Business Wire

Gartner Digital Markets Releases 2024 Global Tech Trends Report at SaaStock Dublin

Share

Today, Gartner Digital Markets, the world’s largest software and services marketplace, released its 2024 Global Tech Trends Survey at SaaStock Dublin. The survey of over 3,400 global software buyers revealed a staggering 60% experienced regret after their purchase, underscoring the challenges for businesses making technology investments.

Nearly a quarter of regretful buyers (24%) canceled their contract and a third changed software vendors. To prevent financial losses, it’s crucial for vendors to immediately respond to requests and provide enhanced implementation assistance—measures that 49% and 46% of software buyers say would alleviate their regret, respectively.

“Software buying isn’t just a transaction; it’s a strategic choice aligning with business objectives,” says Thibaut de Lataillade, Global Vice President of Product, Gartner Digital Markets. “The large number of buyers rethinking their software decisions indicates a market gap, and we’re aiming to bridge this gap with our insights to help businesses grow.”

Mitigating regret before it becomes churn is essential. To do this, companies must build credibility with verified reviews, empower sales teams and buyers, identify warning signs of potential regret during the sales process, and prioritize post-sales communication. SaaS companies aren’t just selling a product, they’re selling a customer experience.

De Lataillade will present his keynote, “Why Software Buyers Experience Regret: Your Key to Maximizing Acquisition and Avoiding Churn,” on October 18 at 14:40 IST at the SaaStock Scale Stage. The session will expand on new buyer intent data and software buying behavior insights to help SaaS companies understand their customers.

Software vendors looking to reach their customers can take advantage of the Gartner Digital Markets’ platform which offers access to more than 100 million annual in-market buyers, exclusive buyer insights, and social proof content, including verified user reviews.

Read the ebook to find out why software buyers experience regret and how to combat it. For tools and additional resources, visit Gartner Digital Markets.

About Gartner Digital Markets

Gartner Digital Markets is the world’s largest software and services marketplace. More than 100 million people visit Capterra, Software Advice, GetApp, and UpCity across over 70 localized sites every year. Thousands of B2B companies work with Gartner Digital Markets to build their brand, capture buyer demand, and grow their business.

To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.

Contact information

rachael.taylor@gartner.com

About Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Incyte Announces U.S. Food and Drug Administration Grants Priority Review for Axatilimab for the Treatment of Chronic Graft-Versus-Host Disease27.2.2024 22:08:00 CET | Press release

Incyte (Nasdaq:INCY) today announced that the U.S. Food and Drug Administration (FDA) has accepted for Priority Review the Biologics License Application (BLA) for axatilimab, an anti-CSF-1R antibody, for the treatment of chronic graft-versus-host disease (GVHD) after failure of at least two prior lines of systemic therapy. The Prescription Drug User Fee Act (PDUFA) date for the FDA decision is August 28, 2024. The BLA is supported by positive data from the AGAVE-201 trial (NCT04710576), recently highlighted in a Plenary Scientific Session at the American Society of Hematology Annual Meeting 2023, which showed that treatment with axatilimab resulted in clinically meaningful results and was generally well-tolerated, with a safety profile that was manageable and consistent with the mechanism of action of CSF-1R inhibition. Axatilimab is being developed by Incyte and Syndax Pharmaceuticals (Nasdaq:SNDX) as part of an exclusive worldwide co-development and co-commercialization license agree

Stonebranch Announces Record-Breaking Growth in 2023, Sets Sights on Future Innovations27.2.2024 19:24:00 CET | Press release

Stonebranch, a leading provider of service orchestration and automation solutions, announced another year of significant growth and innovation. Building on the unprecedented success of 2022, Stonebranch has continued to expand its offerings with major product updates and a host of strategic integrations that solidify its position as a leader in the IT automation industry. New Customer and Partner Relationships Fuel Growth In 2023, Stonebranch significantly expanded its customer base, welcoming a diverse range of new clients from various sectors, including finance, healthcare, manufacturing, and technology. In addition, new technology, channel, and consulting partnerships enhanced Stonebranch’s capabilities and market reach. Reflecting on the company's growth, Stonebranch CEO Giuseppe Damiani stated, "2023 was a pivotal year for Stonebranch. Our ability to attract and retain such a diverse clientele speaks volumes about our users' trust and confidence in our solutions. As organizations

INRED to Provide Wi-Fi Services to Remote Areas in Colombia via SES Satellites27.2.2024 18:06:00 CET | Press release

Following a series of successful collaborations to close the digital divide, Colombian local connectivity service provider INRED and SES announced today they will deliver high-throughput satellite services for Colombia’s Ministry of Information and Communication Technologies (MinTic) to support digital inclusion projects across the country. INRED will utilise SES’s Managed Enterprise service delivered via its Geostationary Earth Orbit (GEO) satellites to connect 300 new sites, including those in remote areas that cannot be reached by traditional, fiber-based terrestrial networks. As part of the project called "Zonas Comunitarias para la Paz", INRED will provide free Wi-Fi services to historically unconnected areas across Colombia via SES’s high throughput SES-17 and SES-14 satellites. The enhanced connectivity services will allow INRED to quickly deliver broadband services to 300 sparsely-populated areas, with the ability to easily scale up capacity in the future if needed. INRED and S

Türk Telekom Achieves the World’s First Mass Deployment of Software-defined Fiber Broadband With Zyxel and Netsia27.2.2024 16:54:00 CET | Press release

Türk Telekom, pioneer of digital transformation Türkiye, has completed the world’s first mass deployment of Software-Defined Fiber Broadband. By using Netsia’s BB Suite and Zyxel’s Whitebox OLT, Türk Telekom has taken an important step towards fulfilling its virtualized and disaggregated broadband network strategy and thus, providing world-class, modern, high quality and high-speed broadband services. “Beyond our role as a telecommunications operator, we are leading Türkiye's ambition to become a significant player in technology exports through our pioneering initiatives and partnerships. While supporting our local ecosystem through collaborations within our country, we are also elevating the prestige and value of our nation through our global endeavors," says Ümit Önal, CEO at Türk Telekom. “The cutting-edge fiber infrastructure technology product Zyxel, developed by Argela, our company renowned for innovative solutions, along with its US subsidiary Netsia, has evolved into an innovat

BYD Shortlisted in the Top Three for the 2024 World Car Awards27.2.2024 16:20:00 CET | Press release

At the Geneva Motor Show on February 26, the World Car Awards announced the top three finalists for 2024. BYD's models, the BYD SEAL and the BYD DOLPHIN, excelled among a host of competitors, securing spots in the top three for the "World Car of the Year" and "World Urban Car" categories, respectively, and progressing to the final round of the competition. BYD makes history as the first and only Chinese carmaker to be shortlisted in the top three for the "World Car of the Year" category. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240227393340/en/ BYD SEAL shortlisted in the Top 3 for the "World Car of the Year" category (Photo: Business Wire) Regarded as the top three automotive accolades globally, the "World Car Awards," "European Car of the Year," and "North American Car of the Year" are highly esteemed. Dubbed the "Oscars of the automotive world", the "World Car Awards" is particularly celebrated for its emphasis on i

HiddenA line styled icon from Orion Icon Library.Eye