Business Wire

Elegant Hotel Collection Launches

Share

Elegant Hotel Collection has entered the luxury soft brand market, launching with 25 luxury hotels, targeting 50 properties globally by summer 2024.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231017654803/en/

To view this piece of content from mms.businesswire.com, please give your consent at the top of this page.

Catt McLeod Vice President Brand Development Elegant Hotel Collection (Photo: Business Wire)

The independently-owned flag will expand on a curated, invitation-only basis, creating a luxury community where individual hotels receive tailored service.

Elegant identified a gap in the luxury market and is designed to reflect a renewed perspective on high-end travel. All Elegant properties have been selected to embody the five elements of the Elegant brand – Hospitality, Authenticity, Inclusivity, Innovation, and Sustainability – echoing the demands of today’s luxury travellers.

Elegant will take a dynamic approach to luxury distribution combining bespoke personalised service and global consumer and trade marketing. The group will operate on a commercial model biased toward results rather than high fixed fees to ensure a quantifiable return.

As part of an elite community of hoteliers, Elegant member hotels will have access to an array of benefits that equip them to thrive in the global competitive landscape utilising the latest technology to adapt to target demographic buying behaviour.

Catt McLeod, Vice President Brand Development, Elegant Hotel Collection said: “We are thrilled to be launching the Elegant Hotel Collection and raising the profile of these exceptional hotels.

“Elegant Hotel Collection offers a compelling alternative to traditional legacy brands, delivering a fresh, dynamic and comprehensive approach to luxury representation. The Elegant Hotel Collection is underpinned by a full suite of global partnerships and marketing solutions along with best-in-class technology.”

Founding members of Elegant Hotel Collection include some of the most highly awarded and regarded properties, featuring: Home House, London; Rosselli AX Privilege, Malta; the Exclusive Collection (Pennyhill Park, South Lodge, Lainston House, The Manor House, Royal Berkshire and Fanhams Hall), Sunborn Hotel Gibraltar; Paresa Resort Phuket, Thailand; La Sultana Oualidia, Morocco; Cresta Palace Hotel, St Moritz; and Stapleford Park

Stephanie Hall, Group Director of Sales & Marketing at Exclusive Collection, said: “We are thrilled to be a part of this community at a time when consumers are looking for brands that align not only with their values but in their quest to find new and memorable experiences that can be uniquely delivered from great boutique hotels and brands.”

McLeod continued: “Many independent luxury properties have been questioning the return on investment from their current representation and have been left behind in the race to find meaningful routes to market. We will enable them to find their own voice and thrive, providing personalised support, global distribution, and critically both incremental growth with a positive financial return. The key to this is enhancing the unique identities and awareness of these wonderful hotels.

“The leadership team at Elegant Hotel Collection brings with it decades of experience in the hotel sector. We pride ourselves on offering creative revenue generating initiatives alongside a programme of marketing, distribution and sales which will ensure that sales channels are optimised and driving measurable returns.”

Elegant has selected HotelREZ Hotels & Resorts to manage its member distribution. McLeod said: “HotelREZ is the obvious choice for Elegant, allowing us to leverage its global strength while we focus on developing within the soft brand market, the partnership brings together the best of all worlds.”

Mark Lewis, CEO & Founder, HotelREZ Hotels & Resorts stated: “In the digital age, technology is a driving force behind the commercial success of any hotel – when used properly. Elegant Hotel Collection has rightly selected a global leader in distribution to support its growth.

“Elegant’s luxury properties will capitalise on best-in-class distribution, worldwide partnerships, market leading personalised support, benefiting from a diversified distribution landscape. Our innovative solutions are designed to optimise Elegant Hotel Collection’s global reach and ensure that its handpicked, curated portfolio of unique world class hotels remain both competitive and profitable in an ever-evolving landscape. A model which focuses on performance, not high fixed costs is a refreshing change within the soft brand sector.”

Elegant Hotel Collection will deliver a comprehensive brand marketing and channel distribution strategy including Booking Engine, a full suite of Web Services, GDS, OTA; multi-media and content management; RFPs; commission processing; along with a tailored account management plan detailing sales activities and marketing initiatives including social media and worldwide travel trade and consumer brand marketing through global agency representation and partnerships – of course with a fresh take on how technology can be leveraged to also drive direct business of the right customer set.

ENDS

Notes to editors:

Elegant Hotel Collection

Elegant Hotel Collection is a full-service luxury soft brand committed to delivering best in class distribution operations, technology and sales and marketing services to a curated global network of unique and inspiring hotels. The independent flag is committed to sustainable, curated, invitation-based expansion centered around its four fundamental pillars - authenticity, inclusivity, innovation and sustainability. The Elegant Hotel Collection is represented worldwide under the HO GDS chain code powered by HotelREZ.

www.eleganthotelcollection.com

www.eleganthotelcollection.org (Hoteliers)

To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.

Contact information

Email: press@eleganthotelcollection.com
Membership Enquiries: info@eleganthotelcollection.com

About Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

BlueConic Named the Only Challenger in Inaugural 2024 Gartner® Magic Quadrant™ for Customer Data Platforms21.2.2024 18:33:00 CET | Press release

Market-leading customer data platform (CDP) BlueConic today announced that it has been recognized as the only Challenger in the inaugural Magic Quadrant for Customer Data Platforms. We believe this industry recognition marks a major milestone for CDPs and the maturity of the space on a global scale. BlueConic differentiates from other vendors for its: Privacy-by-design philosophy: Maintaining responsible data practices is essential for garnering consumer trust, but maintaining compliance with a patchwork of regulations is only getting more difficult. That’s why BlueConic has been built with privacy at the forefront. The platform has been purposely designed to collect first-party data in ways that ensures it is unified, actionable, and privacy-compliant. Collecting and using data within the framework of privacy regulations like GDPR and CCPA enables companies to build trust and deliver valuable customer experiences, while mitigating their consumer data risk at the same time. Easy-to-use

Bynder named a “Leader” in Digital Asset Management by independent research firm21.2.2024 17:58:00 CET | Press release

Bynder, the global, enterprise digital asset management (DAM) platform, has been named a “Leader” in The Forrester Wave™: Digital Asset Management Systems, Q1 2024 report by Forrester Research, Inc. Bynder received a top score in the revenue category, with the report stating that “Bynder invests to play a transformative role in the digital-first economy.” In the past two years since the last report was launched, Bynder has surpassed $130m in ARR, announced a majority investment from Thomas H. Lee Partners, made two acquisitions, developed its enterprise partner ecosystem, launched more than 45 out of the box integrations and expanded its suite of product offerings to include AI capabilities and other new innovations that are redefining DAM. According to a quote from a customer reference in the report “the AI search and smart filter system in Bynder simplifies the process of finding the exact assets you’re looking for.” These recent AI innovations have highlighted the company’s market l

Parse Biosciences Launches Evercode Whole Transcriptome Version 3, Boosting Usability and Performance21.2.2024 17:00:00 CET | Press release

Parse Biosciences, a leading provider of accessible and scalable single cell sequencing solutions, today announced a significant update to the company’s flagship Evercode™ Whole Transcriptome products. Available to ship in mid-March, Evercode Whole Transcriptome version 3 kits offer researchers a more streamlined workflow, more flexible and higher throughput fixation, and optimized reagents for improved sensitivity in gene detection. With the new version, customers will enjoy a more streamlined and flexible workflow, helping them move from samples to results more quickly. These enhancements are delivered while significantly improving upon the previous version’s sensitivity and library complexity, giving researchers higher biological resolution and insight into their samples. Parse customers already rely on the utility of Evercode fixation, which enables them to fix cells or nuclei when they become available, store them for up to six months, and then sequence them when ready. Fixation i

Tigo Energy Expands Comprehensive Residential Energy Solution for Italy with GO EV Charger21.2.2024 15:00:00 CET | Press release

Tigo Energy, Inc. (NASDAQ: TYGO), a leading provider of intelligent solar and energy software solutions, today announced the launch of the GO EV Charger for the Italian market. A smart residential electric vehicle (EV) charging station, GO EV Charger offers solar installers a way to add e-mobility that seamlessly integrates with the Tigo EI (Energy Intelligence) Residential Solar Solution, which includes inverter, battery system, TS4 MLPE devices, and everything else required for fast, flexible, and dependable solar installations. The Tigo EI Residential Solar Solution will be on display from February 28th to March 1st at KEY - The Energy Transition Expo in Rimini, Italy. Previously released for the German market, the GO EV Charger features seamless integration with the Tigo EI Residential solar-plus-storage solution. The GO EV Charger is available in single- or three-phase variants, up to 22 kW, and delivers high flexibility with multiple charging modes, current limits, and scheduling

Talkdesk Hires Software Veteran Albert Caravelli to Lead, Grow Strategic Alliances and Partners21.2.2024 15:00:00 CET | Press release

Talkdesk®, Inc., a global AI-powered contact center leader for enterprises of all sizes, today announced that Albert (Al) Caravelli, an accomplished executive experienced in transforming sales and alliances organizations at some of the world’s leading software companies, has joined the company as senior vice president of Alliances and Partners. In this role, Caravelli is responsible for expanding and nurturing Talkdesk’s growing ecosystem of strategic technology alliance partners, global system integrators, and global service providers. Caravelli comes to Talkdesk following nearly nine years at cloud security company Zscaler, where he most recently served as global vice president of strategic alliances and advisory firms, responsible for leading Zscaler’s go-to-market strategy and execution. During this time, he was instrumental in the formation of strategic alliances with multiple companies, including Accenture, Capgemini, Deloitte, HCL, Infosys, AT&T, BT, Cognizant, Deutsche Telekom,

HiddenA line styled icon from Orion Icon Library.Eye