news aktuell blog in English as well from now on
(Hamburg) news aktuell's communication blog has gone bilingual with immediate effect. Selected articles in German will from now on be available in English as well. The dpa subsidiary aims by means of this addition to meet the requirements of an increasingly international communications sector. The news aktuell blog reports on communications issues, including PR, marketing, journalism and human resources (HR).
"Our target groups are becoming increasingly international. Many of the topics that the communications sector here in Germany is concerned with are also of interest to our colleagues abroad. And conversely, there are many international firms establishing themselves in the German market that are interested in German communications issues," news aktuell chief executive Edith Stier-Thompson says. "That's why we aim to make our content on the sector available across national linguistic borders to drive forward the international focus of our corporate strategy."
Following the visual and content-related relaunch in April 2019, news aktuell has now expanded the blog with an English version. The blog deals with a wide range of issues in the fields of communication, PR, media relations, marketing, journalism, the media and human resources. The articles focus on the issues that currently concern the sector – whether as best practice contributions, as interviews or as guest postings from experts.
About news aktuell
News aktuell, a subsidiary of the Deutsche Presse-Agentur (dpa), provides companies and organizations with effective access to both the media and consumers. Utilizing the smart tools "ots" and "zimpel" PR content reaches all media formats, including classic print titles, wide-reach online portals or social networks. In addition, news aktuell publishes all of its clients' PR content on www.presseportal.de, one of Germany's widest-reaching PR portals. Thus, all relevant multipliers are reached worldwide, ranging from editors and digital influencers to specialist bloggers and interested consumers. Communications specialists from all over Germany rely on the expertise of the dpa subsidiary. news aktuell has been on the market since 1989 and employs over 135 people. The company is based in Hamburg. Further locations include Berlin, Düsseldorf, Frankfurt and Munich.
news aktuell GmbH
Janina von Jhering
Deputy head of corporate communications
Phone: +49 40/4113 - 32598
Om news aktuell GmbH
As wholly owned subsidiary of dpa, news aktuell provides business and organizations with effective access to media and consumers. Via the smart tools ots and zimpel, PR content accesses all media formats, including classical print, high click-rate online portals and social networks. In addition, news aktuell publishes all its customers’ PR content on www.presseportal.de, one of the PR portals with the greatest reach in Germany. By this means, all the relevant multipliers are reached globally, from editors, via digital influencers right up to specialist bloggers and interested consumers. news aktuell has been on the market since 1989. The company, with a staff complement of more than 135, has its headquarters in Hamburg. Other offices are in Berlin, Dusseldorf, Frankfurt und Munich.
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Wishlist: What PR professionals want from journalists19.12.2018 12:15:00 CET | Pressemelding
Fairness in collaboration, greater care in investigative reporting and reliability with respect to agreements are German PR professionals' three most important wishes from journalists. dpa subsidiary news aktuell and Faktenkontor have surveyed professionals and managers on what they would like from journalists. Almost 990 communications professionals participated in the PR- Trendmonitor.
PR Image Award 2018: Mini Molars Cambodia wins with the image "Dream Big"9.11.2018 12:37:06 CET | Pressemelding
Mini Molars Cambodia wins the PR Image Award 2018 with the Photo "Dream Big". The non-profit organization from Hamburg is involved in providing dental care to children in need in Cambodia. The NGO edged out around 1,000 entrants with its photo that was taken in the context of an aid project in a Phnom Penh informal settlement. The dpa subsidiary news aktuell made the PR Image Award for outstanding photography from companies, organizations and agencies for the 13th time.
Top 20: Germany’s companies with the largest social added value22.10.2018 14:30:00 CEST | Pressemelding
The German automotive manufacturer Continental offers the most value to society. Second and third place go to lighting manufacturer OSRAM Licht and intralogistics specialist Jungheinrich. Working together, dpa subsidiary news aktuell and Faktenkontor were the first to evaluate which German companies would deliver the highest environmental, social and economic value to people. The analysis is based on the current sustainability reports from the 5,000 companies with the largest workforces in Germany.
Top 10 Incentives: What PR professionals would like from their employers19.9.2018 14:41:53 CEST | Pressemelding
Home office, free drinks and a public transport pass These are the perks that German communicators desire most of all from their companies. dpa subsidiary news aktuell and Faktenkontor have conducted a survey among PR professionals and managers on what they expect from their employers in additional incentives apart from pay. Almost 990 communications professionals took part in the PR Trend Monitor.
Customer Darlings 2018: Most popular brands on social websites7.9.2018 16:02:55 CEST | Pressemelding
These brands score highly with consumers when it comes to service, quality and pricing: Vodafone is the most popular mobile communications provider on social websites, Aldi has taken first place among food retailers, and Deutsche Post is the winner in packaging and logistics. The dpa subsidiary news aktuell and Faktenkontor evaluated more than 53 million social media contributions on 3,000 brands for the survey “Customer Darlings” to find the most popular brands in 20 different industries.