MARC O'POLO: IT’S ON US. Film premiere in Paris. Marc O’Polo launches new campaign
PARIS 7. OCTOBER 2021 Marc O’Polo celebrated several premieres at its campaign launch in Paris yesterday. For the first time in its history, a film and the topic of sustainability were the center of the Scandinavian premium brand’s campaign. In addition, Marc O’Polo made its debut at Paris Fashion Week and left a lasting impression
Inside the ELLIA ART GALLERY, 300 guests from the international fashion scene enjoyed an artfully conceived film amid a captivating atmosphere. Among the attendees were director and photographer Jonas Lindstroem, campaign models Bilel Ben Ahmed, Gabriel "Ottawa" Abgolo and Kwami Efoe; influencers Caro Daur, Sophia Roe, Freja Wewer and Mara Lafontan; members of the press; key opinion leaders; and buyers from Printemps, Galeries Lafayette, DeBijenkorf and other top industry buyers.
Vast forests, raging rivers, soaring mountains. During the premiere, emotional nature shots, the backdrop of the campaign, played across oversized LED screens, accentuated by an immersive dance performance by Nick Coutsier. The unifying element of the campaign, an abstract cube, served as the focal point of the venue, while a DJ-set by Piu Piu helped set the mood.
The monumental image film, purely presented and subtly positioned in the adjoining room, was the highlight of the evening. Gripping moments. Concise images. A statement at the end of Paris Fashion Week, with a message to unite all guests and Marc O'Polo: IT’S ON US. SUSTAINABILITY SINCE 1967.
The brilliant launch of the Fall/Winter 2021 campaign kicks off a high-reach campaign that will be rolled out across all of the casual lifestyle brand's key markets. Alongside TV spots, City Lights and a comprehensive digital campaign, the first CO2-neutral Marc O'Polo campaign will extend internationally across many strategic points of sale.
ABOUT marc o’polo
Marc O'Polo - founded in Stockholm in 1967. Based on the principle of using only natural materials, the label is now an international casual fashion brand. Marc O'Polo Modern Casual, Marc O'Polo DENIM, Marc O'Polo Shoes, Marc O'Polo Accessories, and the licenses Bodywear, Beachwear, Eyewear, Home, Junior, and Legwear are synonymous with innovation, quality, and Scandinavian design. The goal of becoming a sustainable brand determines the company’s everyday decisions and actions. Join the journey!
Marc O'Polo AG is based in Stephanskirchen, Germany and is available in 22 countries through its own online stores. Around 2,000 retail and franchise partners as well as company stores represent the brand nationally and internationally in 37 countries.
+49 (0)172 1036174
About news aktuell GmbH
As wholly owned subsidiary of dpa, news aktuell provides business and organizations with effective access to media and consumers. Via the smart tools ots and zimpel, PR content accesses all media formats, including classical print, high click-rate online portals and social networks. In addition, news aktuell publishes all its customers’ PR content on www.presseportal.de, one of the PR portals with the greatest reach in Germany. By this means, all the relevant multipliers are reached globally, from editors, via digital influencers right up to specialist bloggers and interested consumers. news aktuell has been on the market since 1989. The company, with a staff complement of more than 135, has its headquarters in Hamburg. Other offices are in Berlin, Dusseldorf, Frankfurt und Munich.
Subscribe to releases from news aktuell GmbH
Subscribe to all the latest releases from news aktuell GmbH by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from news aktuell GmbH
Die Erste Foundation: Philanthropy as an opportunity for sustainable change22.10.2021 10:40:13 CEST | Pressemelding
European conference of public benefit foundations held in Vienna – 400 guests turned Vienna into “capital of philanthropy”
CDP Cassa Depositi e Prestiti: 1 tn in 'green' plans from public banks - CDP / Finance in Common Summit ends with sustainability pledge21.10.2021 08:44:15 CEST | Pressemelding
ROME, OCT 20 - The Finance in Common Summit (FICS), hosted this year in Rome by Italian public investment bank Cassa Depositi e Prestiti (CDP), in partnership with the UN's International Fund for Agricultural Development (IFAD), ended with the encouraging prospect of an ever 'greener' future for our planet, grappling with the damage caused by pollution and climate change, thanks to the efforts of the Public Development Banks (PDBs) who are "boosting their resources" in the sector, "as is shown by the one trillion dollars of investments in 'green' projects by the 26 PDBs that are part of the International Development Finance Club (IDFC), as well as pledges for further funding by 2025".
Elatec launches its own corporate blog - User authentication and identification: building knowledge, identifying opportunities20.10.2021 10:15:00 CEST | Pressemelding
As one of the world's leading providers of user authentication and identification solutions, ELATEC has a wealth of expert knowledge. Now, the company has launched its own blog, "Authentication Insights", to share helpful know-how and exciting industry insights with all interested parties. The blog posts appear regularly in German and English.
Erste Foundation: Public benefit foundations: European conference opens in Vienna19.10.2021 16:25:18 CEST | Pressemelding
For three days (18-20 Oct.) 400 guests will discuss issues relating to the general topic “From crisis to opportunity – How can philanthropy accelerate sustainable change?”
Procolombia: Join the President of Colombia, Iván Duque, at this year’s Colombia Investment Summit19.10.2021 14:06:06 CEST | Press release
The seventh annual Colombia Investment Summit (CIS) will take place from Oct. 20-26 both remotely and in person in Bogotá. Organised by ProColombia, the organisation in charge of promoting foreign direct investment in Colombia, the event is expected to bring together more than 1,000 participants and over 300 international companies for three days of academic presentations and business matchmaking with local companies, project owners and government entities.
Börsenverein des Deutschen Buchhandels: Antje Rávik Strubel receives the German Book Prize 2021 for her novel “Blaue Frau” (“Blue Woman”)18.10.2021 18:55:00 CEST | Press release
The winner of the German Book Prize 2021 is Antje Rávik Strubel for her novel “Blaue Frau” (S. Fischer).
Fleetpool GmbH: Perfect Match: ALD acquires Fleetpool Group:13.10.2021 14:06:52 CEST | Press release
Fleetpool, the German pioneer and market leader in car subscriptions, and leading international mobility provider ALD are joining forces. The two companies have agreed the 100-percent acquisition of the Fleetpool Group by ALD, including its fleet of more than 10,000 vehicles.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.Visit our pressroom