Business Wire

BYD Launches Its First Pickup Truck BYD SHARK in Mexico

Share

On May 14, BYD launches its first pickup truck, BYD SHARK, in Mexico. Positioned as a new energy intelligent luxury pickup, BYD SHARK features the DMO Super Hybrid Off-road Platform, representing the latest addition to BYD's product portfolio. This model, developed for the global market, marks BYD's first global product launch outside of China, promising to redefine the global plug-in hybrid pickup market with advanced technology and diverse user-centric features.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240515345632/en/

To view this piece of content from mms.businesswire.com, please give your consent at the top of this page.

(Photo: Business Wire)

The product launch, themed Hybrid Power, Wild Spirit, showcased an immersive display of innovative intelligent experiences and all-terrain extreme off-road scenarios, transforming into a 'technological theme park' brimming with exploratory fun and interactions. With over 1000 guests in attendance, the event witnessed the debut of BYD SHARK.

Stella Li, Executive Vice President of BYD and CEO of BYD Americas, stated, "As a global leader in new energy technology, BYD remains committed to crafting innovative solutions for users worldwide. With the introduction of our inaugural new energy pickup, BYD SHARK, we're poised to redefine the conventional fuel pickup landscape through advanced technology, providing users with a lifestyle characterized by boundless opportunities. BYD is now ushering in the era of the global new energy pickup."

Harness the Power of Design to Create Personalized and Functional Pickup Trucks
As a mid-to-large size pickup, BYD SHARK boasts a wheelbase of 3,260 millimeters, with a wheelbase ratio of 59.7%, ensuring a spacious and opulent riding experience. Guided by BYD Design Director, Wolfgang Egger, the vehicle's design draws inspiration from sharks, seamlessly blending futuristic technology with raw power. The vehicle features full-length LED lights at the front, reminiscent of a shark’s open mouth, exuding a fierce and captivating presence. Its side proportions, marked by fluid body lines, mirror the graceful movement of a shark through deep waters. At the rear, a through-type tail light, inspired by a shark’s tail fin, elegantly underscores the fusion of natural and technological aesthetics.

The interior design is created by Michele Jauch-Paganetti, BYD Interior Design Director, drawing inspiration from spaceship consoles. Boasting a 10.25-inch LCD instrument panel and a 12.8-inch adaptive rotating screen, BYD SHARK's cabin sets a new standard for functionality and modern ambiance. Moreover, the rear row seats, featuring a 27-degree recline angle, revolutionize the conventional design of pickup rear tows, delivering a blend of comfort and luxury technology within its intelligent cockpit.

Utilize New Energy Tech to Enhance the Versatility and Reliability of Pickup Trucks
The DMO Super Hybrid Off-road Platform, a core technology of BYD SHARK, stands as a revolutionary innovation, seamlessly combining rugged off-road capability and safety features with the comfort of an SUV, all while maintaining impressive energy efficiency. This technology innovatively integrates a non-load-bearing frame designed for hybrids, the world’s first longitudinal EHS drive assembly, Cell to Chassis (CTC) technology, rear-wheel drive assembly designed for pickup trucks, and double-wishbone independent suspension at the front and rear end, perfectly balancing performance and comfort.

In terms of power, BYD SHARK, with its dedicated rear-drive powertrain, EHS electric hybrid system, and a 1.5T high-power engine, reaches a peak power of over 430 horsepower, equivalent to a 4.0L V8 engine. Its acceleration from 0 to 100 kilometers is in only 5.7 seconds, far surpassing other models in its pickup category.

Moreover, harnessing the prowess of intelligent electric AWD, BYD SHARK can precisely adjust the torque distribution between its front and rear wheels in milliseconds, aligning with the optimal adhesion coefficient across diverse road surfaces. The robust power combined with precise electronic control marks a paradigm shift from conventional fuel-based AWD systems, delivering a heightened level of reliability and ease to pickup users seeking off-road adventure.

Also, the DMO technology aids pickups in transcending the conundrum of elevated energy consumption and environmental pollution. Compared to other fuel-powered pickups in its class, the BYD SHARK achieves a 40% reduction in fuel consumption, even when operating at low battery levels, reshaping the perception of pickups as high-energy consumption vehicles.

Additionally, as a plug-in hybrid model, BYD SHARK, boasting dual fuel and electric power modes, attains remarkable endurance. Garnering a comprehensive cruising range of 840 km under the NEDC conditions, alongside a pure EV endurance of 100 km, it effortlessly accommodates urban commuting and interstate travel.

Beyond its exceptional performance and driving experience, BYD SHARK prioritizes supreme safety. Integrating the ultra-high safety Blade Battery and a high-strength steel frame through CTC technology, it ensures robust protection. The Blade Battery functions both as an energy unit and a structural component, fortifying both battery and vehicle safety with multi-layered defense. Moreover, a 22% increase in body torsional rigidity significantly enhances handling and stability, bolstering reliability on challenging off-road terrain.

BYD SHARK boasts a front and rear double-wishbone independent suspension system, balancing driving agility and passenger comfort to provide an unmatched driving and riding experience. Built upon the DM super hybrid technology architecture, the motor-driven mode encompasses over 80% of the comprehensive working conditions, allowing a serene and smooth journey.

Furthermore, BYD SHARK offers enhanced expandability and more extensive modification opportunities for every user’s individual needs. With the VTOL (vehicle-to-load) function, the vehicle transitions into a "mobile power station", catering to a myriad of outdoor power demands and scenarios, thus amplifying convenience and enjoyment for pickup enthusiasts.

Leverage Smart Tech to Improve the Sophistication and Convenience of Pickup Trucks
Led by intelligent technology, BYD SHARK's intelligent cockpit can integrate with a vast and diverse ecosystem. Empowered with voice control capabilities, users can effortlessly manage driving modes, adjust air conditioning settings, control music playback, and execute other intelligent operations through simple voice commands, greatly enhancing driving convenience and comfort.

With BYD Cloud Service, users can remotely manage their vehicles via mobile devices, easily enabling personalized settings such as pre-activating the air conditioning and adjusting seat ventilation and heating. Moreover, BYD SHARK introduces NFC digital key technology, allowing users to access the vehicle without a physical key, using only a smartphone or other intelligent devices, thereby enhancing the intelligent new energy vehicle experience.

The application of the head-up display feature guarantees that drivers have constant access to crucial driving information, thus notably enhancing driving safety. Furthermore, the vehicle incorporates a 540-degree ultra-wide-angle panoramic view camera, enabling the driver to observe the surroundings and underside of the vehicle, simplifying path selection during off-roading.

Ushering in the Global New Energy Pickup Era with BYD SHARK
Leveraging over two decades of profound expertise in the realm of new energy automobiles, the new energy intelligent luxury pickup BYD SHARK emerges as a beacon of sustainability and technology, setting new standards in the new energy pickup sector. In the upcoming future, BYD SHARK will land in more countries and regions, delivering a revolutionary driving encounter to global users.

BYD has consistently embraced a development philosophy rooted in the "technology-based, innovation-oriented" principle. Guided by its globalization strategy, BYD is accelerating the popularization of new energy automobiles across numerous countries. Currently, its new energy vehicle footprint now covers over 80 countries and regions, including Japan, Germany, Australia, Brazil, and the United Arab Emirates, making great achievements in various markets and leading the wave of technological innovations in the global automobile industry.

About BYD
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 80 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world.

About BYD Auto
Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, and electronic controllers. It has witnessed in recent years significant technological advancements, including the Blade Battery, DM-i Super Hybrid Technology, e Platform 3.0, CTB Technology, e⁴ Platform, BYD DiSus Intelligent Body Control System, and DMO super hybrid system. The company is the world's first carmaker to stop the production of fossil-fueled vehicles on the EV shift and has remained top of new energy passenger vehicle sales in China for 10 years in a row.

For more information | BYD | www.byd.com

To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.

Contact information

Asia-Pacific: Liya Huang
pr@byd.com +86-755-8988-8888-69666

Europe: Penny Peng
PressEU@byd.com +31-102070888

North America: Frank Girardot
frank.girardot@byd.com +1 213 245 6503

Latin America: José Miranda
jose.miranda@byd.com +56 9 96443906

Brazil: Pablo Toledo
pablo.toledo@byd.com +19 3514 2554

Middle East and Africa: Nikki Li
meapr1@byd.com +86-755-8988-8888-62319

About Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Unveiling the HPC Future with xFusion at ISC 202418.5.2024 05:37:00 CEST | Press release

xFusion Digital Technologies Co., Ltd. (xFusion) dazzled attendees with its top-of-the-range computing products and solutions at the prestigious ISC High Performance 2024 event, hosted at the Congress Center Hamburg in Germany from May 13th to 15th. During the event, xFusion and fellow participants delved into the realms of AI and high performance computing (HPC) to explore their innovative applications and developmental trends, marking a significant convergence of minds and technologies. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240516487957/en/ (Photo: xFusion) Tab Tang , President of the Computing and Expansion at xFusion, delivered a keynote titled "Reinvent HPC in the Era of AI" during the Vendor Roadmap session on the 15th. He illuminated the pivotal role of smart computing in propelling industrial progress, highlighting the cooling challenges arising from high power and computing density, along with sustainabilit

Yard Force Introduces New 20V Cordless Lawn Mower: A Powerful, Efficient and Versatile Solution for Easy Lawn Care17.5.2024 17:19:00 CEST | Press release

Yard Force, a leading manufacturer of high-quality garden tools, is pleased to announce the launch of its latest product innovation, the Yard Force 20V Cordless Lawn Mower. Engineered for modern homeowners, this cutting-edge mower delivers power, efficiency and versatility for easy lawn care. Meet the new model: the LM C37B. The Yard Force LM C37B stands out with its 37 cm cutting width, for effortlessly tackling larger lawns. Capable of mowing up to 450 square metres, it's perfect for medium to large gardens, allowing homeowners to maintain a well-tended garden with minimal effort. Powered by a state-of-the-art brushless motor, the advanced technology of the LM C37B ensures exceptional performance and greater longevity, making it a dependable and durable addition to your garden tools. One of the standout features of the Yard Force LM C37B is its powerful 20V 2.5Ah dual battery system. This guarantees ample power to finish the job, regardless of lawn size. The package also includes a 2

Wipro Appoints Sanjeev Jain as Chief Operating Officer17.5.2024 14:52:00 CEST | Press release

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology services and consulting company, today announced the appointment of Sanjeev Jain as the Chief Operating Officer effective immediately. Sanjeev succeeds Amit Choudhary, who is stepping down to pursue opportunities outside the organization. Sanjeev will report to Srinivas Pallia and will continue to be a member of Wipro’s Executive Committee. Sanjeev joined Wipro in 2023 as the Global Head of Business Operations. He brings over 30 years of experience in leading large, diverse teams, scaling up global operations, and deploying Lean Six Sigma and design thinking principles to drive operational excellence and business transformation. Over the past year, Sanjeev has been leading Wipro’s talent supply chain, including Wipro’s gig work platform, TopGear, as well as talent skilling, global mobility, talent acquisition, and business resilience functions. He has played a key leadership role in the development and deployment

Verdantis Appoints Kumar Gaurav Gupta as Chief Executive Officer17.5.2024 13:00:00 CEST | Press release

Verdantis, a pioneering leader in AI-powered data solutions, proudly announces the appointment of Kumar Gaurav Gupta as its new Chief Executive Officer (CEO). Taking on the role of CEO he shoulders the responsibility of propelling growth, with a sharp focus on ensuring global customer success. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240517777111/en/ Kumar Gaurav Gupta (CEO- Verdantis) (Photo: Business Wire) Excited about his new role, Kumar stated, "It's a great honor to lead this data platform & services company at such an exciting time. Given the growing importance of data and the emergence of Artificial Intelligence, I am confident Verdantis is poised to empower our customers in making data-driven ROI decisions. I am grateful to the Verdantis team for their trust and consideration." Before Verdantis, he held various roles including VP & Country Manager for the Indian subcontinent at SAP Concur and served as a busin

REPLY: MLFRAME REPLY Integrates a New Approach to Analysis and Modelling of Knowledge Bases to Create and Specialise Conversational Models17.5.2024 09:39:00 CEST | Press release

During the annual Reply Xchange event, dedicated to innovation and new technologies, Reply introduced the latest release of MLFRAME Reply, a generative artificial intelligence framework for managing heterogeneous knowledge bases. The new version incorporates a novel approach to analysing and modelling the knowledge bases used to create and specialise generative AI-based conversational models. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240517546613/en/ MLFRAME Reply Integrates a New Approach to Analysis and Modelling of Knowledge Bases to Create and Specialise Conversational Models (Photo: Reply) This innovative knowledge management approach allows the development of more advanced conversational models, capable of sustaining intricate conversations and recognising relationships between similar concepts in the knowledge base, without the need for specific training on these connections. Furthermore, applying MLFRAME Reply t

HiddenA line styled icon from Orion Icon Library.Eye