Business Wire

Saffron releases 2022 Tourism City Brand Barometer report on 104 cities

Share

Saffron Brand Consultants has launched the Tourism City Brand Barometer 2022, a proprietary biannual study that measures which cities from around the world have the strongest brands to attract international tourism. Overtaking Paris and London, Tokyo has built the strongest tourism city brand according to this new research conducted by the independent global brand consultancy.

After the Business edition in 2021, the 2022 City Brand Barometer analyses the highly competitive post-pandemic landscape, and measures 104 of the most relevant cities to the global tourism industry. To define the strength of each city’s ‘tourism brand’ Saffron assessed their ‘buzz,’ or the perception of each city, and combined it with their ‘assets’ such as weather, cost, number of attractions, overall infrastructure and development. Breakout lists highlighted include the Top Ten, the Challengers, the Underperformers and the Ones to Watch.

First released in 2008, the City Brand Barometer has analysed city tourism and business brands throughout the years. This is the first CBB tourism report in which Tokyo has reached number one. The CBB 2022 report includes comparative case studies on city brands in Spain, Japan, and Saudi Arabia, and Challengers Abu Dhabi and Jaipur, and One to Watch Miami.

Ben Knapp, Chief Growth Officer and place brand practice leader at Saffron commented: “As travel reaches pre-pandemic levels, competition for the attention and spending power of tourists is more intense than we’ve seen over the past 15 years. This implies that in order to be relevant and differentiated, cities need to be clear on what assets their brand is built on and how they can best generate buzz internationally.”

###

Access the full report, results, methodology, and case studies at https://cbb22.saffron-consultants.com/

Visual assets here.

To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.

Contact information

Media contact and interview requests:
Liz Moe
liz.moe@saffron-consultants.com

About Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Terra Firma Energy Limited Secure 120MW of Contracts From Record Breaking T-4 Capacity Market Auction28.2.2024 20:07:00 CET | Press release

Terra Firma Energy have successfully secured 120MW of contracts in the record-breaking T-4 Capacity Market auction. After two bidding rounds the auction cleared at £65/kW/Year breaking last year’s record of £63/kW/Year. This outstanding result will see our contracted assets receive over £7.3M per year to be on standby to provide critical support to National Grid when required. UK Capacity Market The UK Capacity Market ensures electricity supply meets demand, especially during peak times, by incentivising generation investment and maintaining grid stability. Auction results determine prices paid to generators for ensuring electricity availability. The T-4 auction secures capacity for delivery in four years via long-term 15-year agreements, while T-1 auctions procure capacity just before delivery via 12-month agreements. On February 27, 2024, the T-4 auction cleared at £65/kW/year for delivery in Oct-2027/Sep-28. William Davies, Managing Director of Terra Firma Energy said “I am thrilled

Verimatrix Streamkeeper Wins Gold in 2024 Merit Awards for Telecom Innovation28.2.2024 19:14:00 CET | Press release

Regulatory News: Verimatrix, (Euronext Paris: VMX), the leader in powering the modern connected world with people-centered security, today announced that its Verimatrix Streamkeeper took home top honors in this year’s Merit Awards for Telcom and Wireless. The gold win in the Security Innovations category marks the latest in a growing stack of industry recognitions marking Streamkeeper’s uniquely powerful and multi-layered anti-piracy protection capabilities. Judged by industry executives, members of the media and consultants as well as Merit Awards staff, the program is dedicated to recognizing the efforts put forth by global industries and the markets they serve, acknowledging companies that have contributed to the continued growth of the market. Verimatrix Streamkeeper combines digital content security with app protection to hunt down and take down piracy for many of the world’s entertainment leaders – including more than half a billion clients across devices. "We are thrilled to con

Tecnotree's Comprehensive Next-Generation BSS Solutions to Drive Nuh Digital’s Transformation28.2.2024 17:07:00 CET | Press release

Tecnotree, a global digital platform and services leader for AI, 5G, and cloud-native technologies, announced the signing of a new digital transformation deal with Nuh Digital, to provide BSS stack solutions to enhance the company’s operational efficiency and meet current and future market requirements. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240228266983/en/ (Graphic: Business Wire) Nuh Digital is a growing Mobile Virtual Network Operator (MVNO), changing the scenario of digital inclusion in Brazil, with the purpose of developing businesses through innovation and intelligent connectivity. Tecnotree’s digital marketplace solutions will enable the company to introduce new digital services quickly and cost-effectively. The full digital stack deployment will include Mediation, Provisioning, BSS Switch (Convergent Billing Solution, Customer Lifecycle Manager, Unified Product Catalog, Enterprise Integration Accelerator), D

LiveRamp Launches Unified Data Collaboration Platform Featuring Composable Technology28.2.2024 17:00:00 CET | Press release

LiveRamp (NYSE: RAMP) today unveiled the next generation of the /LiveRamp Data Collaboration Platform, which brings together solutions for the end-to-end marketing lifecycle onto a single platform. The unified offering introduces new capabilities such as a simplified user interface, composable technology for cross-cloud interoperability, and a partner marketplace where innovative third-party developers can build applications showcasing their trusted expertise. Built on a foundation of durable, authenticated technology designed to withstand signal loss, the /LiveRamp Data Collaboration Platform offers functionality to proactively address evolving privacy considerations while accelerating forward-looking data collaboration use cases. Gartner® findings show “Marketing has an outsized role in data and analytic activities across the enterprise, with 71% of marketing data and analytics teams responsible for owning at least one element of data strategy for their organization.” By bringing all

The Open Group Welcomes Shell as Its Latest Platinum Member28.2.2024 17:00:00 CET | Press release

The Open Group, the vendor-neutral technology standards organization, has today announced that Shell Information Technology International, Inc. has become a Platinum Member of the organization. Shell joins other industry-leading Platinum Members DXC Technology, Fujitsu, Huawei, IBM, Intel, and OpenText. Shell has been a Member of The Open Group since 1997, and has contributed to its numerous Forums which enable collaboration to develop open technology standards and certifications. The company played a critical role in the foundation of The Open Group OSDU® Forum that facilitates the development of transformational technology for the world’s changing Energy needs, and donated important intellectual property that formed the basis of the OSDU Data Platform. Shell also contributed to the inception of The Open Group Open Footprint™ Forum that focuses on creating an environmental footprint data model standard applicable to all industries. The Open Group is a global consortium that enables th

HiddenA line styled icon from Orion Icon Library.Eye