Rossmann Showcases Digital Shopping Experience with Axway API Management
As consumer rewards and discount programs have become common practice in the retail industry, stores are seeking new innovative ways to attract shoppers. Dirk Rossmann GmbH, a leading retail company in Germany operating over 3,400 stores and offering more than 17,000 health and beauty products, relies on Axway (Paris:AXW), a market leader in digital business enablement, to provide a digital experience focused on the company’s mobile app. The Axway API Management solution enables the organization to drive greater customer engagement while also guaranteeing scalability and security.
With the goal of extending its reach to new and current customers, Rossmann put in place a coupon system made available online and on mobile devices to allow shoppers to save money without having to bring paper vouchers to the store. The company’s “Rossmann - Exclusive Coupons & Current Offers” app enables clients to automatically redeem all of the selected coupons and any others that match their purchase in a secure manner. Since its launch date in October 2015, over 300,000 users have downloaded the app and benefited from an amazing experience.
“Customers who regularly use our paper coupons can now manage all of their discounts digitally,” said Heike Köhler, Head of Data Center Operations at Rossmann. “We wanted to offer our clients innovative ways to ultimately take advantage of all our offers. Our goal was to reach out to new potential customers who are constantly connected to their smartphones and managing their daily activities anywhere at any time.”
“Digitalization has become widespread at the point of sale and it is crucial to use a solution like Axway’s as a foundation to your digital strategy,” said Köhler. “Axway’s expertise and support has enabled us to demonstrate our capacity for digital innovation. We can now deliver a greater app with valuable real-time information and offers, at the same time, a rich customer experience.”
“For many executives today, the digital agenda revolves around optimizing customer experiences on mobile devices to streamline operations and more quickly provide customers with added value and convenience. These new interactions are made possible through reliable APIs that must deliver data rapidly and securely,” said Jeanine Banks, executive vice president, global products and solutions, Axway. “We are excited to collaborate with Rossmann on this successful digital business enablement initiative.”
Authorized individuals at Rossmann control the app through connected back-end systems integrated with the Axway API Management solution. It provides a central access point, security layer, and a mode to support future growth and prevent service disruptions. Using Web services, the solution also connects to Rossmann product information and accesses the latest offers and promotions to compare data within the customer database. The app was designed for iOS and Android and is available for free download from the Apple App Store and the Google Play Store.
Follow Axway on Twitter: @Axway #APIFirst #DigitalBusiness
About Axway
Axway (Euronext: AXW.PA) empowers more than 11,000 customers worldwide to collaborate smarter, innovate faster and engage better with their partners, developers and customers. From integration technology that securely connects people, processes and things to an engagement platform that enables API management, identity management, mobile app development and analytics, Axway solutions are enabling digital business. Axway is registered in France with headquarters in the United States. More information is available at www.axway.com.
About Rossmann
Rossmann currently operates drugstores around the world and is a leader in the industry. The 1,991 German Rossmann stores generated turnover of €5.79 billion in 2015, compared with €5,38 billion in the previous year. That’s an increase of 7.9 percent. The investment volume in the new fiscal year amounts to €200 million across the group.
Dirk Rossmann GmbH provides steady employment to over 29,000 employees in Germany. There are even more full and part-time jobs associated with the intended 260 new openings at home and abroad. Rossmann employs 47,400 people internationally.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160412006832/en/
Contact information
Media:
Blanc & Otus
Neil Desai, 415-856-5150
neil.desai@blancandotus.com
About Business Wire
Business Wire(c) 2018 Business Wire, Inc., All rights reserved.
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
H.I.G. Capital Announces the Sale of DGS S.p.A.11.6.2024 12:00:00 CEST | Press release
H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with $62 billion of capital under management, is pleased to announce that an affiliate has signed a definitive agreement to sell its portfolio company, DGS S.p.A. (“DGS” or the “Group”), a leading firm in the Italian Information Technology market, to DGS Co-Founders and management team in partnership with ICG, a global alternative asset manager. Since its inception in 1997, DGShas supported blue-chip customers in the design, integration, and maintenance of complex IT systems, with a specialization in digital transformation and cybersecurity services. The Group currently has over 1,900 employees, revenues of approximately €300 million, and maintains a group of highly loyal clientele. During H.I.G.’s ownership, DGS has tripled in size and consolidated its position as a leading Italian firm in cybersecurity services and digital transformation. DGS offers its clients sophisticated and proprietary digital transformation
Evertas Names Nick Selby Head of European Underwriting11.6.2024 12:00:00 CEST | Press release
Evertas, the world’s first crypto insurance company, has named Nick Selby as its new Head of European Underwriting. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240611141887/en/ Nick Selby, Executive Vice President and Head of European Underwriting at Evertas (Photo: Business Wire) Selby, an accomplished information and physical security professional, brings two decades of expertise in public and private sector information security, physical security, and complex incident handling, as well as seven years of experience leading teams securing billions of dollars in cryptoassets. Previously, his roles included VP of the Software Assurance Practice at Trail of Bits, Chief Security Officer at Paxos Trust Company, and Director of Cyber Intelligence and Investigations at the NYPD Intelligence Bureau. “Nick is an extremely valuable addition to our European team,” said Evertas CEO and Co-Founder J. Gdanski. “His public and private
Owlet utvider globalt fotavtrykk med lanseringen av medisinsk-sertifisert Dream Sock™ i Storbritannia og over hele Europa11.6.2024 11:00:00 CEST | Pressemelding
Owlet, Inc. («Owlet» or the «Company») (NYSE:OWLT), pioneren innen smart spedbarnsovervåking, kunngjør i dag den britiske og europeiske lanseringen av Dream Sock. Dette er en smart babymonitor med levende helseavlesninger og varsler for friske spedbarn mellom 0-18 måneder og 2,5-13,6 kg. Dette innovative medisinske utstyret gir foreldre helse og viktig informasjon i sanntid, noe som gir uovertruffen trygghet. Denne pressemeldingen inneholder multimedia. Se hele pressemeldingen her: https://www.businesswire.com/news/home/20240611820341/no/ (Photo: Business Wire) «Vi er svært stolte over å lansere Dream Sock til omsorgspersoner over hele Storbritannia og Europa og gi millioner av foreldre mer trygghet mens babyen sover,» sa Kurt Workman, Owlets administrerende direktør og medgründer. «Dream Sock er nå et globalt produkt som er anerkjent som medisinsk nøyaktig og trygt, etter å ha gjennomgått regulatoriske autorisasjoner og sertifiseringer innenfor flere geografier. I dag er misjonen vår
V-Nova Surpasses 1000 Patent Milestone in Media Technology Innovation11.6.2024 10:00:00 CEST | Press release
V-Nova, a leading provider of data compression solutions, video compression technology, XR technology, AI acceleration and parallel processing for a multitude of industries including media and entertainment, today announced its milestone achievement of 1000 active technology patents. This accomplishment underscores V-Nova’s dedication to research and development and its commitment to protecting its intellectual property globally. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240611724561/en/ V-Nova’s patent portfolio spans more than 50 different jurisdictions. Including over 400 patents in Europe, over 200 in the Americas, over 100 in the United States specifically, and over 200 in Asia. V-Nova forged new directions in data processing to enhance digital experiences, maximize efficiency, reduce costs, and increase sustainability. The company leads the way with key international data compression standards for the video indust
Alipay+ Reveals Top Scorer Trophy Design for UEFA EURO 2024™11.6.2024 09:24:00 CEST | Press release
Alipay+, a suite of cross-border mobile payment and digitalization technology solutions operated by Ant International and an Official Partner of UEFA EURO 2024™, today revealed the trophy that will be awarded to the most prolific marksman at the UEFA EURO 2024™ finale on July 14 in Berlin, Germany. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240610328619/en/ The UEFA Top Scorer Trophy presented by Alipay+ is unveiled for UEFA EURO 2024™ (Photo: Business Wire) Sculpted in the shape of the Chinese character “支” (pronounced zhi, and meaning payment as well as support), the trophy reflects Alipay+’s dedication to supporting consumers to enjoy seamless payment and a broad choice of deals using their preferred payment methods while traveling abroad. The character also resembles the fleeting moment of a barefooted striker poised to shoot, evoking the original beauty and power of football – a game that united people across the wo