Business Wire

Ecolab Releases Global Study on the State of Water Stewardship, Reveals Consumer Concern for the World’s Water


Ecolab, a global sustainability leader offering water solutions and services, today announced findings from the inaugural Ecolab Watermark™ Study. The global consumer research examined the state of water stewardship through water’s importance, usage, connection to climate and responsibility among key consumer populations around the world.

By 2030, the planet is set to face a 56% water deficit, according to the World Resources Institute, and 1.6 billion people will lack safely managed drinking water, according to the United Nations. It’s amid this pressing water crisis that Ecolab developed the Ecolab Watermark Study to identify trends, help educate and generate action across industry stakeholders, specifically those in Asia/Pacific, China, Europe, India/Middle East/Africa (IMEA), Latin America and the United States (U.S.).

Among its global findings, the Ecolab Watermark Study uncovered several critical water-related trends:

  • Access to clean and safe wateris a paramount concern for consumers in every region. Latin America (92%), China (85%) and the U.S. (81%) have the highest percentage of consumers who are more concerned about access to clean and safe water than other climate-related issues, such as pollution or climate change.
  • Consumers hold governments and businesses most responsible for water conservation. However, consumers do not believe these leaders care enough about their impact on water or climate change. This was most pronounced in the U.S., Europe, Latin America and Asia/Pacific, where between 42% and 46% of people believed their leaders cared.
  • Consumers believe that industry has no clear plan to address water scarcity, despite the perceived responsibility and importance. This concern is most evident in China (82%), Latin America (78%), and IMEA (78%), but also noticeably visible in Europe (66%), the U.S. (65%) and Asia/Pacific (60%).

“The water crisis impacts communities regardless of location and is often overlooked in the global response to climate change. As we continue our work to transform the way the world thinks about water, the results from the Ecolab Watermark Study should galvanize leaders to assume a larger role in protecting this precious and finite resource,” said Christophe Beck, chairman and chief executive officer, Ecolab. “Time is running out to address this challenge, and consumers across the world are saying that businesses must act now. The good news for industry is that meeting this responsibility can deliver positive sustainability and business outcomes.”

In response to the perceived lack of accountability, consumers are themselves adopting environmentally friendly buying behaviors. According to the study, consumers are willing to stop purchasing products that require a significant amount of water to produce, as well as pay more for goods that are made using sustainable business practices, particularly in IMEA (88%), China (85%) and Latin America (81%).

Despite the known challenges, consumers remain optimistic that the water crisis can be mitigated with proper and immediate action. On average, three out of four consumers across the globe believe that water scarcity can be effectively addressed, according to the study, with the optimism most evident in Latin America (84%), IMEA (83%) and China (78%).

“If industry is not at the table to advocate and develop climate and water solutions that protect our communities, we will continue to fuel consumer sentiment that we’re not doing enough,” said Emilio Tenuta, senior vice president and chief sustainability officer, Ecolab. “By focusing solely on water and consumer perceptions of the ongoing crisis, the Ecolab Watermark Study provides unique insights on where and how stakeholders—whether its government, businesses, NGOs or even individuals—can work together to successfully address critical global challenges.”

In addition to offering global and regional findings, the Ecolab Watermark Study includes data for 15 individual countries. The U.S.-specific data showed that 81% of consumers are concerned about access to clean and safe water, and they consider businesses and governments to have the highest level of responsibility when it comes to funding for water conservation. Plus, 65% of U.S. consumers agree that businesses and manufacturers lack clear guidance and plans to combat water scarcity. Lastly, even though less than half of U.S. consumers believe that business and government leaders care about climate change or water conservation, 70% remain optimistic that water scarcity can be effectively addressed.

The Ecolab Watermark Study was conducted in partnership with Morning Consult in 2023 among a sample of general population adults. Ecolab will update and release new editions of its Ecolab Watermark Study annually. For detailed results, including an interactive dashboard, visit

About Ecolab

A trusted partner for millions of customers, Ecolab (NYSE:ECL) is a global sustainability leader offering water, hygiene and infection prevention solutions and services that protect people and the resources vital to life. Building on a century of innovation, Ecolab has annual sales of $14 billion, employs more than 47,000 associates and operates in more than 170 countries around the world. The company delivers comprehensive science-based solutions, data-driven insights and world-class service to advance food safety, maintain clean and safe environments, and optimize water and energy use. Ecolab’s innovative solutions improve operational efficiencies and sustainability for customers in the food, healthcare, life sciences, hospitality and industrial markets.

Follow us on LinkedIn @Ecolab, Twitter @Ecolab, Instagram @Ecolab_Inc and Facebook @Ecolab.

About the Ecolab Watermark™ Study

Launched in 2023, the Ecolab Watermark Study is annual research conducted by Ecolab. The global study reports on the state of water stewardship by measuring water’s importance, usage, connection to climate and responsibility among key consumer populations. This research was conducted between February 15 – March 3, 2023, among a sample of general population adults. The interviews were conducted online. Results from the full study have a margin of error of plus or minus 2–3 percentage points. Some geographies may be weighted with fewer variables depending on local census data availability.

To view this piece of content from, please give your consent at the top of this page.

Contact information

Torry Whitney

About Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Monument Re Limited Announces Key Staffing Changes4.10.2023 18:00:00 CEST | Press release

Monument Re Limited (“Monument Re”) announced today that Manfred Maske has stepped down from his role as Group CEO effective from 19th September 2023. Jonathan Yates, Chairman of Monument Re, stated that “Manfred joined Monument Re Group in February 2017, when the company was a relatively new venture. Over 6 years of dedicated service, Manfred has played an integral role in creating the market leading business that it is today. Together with the Senior Leadership Team, I would like to thank Manfred for his leadership, commitment, dedication and invaluable contribution to the creation of the Monument Re Group. We wish Manfred the best of success in his future endeavours”. Monument further announced that Carlo Elsinghorst has been appointed as Group CEO. Carlo joined Monument in 2020 as CEO Ireland and was appointed Group CFO in April 2022. During his time at Monument, Carlo successfully led the Irish team through a series of domestic acquisitions and the growing maturity of the organisa

Linksys Announces Global Expansion with Additional Offices4.10.2023 18:00:00 CEST | Press release

Linksys, an iconic Home and Small Office connectivity company, announces plans to expand globally with a development location in Taipei, Taiwan, and a new Sales and Marketing location in Amstelveen, Netherlands. Linksys is reasserting itself in both the Residential Retail and Residential Service Provider markets, which has driven the need to expand beyond its Irvine, California headquarters of 35+ years. The new offices will be near the major technology hubs of both countries and are also in close proximity to several universities that offer the talent necessary for Linksys to drive its growth targets over the next five years and beyond. “It’s a big world out there, and it is long overdue that Linksys push out beyond our Irvine, California headquarters and create anchor offices in other regions where we expect to grow in the coming years,” said Linksys CEO Jonathan Bettino. “Although we work from home quite a lot, having an office to go to a couple of times a week helps build teamwork

FPT Software’s MaaZ Wins AutoTech Breakthrough “Overall Connected Solution of the Year”4.10.2023 16:30:00 CEST | Press release

FPT Software’s MaaZ was recently awarded the “Overall Connected Solution of the Year” at the fourth annual AutoTech Breakthrough Awards in first-time nomination. This recognition underscores the IT services provider's robust automotive tech competency in the software-defined vehicle era. This press release features multimedia. View the full release here: (Graphic: Business Wire) Conducted by Tech Breakthrough, the annual AutoTech Breakthrough Awards program is the industry’s most comprehensive analysis and evaluation to recognise top companies, technologies and products in today's global automotive and transportation technology markets. Surpassing more than 1,600 nominations from over 15 countries, FPT Software's MaaZ is the only solution named the “Overall Connected Solution of the Year.” Launched in 2022, MaaZ is a comprehensive connected car solution aiming to assist worldwide automotive suppliers and car OEMs to tackle the c

Xsolla Powers Web Shop Launches for 40 of the Top 100 Mobile Games4.10.2023 16:00:00 CEST | Press release

Xsolla, a global video game commerce company, shares insights that 40 of the top 100 mobile games have launched their Web Shop using Xsolla's solution. These insights offer a glimpse into the increasing trend of multiplatform operations in the mobile gaming industry for 2023 and entering 2024. Based on Xsolla’s research and analysis, they have assisted 151 games in launching Web Shops this year. This achievement reflects the mobile gaming landscape's transformation, with a move towards cross-platform integration. This press release features multimedia. View the full release here: Xsolla Web Shop (Graphic: Business Wire) "With the support of Xsolla, is shedding light on the growing need for a connective platform in the gaming industry," said Kirill Tokarev, CEO of "This concept aims to provide equal opportunities for gaming and porting studios, particularly those with limited internal capacity, by connecting them wit

New Research: A Quarter of US Network Engineers Are Set to Retire in Five Years4.10.2023 15:00:00 CEST | Press release

According to new research released today by Opengear, a Digi International company (NASDAQ, DGII, and provider of secure and SmartOut of Bandmanagement solutions, 86% of U.S.-based CIOs surveyed expect at least 25% of their network engineers to retire in the next five years. The networking industry is facing a skills shortage as engineers continue retiring. Almost every CIO (95%) surveyed said that a shortfall in engineers has led to an inability to manage networks, and 91% of U.S. engineers and 81% of global engineers surveyed agree with this. Additionally, 79% of U.S. CIOs state that they are now struggling to meet user or customer expectations in today’s economic environment. The Opengear study surveyed 502 CIOs and 510 network engineers across the U.S., U.K., France, Germany and Australia. It shows that 98% of U.S. engineers surveyed have been forced to achieve more with fewer resources over the past three months, which is even higher than those in the U.K. (88%) and