Top 10 Incentives: What PR professionals would like from their employers

Those surveyed were asked to state on a scale from 0 (completely unimportant) to 10 (very important) the significance that different perquisites have for them in their work. The option of being able to work from home is the most important according to those surveyed (8.6). Free drinks and compensation for the costs of public transport travel are in second place on the list of wishes (each 7.1). The corporate communicators were almost as pleased when their employers provided them with mobile devices for their work, such as a notebook (6.8) or a smartphone (6.5).
Company parking places were much less significant (5.3). Health and care were also relegated to lower places on the list of desirable perks. Provision by the employer of assistance for health insurance or care for family members were seen as only moderately important (each 5.8). The ubiquitous office fruit bowl turned out to be an overrated benefit (4.7). Staff satisfaction does not greatly depend on the availability of free apples and bananas.
Money is not everything: Top 10 ranking of the most popular perks:
0 = completely unimportant, 10 = very important
1. Home office working: 8.6
2. Free drinks: 7.1
3. Public transport pass: 7.1
4. Notebook for unlimited use: 6.8
5. Smartphone for unlimited use: 6.5
6. Canteen or food vouchers: 6.0
7. Additional health insurance: 5.8
8. Assistance in caring for family members: 5.8
9. Company parking places: 5.3
10. Fruit bowl in the office: 4.7
Source: PR Trend Monitor 2018
Surveyed: 987 professionals and managers from press offices and PR agencies
Method: Online questionnaire, Survey period: February 2018
Survey initiators:
Kontakter
news aktuell GmbH
Janina von Jhering
Deputy head of corporate communications
Phone: +49 40/4113 - 32598
vonjhering@newsaktuell.de
https://twitter.com/JvJhering
Bilder


Om news aktuell GmbH
news aktuell, a subsidiary of the Deutsche Presse-Agentur (dpa), provides companies, institutions and associations with effective access to both the media and consumers and supports the organizations in telling their stories easily and successfully. Utilizing the digital tools “ots” and “zimpel” PR content reaches all media formats, including classic print titles, wide-reach online portals or social networks. In addition, news aktuell publishes all of its clients' PR content on www.presseportal.de, one of Germany's widest-reaching PR portals. Thus, all relevant multipliers are reached worldwide, ranging from editors and digital influencers to specialist bloggers and interested consumers. Communications specialists from all over Germany rely on the expertise of the dpa subsidiary. news aktuell has been on the market since 1989 and employs over 135 people. The company is based in Hamburg. Further locations include Berlin, Frankfurt and Munich.
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