Centr Enters Competitive Fitness Space as Official Equipment Provider of HYROX
Centr, a health and wellness ecosystem founded by Chris Hemsworth, today announced an all-new partnership with HYROX, the World Series of Fitness Racing, as its new Official Equipment Provider for all races. The partnership marks Centr’s initial entry into the competitive sports space.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231023422267/en/
Beginning in 2024, HYROX races will feature newly designed, custom Centr competition equipment. The new performance line will feature battle ropes, power sleds, one-of-a-kind interlocking bumper weight plates with edge markings to indicate the weight being lifted, pushed, and pulled; 8-edged modified competition kettlebells for optimum grip support, aerodynamics, and weight distribution, as well as sandbags, wall balls and targets, racks and rigs.
“As a brand that is focused on making holistic wellness and fitness as accessible to as many as possible, the partnership with HYROX perfectly aligns with our ethos,” said Andrew Sugerman, CEO of Centr. “HYROX has created a highly regarded competitive fitness platform that is globally accessible, and we’re excited to work with them to bring our innovative approach to product design and premium digital content to their competitions and community.”
The Centr-HYROX competition products are designed with multiple environments in mind. In addition to HYROX competitions, the Centr equipment will be available to affiliate gyms, studios, and home gyms, allowing HYROX competitors the ability to train with the same equipment they will use on race day.
“We designed a competition format that would provide for the healthiest and most complete test of fitness that was accessible to the widest possible population of participants through the rigorous application of Sports Science Principles," said Christian Toetzke, Founder of HYROX. ”This process created a unique need for a range of ultra high quality, varied equipment that we needed to trust to provide a consistent experience for our community across training and competition. Centr has provided that product whilst instinctively understanding the soul of our sport.”
In line with the company’s mission of pairing physical tools with digital resources, Centr will also make its award-winning digital content available to HYROX competitors and develop a custom training program to support race day preparation. Centr’s digital coaching will also help motivate and support ongoing fitness, performance, and well-being beyond race day.
“Similar to Centr’s approach with our current members, we want to provide HYROX competitors with the same tools and resources to power their routines,” added Sugerman. “At Centr, we strive to inspire everyone to be the healthiest and happiest version of themselves with the balance of movement, meals and mind. Through our partnership with HYROX, we are also underscoring the importance of motivation to serve as a catalyst across Centr’s brand pillars and hope that this partnership gives them the tools, support, and community to realize their limitless potential.”
The new Centr equipment will make its debut at HYROX competitions in early 2024. For more information on the Centr x HYROX performance line and to get a preview of commercial equipment that will be made available for purchase, please visit https://join.centr.com/hyrox/.
About Centr
Centr is a leading fitness and wellness platform founded by Chris Hemsworth with a mission to empower people to live well by energizing their every day. Inspired by Chris Hemsworth’s team of experts, Centr offers personalized training and tips spanning movement, meals, and mind to fuel members’ daily healthy habits. To further help members achieve their health and fitness goals, Centr is expanding its platform to add transformational in-home fitness equipment and accessories, available at select retailers worldwide. To learn more, visit www.Centr.com.
About HYROX
HYROX is the Global Sport of Fitness Racing, inspiring people worldwide to engage in the healthiest form of training and competition on earth. HYROX connects the world’s training communities with a sport, a training methodology and a lifestyle that is accessible to all and conveys the transformative benefits of training and competition to a globally connected audience.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20231023422267/en/
Contact information
PRESS CONTACTS:
Centr
Will McClaran
Jack Taylor PR
centr@jacktaylorpr.com
HYROX
Keith Barlow
Fittest PR
hyrox@fittestpr.com
About Business Wire
Business Wire(c) 2018 Business Wire, Inc., All rights reserved.
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
H.I.G. Capital Announces the Sale of DGS S.p.A.11.6.2024 12:00:00 CEST | Press release
H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with $62 billion of capital under management, is pleased to announce that an affiliate has signed a definitive agreement to sell its portfolio company, DGS S.p.A. (“DGS” or the “Group”), a leading firm in the Italian Information Technology market, to DGS Co-Founders and management team in partnership with ICG, a global alternative asset manager. Since its inception in 1997, DGShas supported blue-chip customers in the design, integration, and maintenance of complex IT systems, with a specialization in digital transformation and cybersecurity services. The Group currently has over 1,900 employees, revenues of approximately €300 million, and maintains a group of highly loyal clientele. During H.I.G.’s ownership, DGS has tripled in size and consolidated its position as a leading Italian firm in cybersecurity services and digital transformation. DGS offers its clients sophisticated and proprietary digital transformation
Evertas Names Nick Selby Head of European Underwriting11.6.2024 12:00:00 CEST | Press release
Evertas, the world’s first crypto insurance company, has named Nick Selby as its new Head of European Underwriting. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240611141887/en/ Nick Selby, Executive Vice President and Head of European Underwriting at Evertas (Photo: Business Wire) Selby, an accomplished information and physical security professional, brings two decades of expertise in public and private sector information security, physical security, and complex incident handling, as well as seven years of experience leading teams securing billions of dollars in cryptoassets. Previously, his roles included VP of the Software Assurance Practice at Trail of Bits, Chief Security Officer at Paxos Trust Company, and Director of Cyber Intelligence and Investigations at the NYPD Intelligence Bureau. “Nick is an extremely valuable addition to our European team,” said Evertas CEO and Co-Founder J. Gdanski. “His public and private
Owlet utvider globalt fotavtrykk med lanseringen av medisinsk-sertifisert Dream Sock™ i Storbritannia og over hele Europa11.6.2024 11:00:00 CEST | Pressemelding
Owlet, Inc. («Owlet» or the «Company») (NYSE:OWLT), pioneren innen smart spedbarnsovervåking, kunngjør i dag den britiske og europeiske lanseringen av Dream Sock. Dette er en smart babymonitor med levende helseavlesninger og varsler for friske spedbarn mellom 0-18 måneder og 2,5-13,6 kg. Dette innovative medisinske utstyret gir foreldre helse og viktig informasjon i sanntid, noe som gir uovertruffen trygghet. Denne pressemeldingen inneholder multimedia. Se hele pressemeldingen her: https://www.businesswire.com/news/home/20240611820341/no/ (Photo: Business Wire) «Vi er svært stolte over å lansere Dream Sock til omsorgspersoner over hele Storbritannia og Europa og gi millioner av foreldre mer trygghet mens babyen sover,» sa Kurt Workman, Owlets administrerende direktør og medgründer. «Dream Sock er nå et globalt produkt som er anerkjent som medisinsk nøyaktig og trygt, etter å ha gjennomgått regulatoriske autorisasjoner og sertifiseringer innenfor flere geografier. I dag er misjonen vår
V-Nova Surpasses 1000 Patent Milestone in Media Technology Innovation11.6.2024 10:00:00 CEST | Press release
V-Nova, a leading provider of data compression solutions, video compression technology, XR technology, AI acceleration and parallel processing for a multitude of industries including media and entertainment, today announced its milestone achievement of 1000 active technology patents. This accomplishment underscores V-Nova’s dedication to research and development and its commitment to protecting its intellectual property globally. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240611724561/en/ V-Nova’s patent portfolio spans more than 50 different jurisdictions. Including over 400 patents in Europe, over 200 in the Americas, over 100 in the United States specifically, and over 200 in Asia. V-Nova forged new directions in data processing to enhance digital experiences, maximize efficiency, reduce costs, and increase sustainability. The company leads the way with key international data compression standards for the video indust
Alipay+ Reveals Top Scorer Trophy Design for UEFA EURO 2024™11.6.2024 09:24:00 CEST | Press release
Alipay+, a suite of cross-border mobile payment and digitalization technology solutions operated by Ant International and an Official Partner of UEFA EURO 2024™, today revealed the trophy that will be awarded to the most prolific marksman at the UEFA EURO 2024™ finale on July 14 in Berlin, Germany. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240610328619/en/ The UEFA Top Scorer Trophy presented by Alipay+ is unveiled for UEFA EURO 2024™ (Photo: Business Wire) Sculpted in the shape of the Chinese character “支” (pronounced zhi, and meaning payment as well as support), the trophy reflects Alipay+’s dedication to supporting consumers to enjoy seamless payment and a broad choice of deals using their preferred payment methods while traveling abroad. The character also resembles the fleeting moment of a barefooted striker poised to shoot, evoking the original beauty and power of football – a game that united people across the wo