HILI rebrands to Aparta: Expands first-of-its-kind co-ownership platform in Europe

– We have launched a new identity and brand that better reflects who we are and the future we are building. Aparta reflects our core idea, investing in a part of your home as a long-term, professional co-owner. It also reflects that apartments are central in our co-ownership concept — and it travels well across languages and cultures, says Eilin Schjetne, founder and CEO of Aparta (formerly HILI).

Building the infrastructure for modern homeownership

Aparta is introducing a new way to invest in and co-own homes in Europe. Through a flexible co-ownership model, the company enables homeowners to unlock equity from their homes, without moving or taking on more debt. The homeowner retains full use and control of the property, while Aparta becomes a long-term partner through a shared ownership structure.

Aparta is an infrastructure company for home investment partnerships, building the systems, relationships, and legal frameworks to support alternative models of ownership at scale.

– We are building the new infrastructure for home investment in Europe. The new brand supports our ambition: to make co-ownership a mainstream, trusted, and accessible option for homeowners and investors alike, says Schjetne.

New brand, same mission

Aparta serves both institutional investors and private homeowners through a scalable platform designed for all types of residential co-ownership. For homeowners, Aparta offers a flexible way to unlock equity from their properties. For investors, it provides a unique way to access the residential real estate market.

– Our model combines real estate knowledge with a platform built for scale, tailored to each market we go in to, backed by strong partners, and designed to grow with demand, says Trond Eriksen, CCO and Investor Relations in Aparta.

The global website aparta.com is already live, allowing both homeowners and investors to explore the opportunities of Aparta’s residential co-ownership platform.

Powered by partnerships

A cornerstone of Aparta’s growth strategy is collaboration. The company recently partnered with Stefnir, Iceland’s largest asset manager to launch Iceland’s first residential co-ownership fund, based on Aparta’s co-ownership platform. Similar agreements are under discussion with other leading financial institutions within the Nordics and in Europe.