GlobeNewswire by notified

PubMatic Puts Publishers in Control with Major OpenWrap Enhancements

Share

New Omnichannel Upgrades for OTT, Mobile App Developers, and Web Publishers

NO-HEADQUARTERS/REDWOOD CITY, Calif., Sept. 19, 2022 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a series of major investments in OpenWrap, the company’s unified auction solution for publishers. Recent enhancements to OpenWrap give publishers, including app developers, increased flexibility and improved performance with omnichannel and platform-specific enterprise-grade developer customization.

As a leading independent wrapper solution globally, OpenWrap gives publishers more control over their programmatic advertising business. There has been strong momentum for the solution: As of Q2 of 2022, PubMatic revenue from OpenWrap has nearly doubled year-over-year.

OpenWrap is built on the open-source Prebid codebase, which provides publishers greater control, transparency and innovation. With new OpenWrap features, sellers can clearly examine and activate the levers that contribute to delivering incremental performance.

PubMatic has released a suite of enhanced capabilities to create value across web, CTV/OTT and mobile app. All publishers and developers leveraging OpenWrap will now gain:

  • Yield improvements – Floors designed to increase revenue, ad refresh at no cost, and levers that lift CPMs while maintaining fill.
  • Upgraded management API – Customize OpenWrap to better fit the tech stack, and gain access to new automation and API options that add flexibility.
  • Enhanced analytics – Holistic, data-visualized and real-time view of their ad business.

Additionally, OpenWrap has released new capabilities that deliver platform-specific benefits:

  • Web publishers can now utilize more than 40 Prebid modules to leverage multiple, third-party-developed technology with efficient and unbiased integration.
  • Mobile app developers can now seamlessly integrate with the top mobile mediation providers, leveraging OpenWrap’s SDK to gain access to PubMatic’s global brand demand.
  • OTT publishers can now benefit from in-line bidding, capturing the full power of a unified auction that connects with third-party ad servers.

“PubMatic provides top-notch technology support that allows Leaf Group to save time and resources while keeping our focus on content creation,” said Corey Wong, Vice President, Revenue Operations at Leaf Group. “OpenWrap already provides great value to our business and we're looking forward to leveraging the new enhancements to help us continue to streamline operations and to stay ahead of the constantly evolving ad tech landscape.”

“OpenWrap has been an important component of our programmatic strategy. We look forward to working with PubMatic to put these new innovations to work to help us drive revenue while ensuring we always maintain the optimal experience for our audiences,” said David Sky, Director of Advertising Solutions, True Digital.

“OpenWrap is first and foremost a performance solution built for publishers and app developers. We know every publisher’s business is different. We believe in open, flexible technology that enables total control and interoperability for every publisher, regardless of their inventory mix or monetization strategy. Our recent enhancements build on this foundation, delivering higher performance, more nuanced capabilities and richer insights to ensure publishers maximize the value of their inventory and audiences,” said John Martin, Director of OpenWrap at PubMatic.

About PubMatic
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.

Press Contact:
Broadsheet Communications for PubMatic
pubmaticteam@broadsheetcomms.com
(917) 826-1103

To view this piece of content from www.globenewswire.com, please give your consent at the top of this page.
To view this piece of content from ml.globenewswire.com, please give your consent at the top of this page.

About GlobeNewswire by notified

GlobeNewswire by notified
GlobeNewswire by notified
One Liberty Plaza - 165 Broadway
NY 10006 New York

https://notified.com

GlobeNewswire by notified is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.

Subscribe to releases from GlobeNewswire by notified

Subscribe to all the latest releases from GlobeNewswire by notified by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from GlobeNewswire by notified

Program for the publication of Yara International ASA third quarter results 20227.10.2022 11:05:00 CEST | Press release

The Yara International ASA third quarter 2022 results will be published on Thursday20October 2022at08:00 CEST. An on-line presentation will be held at 12:00 CEST, hosted by Yara President and CEO Svein Tore Holsether. The presentation will be held in English. The report, presentation and webcast will be available at the above mentioned times at: yara.com/investor-relations/latest-quarterly-report/ There will also be a conference call at 13:00 CEST the same day with an opportunity to ask questions to Yara’s management. Please use this link to register for this session: https://registrations.events/direct/Q4E60136. Registered participants will receive a full list of available international dial-in numbers and a unique passcode upon completed registration. Please join the event 5-10 minutes prior to scheduled start time. Alternatively, it is possible to use the dial-in numbers listed below on the day of the conference call to register through an operator: Norway - National +47.57.98.94.30

Telenor etablerer fiberselskap i Norge7.10.2022 08:55:29 CEST | Pressemelding

(Fornebu 07 september 2022) Telenor inngår en transaksjon som skal støtte fremtidige investeringer i Norges telekominfrastruktur. Tidligere i år påbegynte Telenor en prosess for å vurdere etableringen av et eierselskap for passiv fiberinfrastruktur, med en medinvestor i en minoritetsposisjon. Telenor har nå kommet til enighet om å selge 30 prosent av det nye fiberselskapet til et konsortium ledet av det globale investeringsselskapet KKR, som investerer gjennom sin kjerneinfrastrukturstrategi. Konsortiet inkluderer Oslo Pensjonsforsikring som medinvestor. Det nyetablerte selskapet er et datterselskap av Telenor og vil bli en del av det nye forretningsområdet Telenor Infrastruktur. Selskapet vil eie de passive elementene i det norske fibernettet. Dette omfatter omtrent 130.000 kilometer med kabler som leverer tjenester til omtrent 560.000 husstander. Eiendelene vil bli skilt ut fra Telenor Norge før transaksjonen sluttføres. Telenor Norge blir selskapets eneste kunde og alle operasjonell

Telenor establishes fibre company in Norway7.10.2022 08:55:29 CEST | Press release

(Fornebu 7 September 2022) Telenor enters into a transaction supporting future investments in Norway's telecom infrastructure. Earlier this year, Telenor initiated a process of evaluating the establishment of a passive fibre infrastructure ownership company with a minority co-investor. Telenor has now reached an agreement to divest 30 percent of the newly established company, Telenor Fiber AS, in Norway to a consortium led by KKR, investing through its Core Infrastructure strategy. The consortium includes Oslo Pensjonsforsikring as a co-investor. The newly established company is a subsidiary of Telenor and will be a part of the Infrastructure business area. The company will own the passive fibre assets in Norway. This includes 130,000 km of cables, connecting upwards of 560,000 homes. The company’s assets will be transferred from Telenor Norway in a demerger process prior to completion of the transaction. Telenor Norge will be the company’s only customer and all operational processes r

Sampo plc’s share buybacks 06/10/20227.10.2022 07:30:00 CEST | Press release

SAMPO PLC STOCK EXCHANGE RELEASE 07/10/2022 at 08:30 am Sampo plc’s share buybacks 06/10/2022 On 06/10/2022 Sampo plc (business code 0142213-3, LEI 743700UF3RL386WIDA22) has acquired its own A shares (ISIN code FI0009003305) as follows: Sampo plc’s share buybacksAggregated daily volume (in number of shares)Daily weighted average price of the purchased shares*Market (MIC Code)14,28144.90AQEU46,32744.76CEUX9,49144.89TQEX89,90144.82XHELTOTAL160,00044.81 *rounded to two decimals On 9 June 2022, Sampo announced a share buyback programme of up to a maximum of EUR 1 billion in compliance with the Market Abuse Regulation (EU) 596/2014 (MAR) and the Commission Delegated Regulation (EU) 2016/1052. The programme, which started on 10 June 2022, is based on the authorization granted by Sampo's Annual General Meeting on 18 May 2022. After the disclosed transactions, the company owns in total 11,395,404 Sampo A shares representing 2.14 per cent of the total number of shares in Sampo plc. Details of e

CSC and Intertrust have obtained Regulatory Clearance from the Central Bank of the Bahamas7.10.2022 07:15:00 CEST | Press release

JOINT PRESS RELEASE This is a joint press release by Intertrust N.V. ("Intertrust" or the "Company") and CSC (Netherlands) Holdings B.V. ("CSC" or the "Offeror") in connection with the recommended public offer (the "Offer") by the Offeror for all the issued and outstanding ordinary shares in the capital of Intertrust. This announcement does not constitute an offer, or any solicitation of any offer, to buy or subscribe for any securities in Intertrust. Any offer will be made only by means of the offer memorandum (the "Offer Memorandum") approved by the Dutch Authority for Financial Markets (Stichting Autoriteit Financiële Markten, the "AFM") which was published on 31 March 2022, and subject to the restrictions set forth therein. With reference to the joint press releases of 6 December 2021, 31 March 2022, 30 May 2022, 21 July 2022, and the Intertrust press release of 31 May 2022, the Offer is subject to the satisfaction or waiver of the offer conditions, all in accordance with the terms