X-Technology moves into the future with strong new leadership
X-Technology Swiss research & development AG based in Wollerau, is moving into the future with a new management team after a change of ownership. Over the past few decades, the company has established some real cult brands in the field of performance sportswear with its X-Bionic and X-Socks labels. This market position is now being expanded globally under the leadership of CEO Maximilian Lenk. Lenk is also bring on board a very entrepreneurial, innovative and clearly digitally-minded team of managers. At the same time, the sales organization is being realigned.

(Wollerau, Switzerland): X-Technology, with its brands X-Bionic and X-Socks, has become one of the leading suppliers of textile performance technologies. The X-Bionic brand has won the Plus X Award, the world's largest innovation prize for technology, sport and lifestyle, as the most innovative brand of the year 13 times in a row. In total, X-Technology has over 800 international patent applications to its credit and has won over 600 awards and more than 1,200 medals at international championships and Olympiads. The patented technologies enable athletes achieve top performance in all conditions and to train longer, safer and more comfortably.
The new management team is composed as follows.
Maximilian Lenk, CEO, worked for the Mammut Sports Group for 10 years - most recently as Chief Product Officer. During his time there, he contributed significantly to the strategic realignment and digitization of the brand. (Start: April 1, 2022)
Jana Hildenbrand, CFO, was most recently Director Corporate Controlling & Indirect Procurement at Marc O'Polo. Jana was instrumental in the strong growth of the brand for over 20 years. (Start: February 1, 2022)
Patrick Strumpf, CCO (Chief Commercial Officer), has successfully founded and managed several commercial companies. He was most recently a member of the Executive Board at Brack.ch, where he built up the Home&Living division as well as the own brands area. (Start: May 1, 2022)
Martijn Jegerings, Chief Marketing Officer, was most recently Head of Brand Strategy & Data Intelligence at Mammut Sports Group. He was jointly responsible for the very successful digitization of the Mammut brand and is co-founder of the outdoor sportswear company Open Wear. (Start: May 1, 2022)
The sales organization will be under new management as follows from June 1, 2022:
Urs Rüttimann, Head of Sales German Speaking Countries, has worked for Adidas for almost 24 years, most recently as Director Key Account Switzerland & Austria and member of the Executive Board of adidas sport gmbh.
Christian Härig, Head of Sales Corporate Business/Special Projects, was most recently Market Manager Switzerland at BMC Switzerland. Before this, he worked for the Mammut Sports Group for 10 years - most recently as Head of Corporate Business.
Steffen Pabst, Head of Global Sales, joined X-Bionic in April 2019 as Commercial Director. He previously worked as Sales Manager at Odlo, Operations Director at Starbucks and Director of Stores at Nike.
"We as a team share the enthusiasm for this exceptional company, our strong brands and the market potential. I'm really looking forward to working with my team to develop our technologies, our products and our community; to deliver exceptional products and experiences to our customers. We are taking the next big step to support the countless sports enthusiasts in their passion with our performance wear," says Maximilian Lenk.
Kontakter
Karin Lehmann
WeArePepper GmbH
karin@wearepepper.ch
Bilder

Om news aktuell GmbH
As wholly owned subsidiary of dpa, news aktuell provides business and organizations with effective access to media and consumers. Via the smart tools ots and zimpel, PR content accesses all media formats, including classical print, high click-rate online portals and social networks. In addition, news aktuell publishes all its customers’ PR content on www.presseportal.de, one of the PR portals with the greatest reach in Germany. By this means, all the relevant multipliers are reached globally, from editors, via digital influencers right up to specialist bloggers and interested consumers. news aktuell has been on the market since 1989. The company, with a staff complement of more than 135, has its headquarters in Hamburg. Other offices are in Berlin, Dusseldorf, Frankfurt und Munich.
Følg pressemeldinger fra news aktuell GmbH
Registrer deg med din epostadresse under for å få de nyeste sakene fra news aktuell GmbH på epost fortløpende. Du kan melde deg av når som helst.
Siste pressemeldinger fra news aktuell GmbH
iMaps Capital Markets expands product portfolio with actively managed certificate for AI trading strategy19.5.2022 09:45:54 CEST | Pressemelding
With its newly launched Exchange Traded Instrument (ETI), iMaps Capital Markets is pursuing a trading strategy supported by artificial intelligence in order to benefit from developments on the international currency markets.
Erste Foundation: Notification - #TimeToDecide22: Questions on the Future of the EU, Ukraine, Russia and the Western Balkan Countries12.5.2022 11:16:28 CEST | Press release
The summit will be livestreamed from 9 a.m. to 8 p.m.
Acousia Therapeutics GmbH: Acousia Therapeutics to present its first-in-class hearing loss treatment program with ACOU085 at the 2nd Inner Ear Therapeutics Summit in Boston11.5.2022 10:03:28 CEST | Press release
Acousia Therapeutics GmbH will be presenting data on the company’s clinical stage, first-in-class lead candidate ACOU085 at the Hanson Wade 2nd Inner Ear Therapeutics Summit to be held in person in Boston (MA) from June 20–23, 2022.
Northern European Rhetoric Championships to take place in Luebeck, Germany2.5.2022 13:59:50 CEST | Press release
Danish, German, Norwegian and Swedish speakers compete on online Contests on May 7th and 8th, 2022 / Live conference in Luebeck, Germany on May 14th and 15th
HoGA Capital AG: Thousands of visitors marveled at Castello CUBE during Biennale – European premiere for unique golden artwork in Venice22.4.2022 09:54:48 CEST | Press release
The Castello CUBE is a unique artwork. Never before in history has this much gold been worked into one artwork. Today, thousands of visitors enjoyed the rare opportunity to marvel at the CUBE during the Venice Biennale, where – under the highest security precautions – Niclas Castello’s work was exhibited for a few hours near the Ca’ di Dio.
I vårt presserom finner du alle våre siste pressemeldinger, kontaktpersoner, bilder, dokumenter og annen relevant informasjon om oss.
Besøk vårt presserom