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FlexTrade to Demonstrate Augmented Reality Trading at TradeTech Europe

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FlexTrade Systems (@FlexTrade), a global leader in multi-asset execution and order management systems, is pleased to announce “FlexAR” – an augmented reality trading application offering an extraordinary, new way of visualising and presenting trading via the company’s award-winning FlexTRADER® EMS.

FlexAR builds on existing technology and APIs within FlexTRADER’s open architecture offering an interactive order blotter, trade ticket and charting, all presented in a virtual space. Components can be placed throughout the real world, allowing traders to see and interact with the markets in a completely unique manner.

Andy Mahoney, business development director of FlexTrade UK Ltd., in London, commented, “With consumer technology evolving at such a rapid pace, we are constantly on the lookout for new and innovative ways to improve trading.”

“We initially experimented with virtual reality trading, but the feedback was that the fully immersive headsets were too overwhelming, shutting off real-world events. With the advent of the Microsoft HoloLens augmented reality headset , we found a good middle-ground, bringing virtual trading into the real world.”

Future releases of FlexAR will introduce interactive alerting alongside the FlexTRADER blotter, three-dimensional basket visualisation, and the ability to present data from third parties using FlexTRADER’s renowned open architecture.

FlexTrade will be demonstrating FlexAR during TradeTech Europe Palais des Congrès de Paris, April 25th & 26th, at exhibit booth 15.

About FlexTrade Systems, Inc.

Founded in 1996, FlexTrade Systems, Inc. is the industry pioneer in broker-neutral algorithmic trading platforms for equities, foreign exchange, listed derivatives and fixed income. With offices in North America, Europe and Asia, FlexTrade has a worldwide client base spanning more than 200 buy-side and sell-side firms, including many of the largest hedge funds, asset managers, commodity trading advisors, investment banks and institutional brokers. For more information, visit FlexTrade Systems at www.flextrade.com or follow news of the company on Twitter at www.twitter.com/flextrade or LinkedIn at http://www.linkedin.com/company/flextrade.

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Contact information

FlexTrade Systems, Inc.
James Tolve
Tel: 516-304-3601
Cell: 516-395-0549
james.tolve@flextrade.com

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