WPP and iHeartMedia Launch ‘Project Listen’
iHeartMedia, America’s leading audio company, and WPP, the creative transformation company, today announced the launch of Project Listen to develop next-generation insights, planning and creative capabilities in audio.
The two companies will help brands better engage with consumers and win across all audio platforms: broadcast radio, digital streaming, podcasts, smart speakers and live events.
Consumer listening is at an all-time high, according to new iHeartMedia research. The study shows consumers say they are listening to audio content for an average of 17 hours a week, with millennials and younger generations listening the most. This ramp up in listening is the direct result of the rapid growth of digital streaming, podcasts, smart speakers and airpods, on top of the massive and consistent scale of broadcast radio.
The new partnership comprises:
- Creative Audio Studio – Audio will be pushed higher on the agendas of creatives and media strategists with the launch of a new studio at GroupM’s headquarters at 3 World Trade Center in New York. Clients and creatives from across WPP will experiment with modern audio marketing programs, working with creative producers in a series of pilots.
- Empowering Planning – iHeartMedia’s Smart Audio Insights and audience tools will be integrated with GroupM’s proprietary data and insights tools to uncover new insights and support novel measurement approaches, all of which will be shared in quarterly intelligence reports for clients and the market. A new audio certification program for planners at GroupM’s agencies will roll out later in 2019.
- Raising Audio IQ – A new Project Listen monthly podcast is launching in Cannes with plans for 18 episodes through 2020. Lessons from the client pilots and research will be shared to help inspire more advertisers to embrace audio’s new capabilities.
Project Listen is intended to raise the bar in audio creativity and media strategy through shared learning about what works in the evolving audio landscape. The partners will help marketers to mine audio data for insights and to deploy them across a cohesive planning framework, from creative strategy to media planning and implementation.
“At iHeartMedia, we understand the unparalleled power of audio and its ability to engage and make brands part of the daily conversation, with consumers of all ages, at a massive scale,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands. Simply put, audio is the biggest greenfield for growth in media today, and we could not be more excited to partner with the talented teams across WPP to develop the tools and skillsets needed to unlock that growth.”
“Consumers are listening more than ever, and we already know the power of music, voice and sound to create engaging and emotional human connections,” said Mark Read, CEO of WPP. “As consumer behaviour evolves, from the media they enjoy to how they relate to brands and make purchase decisions, it’s essential to have a modern approach to creative and strategy for all media, including audio.”
“People are wired for sound – it grabs our attention, sets our mood, and triggers our memories and imagination. It transports us from a favorite artist’s soundstage, to a podcast courtroom or even another galaxy. It’s quite literally a soundtrack for our lives,” said Brad Hiranaga, NA Chief Brand Officer, General Mills. “Because audio is an incredible driver of culture and yet is so personal, it’s a profound way to tell a brand story that connects with people authentically in the right moments of their day. That connection is a great match to our mission for our brands to create experiences for people and provide value in their lives.”
“Marketers spend a lot of time perfecting the way their brand looks, but today there is an equal need to focus on how they sound,” said Leslie Sims, Chief Creative Officer for Ogilvy USA. “With the growth in listening, sonic branding is becoming an even more vital part of the creative process. Project Listen will challenge us to experiment even more as we work with clients to explore new sonic solutions.”
“At GroupM, our single-minded focus is on helping clients to best utilize the media that can help deliver growth for their businesses,” said Tim Castree, CEO, GroupM North America. “Like every other medium, audio is quickly evolving. This requires work with our clients and our partners to test and learn how to leverage the scale and reach of audio, and the creative and innovation potential of new platforms, which is what we’ll do with Project Listen.”
Project Listen was announced today at the 2019 Cannes Lions International Festival of Creativity during a special live podcast at the WPP Beach. The podcast featured Brad Hiranaga, Chief Brand Officer, General Mills; Bob Pittman; Tim Castree; Leslie Simms, Chief Creative Officer of Ogilvy US; Ryan Seacrest, host of On Air with Ryan Seacrest, Live With Kelly and Ryan and American Idol; and host Will Pearson from the hit podcast, Part Time Genius.
iHeartMedia is the #1 audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the US. The company’s leadership position in audio extends across multiple platforms including 848 live broadcast stations; its iHeartRadio digital service available across more than 250 platforms and 2,000 devices including smart speakers, smartphones, TVs and gaming consoles; through its influencers; social; branded iconic live music events; and podcasts as the #1 commercial podcast publisher. iHeartMedia also leads the audio industry in analytics and attribution technology for its marketing partners, using data from its massive consumer base. iHeartMedia is a division of iHeartMedia, Inc. (PINK:IHTM). Visit iHeartMedia.com for more company information.
WPP is a creative transformation company. We build better futures for our clients through an integrated offer of communications, experience, commerce and technology. For more information visit www.wpp.com.
Niken Wresniwiro, WPP
+44 (0)20 7282 4600 / +44 (0)7876 005 489
David Grabert, GroupM
Angel Aristone, iHeartMedia
About Business Wire
(c) 2018 Business Wire, Inc., All rights reserved.
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
New CloudBlue Connect Delivers Omni-Product Platform that Unifies Multiple Channels21.11.2019 15:12:00 CET | Press release
CloudBlue, an Ingram Micro business, today announced the global launch of CloudBlue ConnectTM, an omni-product platform aimed at helping vendors and service providers expand their reach and decrease time to market with minimal overhead costs. The CloudBlue Connect platform is capable of helping a company use only one system to manage its go-to-market channels – direct and indirect – supporting both traditional and recurring digital products and services. Furthermore, the platform automates many of the time-intensive tasks of managing a go-to-market channel, including contract management, maintaining product information, fulfillment, usage management and subscription services. “Vendors and service providers have long been struggling to manage multiple integrations for their partnership and channel programs and have been forced to invest a huge amount of resources in development and maintenance,” said Tarik Faouzi, vice president of CloudBlue. “CloudBlue Connect alleviates these issues,
Speech Processing Solutions: Philips Named One of the Top 3 Dictation & Transcription Services by Canadian Lawyers21.11.2019 14:58:00 CET | Press release
Philips Dictation, by Speech Processing Solutions, is the market leader in professional dictation and has been named a preferred supplier of dictation and transcription services by lawyers and legal professionals in the fifth annual Canadian Lawyer Readers’ Choice Awards . These awards recognize legal products and service providers that rise above the competition. “We are honored that Philips has been recognized as one of the leading suppliers in speech-to-text solutions. We create our products with the goal of simplifying workflow and increasing productivity, and we are happy to have that reflected by professionals in the legal industry” says Dr. Thomas Brauner, CEO of Speech Processing Solutions. The professional Philips speech-to-text portfolio offers a variety of choices from future-proof cloud dictation to on-premise enterprise software. Combined with reliable, specialized dictation devices and the extension to smartphone dictation, legal professionals can leverage customizable so
CSC Releases Inaugural Securitization Industry Pulse Report21.11.2019 14:00:00 CET | Press release
CSC, the world’s leading provider of business, legal, tax, and digital brand services, today announced the release of its inaugural securitization industry report, in conjunction with GlobalCapital, a top news, opinion, and data service dedicated to international capital markets. “Our research study is unique in that it provides a comprehensive view of the securitization industry across regions and asset classes rather than being asset or region-specific,” says John Hebert, senior vice president of CSC’s Global Financial Markets business. “Our report aims to define key issues facing the industry, understand how market participants are responding, and provide insights into the drivers and underlying forces impacting market trends.” The survey includes the opinions of the industry’s most prominent players—more than 150 issuers, arrangers, investors, and service providers—across North America, Europe, and Asia. The report arms stakeholders with expert predictions into the asset classes th
Industry Veterans Appointed to Head the Global Technical Operations and Clinical Development Organizations at Kite21.11.2019 13:30:00 CET | Press release
Kite, a Gilead Company (Nasdaq: GILD), today announced two new additions to the company’s leadership team. Charles Calderaro will join Kite as Global Head of Technical Operations, and Ken Takeshita, MD will join as Global Head of Clinical Development. Both Mr. Calderaro and Dr. Takeshita will report directly to Christi Shaw, Chief Executive Officer of Kite. “Innovation in manufacturing and scientific advancement are dually critical to the delivery and continued progress of cell therapy,” said Ms. Shaw. “We are pleased to welcome Charles and Ken, whose deep and diverse experience will bolster Kite’s leadership in cell therapy and ensure that we are best positioned to meet the needs of patients now and well into the future.” Mr. Calderaro will be responsible for leading all aspects of Kite’s technical operations, including process development, manufacturing, supply chain management, quality assurance and end-to-end optimization for the company’s commercial and pipeline products, effectiv
Brightline Publishes New Books to Support Leaders on Understanding and Delivering Transformation Initiatives21.11.2019 13:00:00 CET | Press release
Leaders from around the globe are dealing with two major roadblocks to be successful in implementing their vision, deliver sustainable growth and deal with the most complex issues of our society. Research shows that only 1 in 10 organizations are able to implement all their strategic initiatives, and more impressive, when it comes to transformation, 70% of the transformation initiatives are failing. Forbes cites a $900 million worth of waste in 2018 alone. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191121005385/en/ (Photo: Business Wire) "Transformation efforts today are more likely to fail than succeed. We realized that there is a lot more we can do in the area of strategic transformation," said Sunil Prashara, President and CEO of Project Management Institute. Brightline™, a Project Management Institute (PMI) initiative, officially released this week two new books at the Thinkers50 Gala Award and Global Peter Drucker F
Moody’s Analytics Wins Balance Sheet Risk Management and Enterprise Stress Testing Categories in Chartis RiskTech100®21.11.2019 13:00:00 CET | Press release
Moody’s Analytics, a global provider of financial intelligence, has won the Balance Sheet Risk Management and Enterprise Stress Testing categories in the Chartis RiskTech100® 2020. These are two of the seven categories we won, including the Banking Industry category, to go along with a #4 overall ranking. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191121005299/en/ It’s the second year we’ve won the Balance Sheet Risk Management category, on the strength of the RiskConfidence™ balance sheet management platform. Banks around the world use this integrated platform to manage their enterprise-level ALM and liquidity risk and for a host of regulatory and business needs. Anchored in our industry-leading modeling expertise, Moody’s Analytics stress testing solutions help banks meet their stress testing challenges while extracting business value from the results. By understanding the potential impacts of different scenarios, our