GlobeNewswire by notified

RAPALA VMC HEADS INTO THE 2022 ICE FISHING SEASON WITH STRONGEST CATALOGUE IN COMPANY HISTORY, REINFORCING ITS GLOBAL MARKET LEADERSHIP IN ICE FISHING WHILST BENEFITTING FROM GROWING DEMAND AS PANDEMIC LOCK DOWN MEASURES CONTINUE WORLDWIDE

Share


RAPALA VMC HEADS INTO THE 2022 ICE FISHING SEASON WITH STRONGEST CATALOGUE IN COMPANY HISTORY, REINFORCING ITS GLOBAL MARKET LEADERSHIP IN ICE FISHING WHILST BENEFITTING FROM GROWING DEMAND AS PANDEMIC LOCK DOWN MEASURES CONTINUE WORLDWIDE

The 2022 ice fishing season is here, and with it comes a winter product offering from Rapala VMC that includes more brands and more exciting products than has ever been seen in years past. Now including both 13 Fishing, firmly established within the international ice fishing scene since the mid 2010’s – and most recently, Okuma, a global mega rod & reel brand with over 35 years of experience now set on a new growth journey, spearheaded by Rapala VMC’s 2021 acquisition of the brand in Europe and Russia. 

On top of this great new addition to our brand portfolio, the market is currently experiencing an unprecedented demand for electric-powered ice augers, thanks both to booming participation in ice fishing, and a sweeping transition from gas/fuel power to more efficient and sustainable electric power. With StrikeMaster as our flagship lithium technology ice auger brand, Rapala VMC is perfectly positioned to enjoy this trend, delivering more high-performance ice-cutting products to demanding consumers than ever before.

“We are extremely proud to be able to claim that today, StrikeMaster is undeniably the market leader in powerheads and ice drills,” says Tapio Verho, Director of Rapala VMC’s ice fishing business. “Innovative products such as the 100% electric-powered Lithium 40V Ice Auger and new, lightweight Lithium 24V Ice Auger have raised the bar of what is accepted by enthusiastic hard water anglers worldwide, propelling the brand to this esteemed position.” Furthermore, ice fishing anglers are eagerly stocking up on Rapala’s latest ice accessories & safety gear, along with 13 Fishing FreeFall ice combos. VMC’s newest ice jigs have disappeared from shelves after being launched in Europe, following on from years of growth in North America. Sufix ice lines are proving more popular than ever and Rapala’s Ice blades continue to be the blades-of-choice for serious ice-drilling anglers.

Exciting Okuma products are now hitting shelves across Europe under Rapala VMC’s distribution for both the 2022 winter and summer seasons with a proven range of over 350 reel models, and over 450 different rods and combos across predator, carp, saltwater, spinning, trolling, game fishing, casting, centerpin and ice. Customer excitement is very high and pre order bookings are very strong. Our customer base is loyal and confident with several retailers having come to value the technical features, high performance, durability, and massive assortment that Okuma is bringing to the recreational fishing industry. Okuma’s product range is highly suited to European and Russian fishing methods, and Okuma will become the flagship brand in Rapala VMC’s European rod & reel product portfolio. Together with 13 Fishing and other Rapala VMC Group brands, the Group’s impressive product portfolio will form a winning platform in the region.

For winter ice fishing enthusiasts, Okuma brings a range of micro-sized baitfeeders on the Ceymar reel platform. These specialist reels are built for tough conditions with features such as Okuma’s Precision Elliptical Gearing and Rotor Equalizing System that improve performance in cold weather.

“With three of our five PD&I centers located in the main ice fishing regions globally, we’re very well positioned to capitalize on emerging trends as they happen. Be it in the vast Nordic region surrounding Helsinki, or the cold clear Canadian lakes of Ontario, to the epicenter of all ice fishing ‘The American Ice Belt’ stretching directly though Minnesota,” comments David Neill, Executive Vice President, Product Development & Innovation at Rapala VMC. “Having our development teams located in these key fisheries allows us to work together with top pro’s – with this we are able to capture trends early and continuously bring new and emerging techniques to the marketplace. 2021/22 has been no exception with products like the Jigging Shadow Rap and Rap V now in store. Both are modernized vertical jigging lures that will be attractive to all gamefish through the ice. With many new offerings in Rapala VMC’s key ice brands, pre-season sales were at record breaking levels in all regions.”

An earlier-than-usual start to the Nordic winter season has seen ice fishermen already braving the cold. This quick, cold change has helped kick off what we expect to be a great winter season of sales and outdoor activities enjoyed by many. We are excited and grateful to be able to bring anglers such a diverse product line to choose from this winter season.

RAPALA VMC CORPORATION

Nicolas Cederström Warchalowski
President & Chief Executive Officer

For further information, please contact:

Nicolas Cederström Warchalowski, President & Chief Executive Officer, +358 9 7562 540
Olli Aho, Investor Relations, +358 9 7562 540

Attachment

To view this piece of content from www.globenewswire.com, please give your consent at the top of this page.
To view this piece of content from ml-eu.globenewswire.com, please give your consent at the top of this page.

About GlobeNewswire by notified

GlobeNewswire by notified
GlobeNewswire by notified
One Liberty Plaza - 165 Broadway
NY 10006 New York

https://notified.com

GlobeNewswire by notified is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.

Subscribe to releases from GlobeNewswire by notified

Subscribe to all the latest releases from GlobeNewswire by notified by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from GlobeNewswire by notified

FutureDial Automation Solutions Process Over 231 Million Preowned Mobile Phones Worldwide25.1.2022 14:30:00 CET | Press release

Growing adoption of FutureDial’s robotics and automation software by Wireless Carriers, Third-Party Logistics Providers (3PLs) and Mobile Device Recyclers led to explosive volumes of preowned iPhones and Android Smartphones being processed for resale in 2021 SUNNYVALE, Calif., Jan. 25, 2022 (GLOBE NEWSWIRE) -- FutureDial Incorporated continued its commanding lead in providing mobile device processing solutions for Wireless Carriers, Mobile Device Buy-Back & Trade-In Companies, Mobile Phone Recyclers and Third-Party Logistics Providers (3PLs) during the year, announcing that its robotics and automation software solutions have been used by customers in the mobile supply chain to data clear, functionally test and grade a cumulative total of over 231.4 Million pre-owned Android smartphones and iPhones worldwide, for resale on secondary markets. Additionally, the total number of functional tests using FutureDial software and robotics for quality assurance performed on preowned iPhones and A

HMNC Brain Health Expands International Patent Portfolio with Two Stress-axis Related Substances for Major Depressive Disorder25.1.2022 14:30:00 CET | Press release

In-Licensing arrangement with the renowned Max Planck Society, extends patent protection for clinical research and strengthens Nelivabon and Cortibon developmental projects The Company has also established an office in the United States, furthering global expansion strategy MUNICH, Germany, Jan. 25, 2022 (GLOBE NEWSWIRE) -- HMNC Brain Health, (“HMNC” or the “company”), a clinical stage biopharmaceutical company pioneering the development of personalized therapies in psychiatry, announced that it has expanded its international patent portfolio in the field of psychiatric therapy with two patent families claiming substances for treating stress-axis related Major Depressive Disorder. These license agreements are part of a broader collaboration with the renowned Max-Planck-Society, comprising biomarker patent claims and therapeutic patent claims covering markets in Europe, the U.S., and now Asia, in particular Japan. Utilizing a more personalized approach to discovering new drugs in psychi

Mandalay Resources fortsätter att presentera utmärkta resultat från utvidgningsborrningen i Björkdalsgruvans östra del25.1.2022 14:25:01 CET | Pressemelding

Ådror med synligt guld och höga halter indikerar en uppgradering på djupet i Björkdal TORONTO, Jan. 25, 2022 (GLOBE NEWSWIRE) -- Mandalay Resources Corporation (”Mandalay” eller ”bolaget”) (TSX: MND, OTCQB: MNDJF) har nöjet att meddela en uppdatering om utvidgningsborrningen i de östra delarna av Björkdalsverksamheten i Sverige. Nya borrningshöjdpunkter: Utvidgning av centrala området 47,7 g/t guld över 11,7 m (uppskattad sann bredd ”ETW” 5,85 m) i MU21-052: Inklusive 1 056,0 g/t över 0,40 m;47,5 g/t guld över 6,4 m (ETW 4,11 m) i MU21-047: Inklusive 716,0 g/t över 0,31 m; och507,0 g/t guld över 0,45 m (ETW 0,23 m) i MU21-051. Utvidgningstestning av centrala området 45,5 g/t guld över 2,3 m (ETW 1,15 m) i MU21-028;83,1 g/t guld över 0,4 m (ETW 0,39 m) i MU21-029;8,4 g/t guld över 5,7 m (ETW 5,35 m) in MU21-030; och5,1 g/t guld över 8,0 m (ETW 6,13 m) i MU21-031. Centralt område – Länk till Lake-området 13,2 g/t guld över 1,0 m (ETW 0,94 m) i MU21-028; och19,3 g/t guld över 0,4 m (ETW 0

Exterro Announces Significant Industry Promotion of its Document Review Platform25.1.2022 14:00:00 CET | Press release

Latest Version of Revamped Exterro Review Platform Optimized for Entire Legal Ecosystem; Limited-Time Only Promotion offers up to 6-Months Free Use of Platform PORTLAND, Ore., Jan. 25, 2022 (GLOBE NEWSWIRE) -- Exterro Inc. – the preferred provider of Legal GRC software specifically designed for in-house legal, privacy, and IT teams at Global 2000 and AmLaw 200 organizations – today announced, for a limited-time only, a promotion of up to 6 free months and 5 terabytes of data storage of its Review platform. The promotion coincides with Exterro’s ongoing build out of its Review business unit and updated feature capabilities that are now available to the entire legal ecosystem, including legal service providers, law firms and corporate clients. Furthermore, the promotion of Clay Cocalis to Chief Revenue Officer and the addition of Don McLaughlin, Senior Vice President, Review Software represents the significant investment the company is placing in Exterro Review to ensure greater market s

Shareholders’ proposals to the Annual General Meeting for the number of Marimekko’s Board members, the composition of the Board and its remuneration25.1.2022 14:00:00 CET | Press release

Marimekko Corporation, Stock Exchange Release, 25 January 2022 at 3.00 p.m. Shareholders’ proposals to the Annual General Meeting for the number of Marimekko’s Board members, the composition of the Board and its remuneration Shareholders representing in total approximately 27% of all of Marimekko Corporation’s shares and votes have made a proposal to the Annual General Meeting to be held on 12 April 2022 for the number of members of the Board of Directors, the composition of the Board and its remuneration. Proposal for the number of members of the Board of Directors Shareholders who represent approximately 27% of all of Marimekko Corporation’s shares and votes have informed the company that they propose to the Annual General Meeting that six (6) members be elected to the Board of Directors. Proposal for the composition of the Board of Directors The above-mentioned shareholders have also informed the company that they propose that Carol Chen, Mika Ihamuotila, Mikko-Heikki Inkeroinen and

RESULT OF RIKSBANK REVERSED AUCTIONS KOMMUNINVEST BONDS25.1.2022 11:07:00 CET | Press release

RESULT OF RIKSBANK REVERSED AUCTIONS KOMMUNINVEST BONDS Auction date2022-01-25Loan2311Coupon1.00 %ISIN-codeSE0010948240Maturity2023-11-13 Tendered volume, SEK mln500 +/- 250 Volume offered, SEK mln1,357 Volume bought, SEK mln500 Number of bids4 Number of accepted bids1 Average yield0.067 %Lowest accepted yield0.067 %Highest yield0.067 %% accepted at lowest yield 100.00 Auction date2022-01-25Loan2611Coupon1.00 %ISIN-codeSE0012569572Maturity2026-11-12 Tendered volume, SEK mln500 +/- 250 Volume offered, SEK mln1,699 Volume bought, SEK mln500 Number of bids6 Number of accepted bids3 Average yield0.725 %Lowest accepted yield0.722 %Highest yield0.730 %% accepted at lowest yield 54.55 Auction date2022-01-25Loan2805Coupon0.75 %ISIN-codeSE0015660139Maturity2028-05-12 Tendered volume, SEK mln500 +/- 250 Volume offered, SEK mln2,462 Volume bought, SEK mln500 Number of bids11 Number of accepted bids4 Average yield0.957 %Lowest accepted yield0.954 %Highest yield0.970 %% accepted at lowest yield 64.