Business Wire

Bloomreach Partners with Fellow MACH Alliance Member Talon.One to Deliver Headless and Personalized Customer Journeys


Bloomreach, the platform fueling limitless e-commerce experiences, and Talon.One, an all-in-one loyalty and promotion software for enterprises, today announced they have partnered to empower marketers and elevate their personalization capabilities. This integration will add a host of new features for Bloomreach Engagement users, including the ability to build more targeted audiences, further personalize recommendations and promotions, and develop stronger loyalty features. Both Bloomreach and Talon.One are also principal members of the MACH Alliance and are committed to developing open and agile technology systems.

"We are excited to announce our partnership with Bloomreach, which strategically enhances our commitment to building enterprise value through product and partnership,” said Christopher Mills, Chief Revenue Officer, Talon.One. “This partnership brings together two market leaders in the MACH alliance to benefit both our customers and the ecosystem overall."

Talon.One is a leading global promotion and loyalty solution that is scalable without the use of coding. Through its partnership with Bloomreach, Talon.One will provide business users with a more precise way to bolster their targeting and engagement strategy, ultimately driving sales and increasing average order value. From a single dashboard, the integration combines Bloomreach’s powerful CDP and Talon.One’s Promotion Engine to help marketers power seamless and personalized experiences for their customers.

With the speed and scale of AI-optimization, Bloomreach combines customer and product data and empowers businesses to leverage an omnichannel approach to deliver seamless customer journeys. For businesses using Talon.One’s promotional capabilities or loyalty and rewards management, the integration will help them unlock a new level of growth. Through the partnership, brands will be able to integrate incentives and loyalty messaging into Bloomreach Engagement communication, and in return drive more sales and increase loyalty program uptake. Refurbed, an online marketplace for refurbished technology, recently integrated Bloomreach and Talon.One. Both solutions allow Refurbed to create highly customizable and engaging customer experiences, which contribute to both an uptick in retention and substantial business growth.

“The seamless integration of these tools has not only simplified our workflow but also enabled us to craft highly tailored and engaging customer experiences,” said Florian Pirron, CRM Manager, Refurbed. “By harnessing Bloomreach’s CDP and CEP capabilities alongside Talon.One’s versatile promotion management, we’ve been able to connect with our customers on a deeper level, driving retention and ultimately boost business growth.”

''Bloomreach is thrilled to announce our partnership with Talon.One,” said Anand Subbiah, VP, Technical Alliances & Ecosystem Platform, Bloomreach. “Talon.One is an enterprise all-in loyalty and promotion engine that will enable the creation of targeted, personalized and customized marketing promotions with Bloomreach Engagement leveraging customer data, AI, and analytics. As both are part of MACH and Google Cloud, we have a remarkable game changer within the ecosystem to help merchants across our real-time customer journeys.”

Learn more about the integration of Bloomreach and Talon.One here.

About Bloomreach

Bloomreach personalizes the e-commerce experience. It unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — continuously reflecting a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; and Content, a headless content management system. The company has multiple AI patents and serves 850+ global brands including: Albertsons, Bosch, Puma, and Marks & Spencer. Visit for more information.

About Talon.One

Talon.One is the most flexible headless promotion and loyalty engine for enterprises. Talon.One lets business users build upon simple rules to offer customizable and engaging incentives, without coding. Talon.One works with global clients like Adidas, Live Nation, Carlsberg, Reebok, Eddie Bauer, and Afterpay to build smarter and more scalable promotions.

To view this piece of content from, please give your consent at the top of this page.

Contact information

Michelle DeMaio
Corporate Communications

About Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Incyte to Present Multiple Studies from Dermatology Portfolio at 2023 European Academy of Dermatology and Venereology (EADV) Congress29.9.2023 19:43:00 CEST | Press release

Incyte (Nasdaq:INCY) today announced multiple abstracts featuring new data from across its dermatology portfolio have been accepted for presentation at the upcoming European Academy of Dermatology and Venereology (EADV) Congress 2023 held October 11-14 in Berlin. “We are pleased to add to the data supporting the use of ruxolitinib cream for patients living with vitiligo and atopic dermatitis (AD) through two late-breaking presentations – one on prolonged use of treatment in vitiligo patients with limited or no initial response, and the full results of our TRuE-AD3 trial in pediatric AD,” said Jim Lee, M.D., Ph.D., Group Vice President, Inflammation & Autoimmunity, Incyte. “Collectively, the data at this year's Congress, which also include new late-breaking data for povorcitinib in vitiligo, emphasize our ongoing efforts to advance treatment options for the Dermatology community." Key abstracts from Incyte-sponsored programs include: Late-breaking Oral Presentations Vitiligo Efficacy an

Q4 Inc. Recognized as one of Canada’s Top Growing Companies by The Globe and Mail29.9.2023 16:30:00 CEST | Press release

Q4 Inc. (TSX: QFOR) (“Q4” or “the Company”), the leading capital markets access platform, is pleased to announce their ranking on the 2023 Report on Business of Canada’s Top Growing Companies. Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. Q4 earned its spot with three-year growth of 150%. “We are honored to be recognized as one of Canada’s Top Growing Companies for the fourth consecutive year by The Globe and Mail,” remarked Darrell Heaps, Founder and CEO of Q4. “We are proud of the growth we have achieved as a company and this recognition is a true reflection of our dedication to helping our clients win in the capital markets through innovative technology on the Q4 Platform.” Canada’s Top Growing Companies is an editorial ranking that was launched in 2019. It aims to bring the accomplishments of innovative businesses in Canada to the forefront. In order to qualify for this voluntary program; companies had to complete an in-depth application proc

GEDi Cube and Renovaro Biosciences Sign Definitive Agreement to Combine29.9.2023 15:15:00 CEST | Press release

GEDi Cube Intl Ltd. (GEDi Cube), an AI medical technology company, and Renovaro Biosciences Inc. (NASDAQ:RENB) (Renovaro), an advanced, preclinical biotechnology firm in cell, gene and immunotherapy, have signed a definitive agreement to combine, in which GEDi Cube will become a wholly-owned subsidiary of Renovaro in a stock-for-stock acquisition (the “Transaction”). If completed, the Transaction will result in a combined company that will offer advanced early diagnosis and early identification of recurring cancer as well as potential therapies for several critical diseases such as pancreatic cancer and other solid tumors with poor life expectancy. The combined company will have a unique advantage: Renovaro Biosciences’ pre-clinical and clinical trial data could be utilized to accelerate GEDi Cube’s AI capabilities that, in turn, could potentially help to accelerate Renovaro’s development of potential new therapies. AI will be used to advance the fields of diagnosis and treatment with

Offshore Windfarm Hollandse Kust Zuid Inaugurated29.9.2023 13:53:00 CEST | Press release

Today, Dutch King Willem-Alexander jointly with the board members of Vattenfall, BASF, and Allianz officially inaugurated the offshore wind farm Hollandse Kust Zuid 1-4. The wind farm is in the North Sea, 18-36 kilometers off the Dutch coast between the towns of Scheveningen and Zandvoort. The 139 turbines have a total capacity of 1.5 GW, making it one of the largest offshore wind farms in the world. The annual electricity production is expected to equal the consumption of 1.5 million households. Hollandse Kust Zuid is owned by Vattenfall, BASF, and Allianz. The wind farm is expected to be fully operational in 2024 and will be serviced out of the port of IJmuiden. This press release features multimedia. View the full release here: Inauguration Hollandse Kust Zuid wind farm. From left to right: Helene Biström (Senior Vice President, Head of Business Area Wind Vattenfall), Martijn Hagens (CEO Vattenfall Netherlands), His Majesty K

The Estée Lauder Companies Launches 2023 Breast Cancer Campaign: Beautifully United to Help End Breast Cancer29.9.2023 13:00:00 CEST | Press release

For more than 30 years, The Estée Lauder Companies’ Breast Cancer Campaign (The Campaign) has been dedicated to advancing the possibility of a breast cancer-free world for all. This October, The Estée Lauder Companies (ELC) honors Breast Cancer Awareness Month by launching The Campaign in support of the global breast cancer community. As ELC’s largest corporate social impact program, The Campaign continues to inspire purpose-driven action and is a cornerstone of the company’s social investments in women’s advancement, health and education. Through The Campaign, ELC has also been a longstanding supporter of women in science, research and medicine – funding numerous grants and programs around the world and accelerating opportunities for women in STEM. The Campaign was founded by Evelyn H. Lauder in 1992 with the launch of the iconic Pink Ribbon. At a time when breast cancer wasn’t spoken about openly, Evelyn and ELC saw an opportunity to bring awareness to the disease and address stigmas