MAAG Music & Arts AG: World premiere: Viva Frida Kahlo – Immersive Experience
(Zurich, Switzerland): The first museum for immersive art in Switzerland is opening with a world premiere: Viva Frida Kahlo – Immersive Experience. The preparations for this immersive enactment of the life and work of Frida Kahlo have been two years in the making. The exhibition will be unveiled on 22 September at the new Lichthalle MAAG in Zurich. It will be the first time that the life and work of the iconic Mexican artist will be presented in an immersive format outside of Mexico.
Kahlo’s expressive paintings, with their accessible symbolism and colourful, exotic plants and animals, as well as her powerful self-portraits, are the perfect templates for an immersive presentation with video projections and light and sound effects. Visitors will experience Frida Kahlo’s life and work on a completely new level via panoramic projection.
“Viva Frida Kahlo – Immersive Experience” offers an insight into the tragic life of the Mexican artist and her creations. Her pictures come to life in the projections, while a voice-over playing the role of Frida Kahlo comments on the events and a specially composed soundtrack paints the presentation's acoustic background. The new Lichthalle MAAG uses high-performance projectors to project images onto walls, columns, ceilings and floors up to 10 metres tall and 34 metres wide, making for a breath-taking 360° experience.
Viva Frida Kahlo – Immersive Experience
Date/venue: 22.09.2021–02.01.2022, Lichthalle MAAG, Zurich, Switzerland
More information: www.vivafridakahlo.com
Contact: MAAG Music & Arts AG, PR & Communications, Christoph Rüdt, christoph.ruedt@bmaag.ch
Images
About news aktuell GmbH
news aktuell, a subsidiary of the Deutsche Presse-Agentur (dpa), provides companies, institutions and associations with effective access to both the media and consumers and supports the organizations in telling their stories easily and successfully. Utilizing the digital tools “ots” and “zimpel” PR content reaches all media formats, including classic print titles, wide-reach online portals or social networks. In addition, news aktuell publishes all of its clients' PR content on www.presseportal.de, one of Germany's widest-reaching PR portals. Thus, all relevant multipliers are reached worldwide, ranging from editors and digital influencers to specialist bloggers and interested consumers. Communications specialists from all over Germany rely on the expertise of the dpa subsidiary. news aktuell has been on the market since 1989 and employs over 135 people. The company is based in Hamburg. Further locations include Berlin, Frankfurt and Munich.
Subscribe to releases from news aktuell GmbH
Subscribe to all the latest releases from news aktuell GmbH by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from news aktuell GmbH
Valle Venia presents new song: I’ve cleared up it all – LPS feat.Lara14.11.2025 10:00:00 CET | Press release
With the song “I've Cleared Up It All” Lara steps into the spotlight as one of the most fascinating new storytellers on the music scene.
Encouraging first half of financial year 2025/2026 for HEIDELBERG thanks to much improved profitability12.11.2025 10:19:25 CET | Press release
Sales after six months around 8 percent higher than equivalent period of previous year Adjusted operating result (EBITDA) double the previous year’s figure Plan for the future on track – personnel and efficiency measures starting to have an impact HEIDELBERG maintaining strong market position worldwide Full-year forecast confirmed despite difficult economic climate
90 years of Klöber: A success story “Made am Bodensee”12.11.2025 10:00:00 CET | Press release
Owingen, 12.11.2025: How much courage does it take to start up a furniture company – as a 25-year-old woman, in 1935, in a male-dominated industry? A lot! Back then, Margarete Klöber just did it. The qualified foreign correspondent wanted to ensure healthier sitting and came up with the Polstergleich, one of the first ergonomic office chairs in Germany. The model, with its sprung construction and adjustable backrest, became a success, and Margarete Klöber a pioneer of modern seating.
PTx Brands Precision Planting and PTx Trimble Showcase Solutions for Every Season at Agritechnica 202510.11.2025 11:30:44 CET | Press release
(Salzkotten, Germany) As farmers increasingly opt to update their existing equipment with precision upgrades, visitors to the PTx exhibit at this year’s Agritechnica will discover retrofit and customization options designed to maximize efficiency and profitability. From planting to harvest and everything in between, PTx™ brands Precision Planting® and PTx Trimble™ will present innovative solutions for every season. “Agritechnica is an ideal stage for farmers from across Europe to experience how our technologies can extend the capabilities of existing equipment,” said Brian Sorbe, President, PTx. “Our goal is to help farmers tackle their toughest challenges without the need for major new equipment investments.” Discover the latest updates and events with PTx at the Agritechnica here. Booth 20C14 will be home to the entire PTx portfolio of products, including new products and familiar upgrades: vConnect | Drive: Upgrade to vDrive electric motors and vSet seed meters for industry-leading
Simple launches breakthrough AI platform delivering real-time, invoice-based CO₂e data for businesses and institutions6.11.2025 10:45:00 CET | Press release
(Vienna / Gothenburg / Osaka) – The Swedish-Austrian technology company Simple (www.itssimple.com) has launched a breakthrough AI platform that automatically reads and extracts data from invoices, quotes, and delivery notes to calculate precise CO₂e emissions in real time. Built on verified Life Cycle Assessment (LCA) data, Simple transforms routine business documents into accurate, audit-ready Scope-3 insights – instantly, automatically, and at a fraction of today’s cost. Instant CO₂e data – directly from operational documents The platform’s AI reads invoices or supplier quotes, identifies materials, products and services, and instantly matches them with scientific emission factors. This enables item-level CO₂e figures to be generated activity-based, automatically and continuously – without manual input, estimation models or consulting projects. Results appear within minutes and are priced at just cents per bill, eliminating economic barriers to accurate Scope-3 accounting. “Companies
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom