LiveRamp and Yahoo Partner to Scale Addressability Across the Ad Ecosystem
LiveRamp (NYSE: RAMP), the leading data collaboration platform, and Yahoo today announced an expanded partnership to scale addressability and enhance reach and interoperability within the advertising ecosystem. With this partnership, publishers using LiveRamp’s Authenticated Traffic Solution (ATS) will now be able to take advantage of cookieless identity solution, Yahoo ConnectID, and unlock additional addressable demand.
Further, brands that leverage the Yahoo DSP can achieve greater reach through Yahoo ConnectID, which benefits from RampID and the expanded scale of LiveRamp’s Authenticated Traffic Solution.
Yahoo ConnectID is powered by direct consumer relationships of nearly 200M authenticated users in the U.S., enabling omnichannel addressable inventory across all of the Yahoo owned-and-operated properties and thousands of other publisher domains. RampID and LiveRamp’s Authenticated Traffic Solution power LiveRamp’s person-based approach to identity, enabling authenticated addressability across browsers, mobile devices, and CTV, at scale across hundreds of destinations. Clients will be able to develop deeper customer relationships, create value throughout the customer journey, and maintain control of data.
Publishers who have adopted LiveRamp’s Authenticated Traffic Solution will be able to integrate with Yahoo ConnectID with minimal effort and better monetize their addressable supply. More than 450 brands already work with LiveRamp to use their first-party data to personalize consumer experiences.
Publishers and marketers can benefit from this partnership without any additional configuration or resources for authenticated audiences at scale, delivering customized experiences everywhere it matters. Publishers should expect to see increased monetization on their authenticated inventory via Authenticated Traffic Solution as Yahoo ConnectID will now be available as an identifier. Further, marketers looking for post-signal loss solutions will have increased reach of authenticated users across publishers that have adopted RampID and/or Yahoo ConnectID via the Yahoo DSP.
“We strongly believe in authenticated addressability, and this partnership enables greater reach that will endure beyond third-party signal loss,” said Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo. “We’re making it easier for marketers and publishers to leverage these solutions and maximize results, while simultaneously supporting more seamless transactions across the open web.”
“Yahoo is a powerful advocate for authenticated identity, and the connectivity we’re partnering to enable across their DSP and Yahoo ConnectID will help make the post-signal world a better experience for marketers than the world of today,” said Travis Clinger, SVP, Activations and Addressability, LiveRamp. “Marketers and publishers now have even more flexibility to engage, personalize, and measure their customer journey.”
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.
Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements. LiveRamp is based in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com.
Yahoo reaches nearly 900 million people around the world, bringing them closer to finance, sports, shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media. To learn more, please visit yahooinc.com.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
About Business Wire
(c) 2018 Business Wire, Inc., All rights reserved.
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Terra Firma Energy Limited Secure 120MW of Contracts From Record Breaking T-4 Capacity Market Auction28.2.2024 20:07:00 CET | Press release
Terra Firma Energy have successfully secured 120MW of contracts in the record-breaking T-4 Capacity Market auction. After two bidding rounds the auction cleared at £65/kW/Year breaking last year’s record of £63/kW/Year. This outstanding result will see our contracted assets receive over £7.3M per year to be on standby to provide critical support to National Grid when required. UK Capacity Market The UK Capacity Market ensures electricity supply meets demand, especially during peak times, by incentivising generation investment and maintaining grid stability. Auction results determine prices paid to generators for ensuring electricity availability. The T-4 auction secures capacity for delivery in four years via long-term 15-year agreements, while T-1 auctions procure capacity just before delivery via 12-month agreements. On February 27, 2024, the T-4 auction cleared at £65/kW/year for delivery in Oct-2027/Sep-28. William Davies, Managing Director of Terra Firma Energy said “I am thrilled
Verimatrix Streamkeeper Wins Gold in 2024 Merit Awards for Telecom Innovation28.2.2024 19:14:00 CET | Press release
Regulatory News: Verimatrix, (Euronext Paris: VMX), the leader in powering the modern connected world with people-centered security, today announced that its Verimatrix Streamkeeper took home top honors in this year’s Merit Awards for Telcom and Wireless. The gold win in the Security Innovations category marks the latest in a growing stack of industry recognitions marking Streamkeeper’s uniquely powerful and multi-layered anti-piracy protection capabilities. Judged by industry executives, members of the media and consultants as well as Merit Awards staff, the program is dedicated to recognizing the efforts put forth by global industries and the markets they serve, acknowledging companies that have contributed to the continued growth of the market. Verimatrix Streamkeeper combines digital content security with app protection to hunt down and take down piracy for many of the world’s entertainment leaders – including more than half a billion clients across devices. "We are thrilled to con
Tecnotree's Comprehensive Next-Generation BSS Solutions to Drive Nuh Digital’s Transformation28.2.2024 17:07:00 CET | Press release
Tecnotree, a global digital platform and services leader for AI, 5G, and cloud-native technologies, announced the signing of a new digital transformation deal with Nuh Digital, to provide BSS stack solutions to enhance the company’s operational efficiency and meet current and future market requirements. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240228266983/en/ (Graphic: Business Wire) Nuh Digital is a growing Mobile Virtual Network Operator (MVNO), changing the scenario of digital inclusion in Brazil, with the purpose of developing businesses through innovation and intelligent connectivity. Tecnotree’s digital marketplace solutions will enable the company to introduce new digital services quickly and cost-effectively. The full digital stack deployment will include Mediation, Provisioning, BSS Switch (Convergent Billing Solution, Customer Lifecycle Manager, Unified Product Catalog, Enterprise Integration Accelerator), D
LiveRamp Launches Unified Data Collaboration Platform Featuring Composable Technology28.2.2024 17:00:00 CET | Press release
LiveRamp (NYSE: RAMP) today unveiled the next generation of the /LiveRamp Data Collaboration Platform, which brings together solutions for the end-to-end marketing lifecycle onto a single platform. The unified offering introduces new capabilities such as a simplified user interface, composable technology for cross-cloud interoperability, and a partner marketplace where innovative third-party developers can build applications showcasing their trusted expertise. Built on a foundation of durable, authenticated technology designed to withstand signal loss, the /LiveRamp Data Collaboration Platform offers functionality to proactively address evolving privacy considerations while accelerating forward-looking data collaboration use cases. Gartner® findings show “Marketing has an outsized role in data and analytic activities across the enterprise, with 71% of marketing data and analytics teams responsible for owning at least one element of data strategy for their organization.” By bringing all
The Open Group Welcomes Shell as Its Latest Platinum Member28.2.2024 17:00:00 CET | Press release
The Open Group, the vendor-neutral technology standards organization, has today announced that Shell Information Technology International, Inc. has become a Platinum Member of the organization. Shell joins other industry-leading Platinum Members DXC Technology, Fujitsu, Huawei, IBM, Intel, and OpenText. Shell has been a Member of The Open Group since 1997, and has contributed to its numerous Forums which enable collaboration to develop open technology standards and certifications. The company played a critical role in the foundation of The Open Group OSDU® Forum that facilitates the development of transformational technology for the world’s changing Energy needs, and donated important intellectual property that formed the basis of the OSDU Data Platform. Shell also contributed to the inception of The Open Group Open Footprint™ Forum that focuses on creating an environmental footprint data model standard applicable to all industries. The Open Group is a global consortium that enables th