Business Wire

REPLY: New Tool “China Beats” Provides Deep Insights Into the Chinese Market

Share

TD Reply, the company specializing in marketing and innovation consulting within the Reply Group, developed China Beats, a business intelligence solution that enables companies to gain an in-depth understanding of the Chinese market and its players. This is ensured by AI-supported social listening with connection to all major Chinese e-commerce, social media and search platforms such as Alibaba, Baidu, WeChat and Weibo.

The prosperity of the Chinese population is growing at a rapid pace. According to analysts estimates, around 550 million Chinese will belong to the middle class by 2022. As a result, the Chinese market is also becoming increasingly important for international companies. Entering the market, however, is challenging, especially in terms of reliable identification of target groups, analysis of their consumer behavior and preferences. Digital data can provide a remedy, because the majority of Chinese consumers are netizens who shop on digital platforms, exchange their opinions there and thus leave behind many digital traces.

Advantage through market insights

Obtaining reliable data from Chinese online platforms has so far been a resource-intensive and technically challenging task. In addition, an in-depth understanding of the Chinese market is necessary to draw the right conclusions from the data.

This is where China Beats comes in, a newly developed business intelligence solution from TD Reply. The development is being driven forward jointly by the Berlin and Beijing locations. The Beijing location, which opened in 2010, has already supported several leading industry players in expanding their business in China using digital data. The market knowledge gained over many years as well as the corresponding technical know-how have been strongly incorporated into the development of China Beats.

"China Beats will be the first SaaS-Solution that can answer questions like: In which markets in China can I be particularly successful with my products? Who are the players? And above all: How does the Chinese consumer tick, whom I want to convince", says Lars Alexander-Mayer, Partner TD Reply. "Users gain unique market insights - which lay the foundation for long-term success in China."

Understanding Chinese consumers

The answers are provided by digital data and through the AI-supported Advanced Analytics Engine. All relevant Chinese e-commerce, social media and search platforms such as Alibaba, Baidu, WeChat and Weibo are connected as data sources. Millions of social media posts, forum entries and reviews are evaluated. In addition there are contextual data from legislative texts, patent databases, news platforms and job portals.

The reduction and analysis of the data is carried out by advanced scrapping algorithms and Machine Learning combined with Natural Language Processing. "The technology allows the recognition of context, slang, and clustering of core information into different subject areas. Consumer perceptions in China are interpreted correctly and made easily available to the user," says Lars-Alexander Mayer. "The data and insights flow together in the performance dashboard. In the end, users have all strategically relevant information that has to do with their business in China in one place".

China Beats will be presented to a wider audience at the Reply Xchange in Munich and Milan. The launch will follow in Q3 2019. Users of Pulse, TD Reply's Insights platform, will have the opportunity to integrate China Beats into their existing dashboards. For further information visit: www.ChinaBeats.io.

Reply

Reply [MTA, STAR: REY] specialises in the design and implementation of solutions based on new communication channels and digital media. Reply is a network of highly specialised companies supporting key European industrial groups operating in the telecom and media, industry and services, banking, insurance and public administration sectors in the definition and development of business models enabled for the new paradigms of big data, cloud computing, digital media and the Internet of Things. Reply services include: Consulting, System Integration and Digital Services. www.reply.com

Contact information

Media:
Reply
Fabio Zappelli
f.zappelli@reply.com

Aaron Miani
a.miani@reply.com

About Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Rakuten TV Launches its AVOD Service in Europe15.10.2019 08:30:00 CESTPress release

Rakuten TV, one of the leading video-on-demand platforms in Europe, today announced the launch of its first AVOD - ad-supported video-on-demand - channels within the platform. This new business model will allow viewers to watch a wide range of content for free. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191015005048/en/ Rakuten TV's new UI 4.0 including "Free" section (Photo: Rakuten TV) The free section of Rakuten TV will launch with an initial offer including Hollywood and local content to be expanded to additionally include exclusive Rakuten content, TV series, documentary series, news and sport channels in the coming months - with a combined linear and on-demand offer. Among the exclusive content, Rakuten TV will present on its AVOD channel Matchday - Inside FC Barcelona, the new documentary series about FC Barcelona from the inside, offering previously unseen and exclusive scenes from the players’ private lives. Nar

Groundbreaking CloudCO Demo at Broadband World Forum 2019 Made Possible by UNH-IOL’s Role as Open Broadband Lab15.10.2019 08:00:00 CESTPress release

The University of New Hampshire InterOperability Laboratory (UNH-IOL), an independent provider of broad-based testing and standards conformance services for the networking industry, today announced they have helped create the first publicly demonstrated lab instance of hosting the CloudCO architecture as a Broadband Forum Open Broadband Lab (OB-Lab). Working directly with industry partners BT, Swisscom, TIM, Altice Labs, DZS, Nokia, VMware, and EANTC, they will demonstrate the integration of the test platform which will be showcased at Broadband World Forum 2019 (BBWF) in Amsterdam, Netherlands this week. The intention of the OB-Labs initiative is to demonstrate an open framework for cloud-based broadband for carriers globally, and bring the promise of SDN and NFV to fruition. The demo at BBWF 2019 was built from a combination of open source from the OPNFV, ONAP, and Open Broadband Access Abstraction (OB-BAA) projects and products from Nokia, Altice Labs, DZS, and VMware. A first of it

Forter Fraud Attack Index Reveals 89% Increase In Loyalty Program Fraud15.10.2019 07:30:00 CESTPress release

Forter, the leader in e-commerce fraud prevention, today announced the release of the seventh edition of its Fraud Attack Index. The report tracks shifting behaviors in online businesses across a variety of industries. The latest edition of the Fraud Attack Index indicates that fraud is evolving rapidly beyond the point of the transaction to accounts such as loyalty programs and abuse of return policies. Loyalty fraud increased by 89% year over year, while the total dollar amount in online fraud increased by 12% year over year. “A clear trend in online fraud is emerging,” said Michael Reitblat, CEO and Co-Founder of Forter. “The industry as a whole has done a tremendous job detecting and preventing payment fraud at the point of transaction. This eliminates the amateurs. We’re seeing fraudsters now shift their efforts earlier in the customer journey, gaining access to consumers’ accounts.” The Fraud Attack Index shows that fraudsters are having significantly more success in account take

Last Chance to Register for CES Unveiled in Amsterdam15.10.2019 07:00:00 CESTPress release

Consumer Technology Association (CTA): WHAT: The Consumer Technology Association (CTA) ® today announced the last chance to register for the third annual CES Unveiled in Amsterdam. CES Unveiled is an official CES® 2020 preview event, bringing together executives, influential media and prominent industry influencers to experience the latest tech innovations from across Europe. Europe welcomed more than 16,000 attendees to CES 2019 and continues to lead innovation by example. CES Unveiled promotes the continued value it shares with Europe through partnerships across government, business and research. CES Unveiled in Amsterdam will focus on the theme “Tech Improving Lives,” featuring an expected 100 exhibitors (including 50+ startups) from the Netherlands and across Europe. Some top exhibitors include: Aitheon – Integrates AI and Robotics in a user-friendly way to ensure businesses become automated in a single, simple platform Crescent Tech – Provides the world’s first purpose designed we

Takeda Agrees to Divest Select OTC and Non-core Assets to Acino for Over $200 Million USD15.10.2019 06:45:00 CESTPress release

Takeda Pharmaceutical Company Limited (TSE:4502/NYSE:TAK) (“Takeda”) today announced that it has entered into an agreement to divest a portfolio of select over-the-counter (OTC) and prescription pharmaceutical assets in a number of Near East, Middle East and Africa (NEMEA) countries within its Growth and Emerging Markets Business Unit to Acino for a total value in excess of $200 million USD. This is the third transaction in FY19 that furthers Takeda’s strategy to focus on business areas core to its long-term growth and facilitate rapid deleveraging following its acquisition of Shire. “The divestment of non-core assets sold in NEMEA represents the continued execution of our strategy to optimize our portfolio, invest in the defined core business areas, and accelerate our progress toward reaching our target leverage ratio,” said Costa Saroukos, Chief Financial Officer, Takeda. While these products continue to play important roles in meeting patient needs, they are primarily outside of Tak

Thales Named a Market Leader in KuppingerCole Analysts Leadership Compass for Identity-as-a-Service Access Management15.10.2019 06:00:00 CESTPress release

Thales today announced that it has been positioned as a Market Leader in the 2019 KuppingerCole Leadership Compass for Identity-as-a-Service (IDaaS) Access Management. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191014005576/en/ (Photo: Thales) The report recognized Thales, through its SafeNet Trusted Access offer, as a market leader in terms of the number of customers, partner ecosystem, and global reach in the IDaaS Access Management market. KuppingerCole’s Leadership Compass takes a thorough look at the overall IDaaS Access Management industry, provides in-depth analysis of the main players in the market, and rates vendors on innovation, product features, and market reach. “With a strong global presence, SafeNet Trusted Access presents a flexible solution based on standards and, in addition, agents as a service to cater to the access management requirements of organizations with broad contextual authentication needs,”