Mentra by SATS og Universal Music annonserer samarbeid!

OSLO / BERLIN, 26. januar, 2022 – Mentra by SATS og Universal Music annonserer i dag signeringen av en lisensavtale på hele Universal Music Groups katalog. Samarbeidet gir Mentra-brukere tilgang til å trene til Universal Music Groups fulle katalog av innspilt musikk i den nordiske regionen.

Mentra by SATS is a newly launched digital service which enables high quality training from home across the Nordics. Using a combination of result-driven workout classes and gamification, the offering is supplemented by a number of interactive features. Mentra members have on-demand access to hundreds of classes with cardio, yoga and strength training, as well as the opportunity to attend live classes, and connect with friends – all with the same professional quality found at a traditional SATS fitness club. The classes’ music selection will be hand-picked by the trainers and professional music curators to elevate the entire training experience.

“We are really happy to announce this agreement with Universal. We know our users want great motivating songs by artists that they know and love as part of their work outs and it is especially important for our cardio, dance and family classes. We cannot wait to launch our first classes with the great music from Universal, this will help us inspire even more people to work out and live happier and healthier lives”, says Christian Øvregaard, Head of Mentra.

”Fitness is a great example of how fans are connecting with artists and discovering songs in ways that were unimaginable just a few years ago. With this collaboration, Mentra will be able to provide their users with a far more engaging and enjoyable experience. Trainers and users alike will have access to the most popular music from around the world”, says Holger Christoph, Universal Music Central Europe’s SVP of Digital Business.

ABOUT MENTRA BY SATS

Mentra by SATS is a new home workout experience from SATS. Mentra offers digital interactive workouts – giving you the opportunity to work out with professional guidance in comfort of your own home. We want to make your daily life easier by giving you the freedom to move at your terms – wherever you are. Through Mentra’s world of workouts, you can work out on-demand, we offer hundreds of workout sessions in cardio, strength and yoga, with more being added as we go. There is something for all difficulty levels, and different time lengths, so you will find something regardless of interest and need. You can follow one of our programs over longer periods of time to reach your goals.

ABOUT UNIVERSAL MUSIC GROUP

At Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.