redefine the future of the global tourism industry.

TOURISE ensures worldwide participation while offering access to decision-makers shaping the industry’s evolution. Following the Summit, TOURISE will continue as a year-round platform where bold ideas turn into real-world solutions.

This is where the next 50 years of tourism are shaped. Together, we are unstoppable.

For more information visit www.tourise.com

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