Bartek Ingredients Launches New Brand Identity to Mark 50th Anniversary

Bartek Ingredients is celebrating its 50th year as the global leader in malic and fumaric acid with a series of investments in its brand, facilities, and leadership team. Bartek will officially unveil its new brand identity at the IFT Food Expo 2019, June 2-5 in New Orleans.

Bartek’s new logo is the most immediately visible embodiment of its transformation. Maintaining its historic purple color to pay homage to its entrepreneurial roots, Bartek’s logo now includes a logomark representing Bartek’s people, products, processes, and customers.

“At Bartek, we have some of the hardest working people, the highest quality products, and the most reliable processes. Every one of our customers benefits from these three facets of our company, and together, they form the full Bartek experience. Our new logo is a manifestation of that experience,” Bartek CEO John Burrows said.

Since its inception in 1969, Bartek has been committed to being the flexible, reliable partner for malic and fumaric acids, which deliver wide-ranging benefits to the markets they serve, including:

• Foods and Beverages: Improves and enhances flavor, improves dough machinability, functions as an antimicrobial in bakery, lowers ingredient and packaging costs and more.
• Animal Nutrition: Shown to reduce methane emissions in beef cattle, promote weight gain in suckling pigs and poultry, function as an antimicrobial and better manage the pH balance of feed systems.
• Industrial Applications: Used to promote quality, safety, and efficacy in a broad range of products including unsaturated polyester resins, alkyd resins, printing inks, paper sizing, surfactants, plasticizers, concrete, and more.
• Pharma & Personal Care: Diminishes the flavor impact of active components and strengthens the intensity of fruit flavors in supplements, throat lozenges, cough syrups and more.

Alongside its new brand identity, Bartek is launching a new website ahead of the IFT trade show. The revamped website is part of Bartek’s mission to better serve its customers with insightful and easily accessible information.

TorQuest Partners acquired Bartek in November 2018 and has since invested substantial capital in improvement and expansion projects demonstrating the company’s continued commitment to its customers worldwide. Earlier this year, Bartek expanded its capacity by 5,000 tons/year and added to its leadership team. Additional projects scheduled for completion in 2019 include state-of-the-art upgrades to Bartek’s laboratories and office facilities and further automation of its production lines.

Bartek’s new brand, including its logo, website, trade show booth, and more, will be officially unveiled at IFT booth 1543. In 2019, Bartek is also expanding its trade show presence, attending the International Baking Industry Exposition (IBIE) in September, SupplySide West in October, and Food Ingredients Europe in December.

For more information about Bartek and its products, visit bartek.ca.

About Bartek Ingredients

Established in 1969, Bartek Ingredients Inc. is a leading producer of malic acid, fumaric acid, and maleic anhydride. Headquartered in Stoney Creek, Ontario, Canada, Bartek employs 120 people across its two production facilities in Southern Ontario. Bartek’s facilities are registered to the ISO 9001:2015 Standard. Bartek also holds the BRC Global Standard for Food Safety certification, and it distributes to more than 40 countries around the world. For more information about Bartek, visit bartek.ca/.

About TorQuest Partners

Founded in 2002, TorQuest Partners is a Canadian-based manager of private equity funds. With more than C$2 billion of equity capital under management, TorQuest invests in middle market companies and works in close partnership with management to build value. To learn more about TorQuest Partners, visit torquest.com/.

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Erin Robbins
MarketPlace
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