Lytho Named a Leader in New Tech Analyst Report on Marketing Resource Management by Research in Action
Report finds the Business Case for MRM has Become Clearer as Marketing Leaders are Challenged to Manage More Resources from Content and Brand Assets to Talent, Costs and Project Workflows
AMSTERDAM, The Netherlands and RALEIGH, N.C., Aug. 29, 2022 (GLOBE NEWSWIRE) -- Lytho, a creative operations platform, providing tools including creative workflow and digital asset management (DAM) to brand and creative teams, today announced it was named a “leader” in a new report by the technology analyst firm Research in Action GmbH. The report, titled “Vendor Selection Matrix ™ – Marketing Resource Management” assesses the strategy and execution of the top 15 global brands that compete in the MRM space.
Peter O‘Neill, a research director at Research in Action, describes MRM as software systems that “help to collect and share marketing assets, execute on campaigns, and track marketing assets across print and digital channels.” The purpose is to provide “a single unified system for all marketing material, which in turn ensures consistency of branding and messaging. It also enables marketers to create workflows and processes to streamline marketing operations.”
“The focus of marketing has moved from the simple realization of new business leads to a more engaging and relationship model,” says Mr. O‘Neill in the report. “That raises challenges for marketing executives about the management of all the resources they are now responsible for: digital such as content and brand assets; as well as other components such as people (talent), costs and project workflows.”
The report is partly based on a survey of 1,179 “marketing and business managers with budget responsibility” and some 1,500 interviews the analyst firm conducted. The findings show the most prominent drivers for procuring and implementing MRM solutions include the following:
- “Demonstrate our overall marketing ROI” (37.7%);
- “Reduce overall marketing operation costs” (34.6%);
- “Increase brand consistency” (25.9%);
- “Empower our local marketing stakeholders” (21.7%); and
- “Reduce marketing production bottlenecks” (18.8%).
“The need for MRM is perhaps clearer, but the modern marketing executive wants more than just an asset management system,” added Mr. O’Neill. “They need a more dynamic solution that enables them to forecast, measure, model, analyze and even predict all their business numbers – to be fully empowered with control over their marketing processes and outcomes.”
From its own perspective, Lytho is different from other solutions on the market because it’s uniquely designed to meet the needs of in-house brand and creative teams. To that end, the company formally introduced resource management – as a collection of features added to its platform – in March of 2022. However, these features were developed over the course of a year, including multiple beta tests, iterative software releases and involved more than 50 enterprise customers in the process.
According to Lytho research – the 2022 Q2 Creative Management Report – 38% of in-house creative teams experienced growth over the past twelve months and about the same expect similar growth over the coming year. Further, the study identified the top challenges facing creatives as tight deadlines (48%), unclear or incomplete project requests (40%) and unexpected changes to projects that are almost complete (38%). Lytho believes the growth in the size of these teams and their associated process challenges are directly related to resource management.
“These in-house agencies have experienced significant growth in recent years, which naturally adds complexity to creative operations and MRM can help them to tame the chaos,” says Lytho Chief Marketing Officer Russ Somers. “We are honored that Lytho was named a leader by Research in Action in this report, which does well to identify the business case for MRM software that brand and creative teams will find helpful.”
Lytho, a creative operations platform, provides tools including creative workflow and digital asset management (DAM) to brand and creative teams. These tools drive efficiency and streamlined collaboration at every stage of the Creative Lifecycle from project intake to measurement. This helps these teams fight the natural complexity that comes from managing the growing volume of stakeholders, digital assets, and creative projects. More than 600 enterprise customers worldwide use our software to help tame the chaos and make a greater business impact through improved predictability, stronger brand consistency and ultimately, better creative outcomes. The SaaS-based technology is easy-to-implement, intuitive and backed by an all-star customer service and support team with offices located in the U.S. and Europe. For more information visit us on Lytho.com.
To view this piece of content from www.globenewswire.com, please give your consent at the top of this page.
To view this piece of content from ml.globenewswire.com, please give your consent at the top of this page.
About GlobeNewswire by notified
One Liberty Plaza - 165 Broadway
NY 10006 New York
GlobeNewswire by notified is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.
Subscribe to releases from GlobeNewswire by notified
Subscribe to all the latest releases from GlobeNewswire by notified by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from GlobeNewswire by notified
Boyden Appoints Janne Jakola Partner in Finland3.10.2022 04:00:00 CEST | Press release
Prominent business leader and CEO of Matkahuolto joins Boyden, bringing digital transformation, change leadership and business turnaround expertise to clients worldwide Helsinki, Oct. 02, 2022 (GLOBE NEWSWIRE) -- Boyden, a premier leadership and talent advisory firm with more than 75 offices in over 45 countries, is delighted to welcome prominent business leader Janne Jakola as Partner in Finland effective 1st October 2022. “We at Boyden Finland are delighted to bring such vast technology business and digital services leadership experience to the firm,” commented Erkki Panula, Chairman of Boyden in Finland, and member of the global technology, healthcare & life sciences and fintech practices. “Janne has extensive experience in leading companies and businesses with novel digital services platforms and customer experience, not only in Finland, but in an international context.” Jakola will contribute to Boyden both locally and internationally with C-suite and board assignments as a senior
EMGA completes EUR 9.4M capital raise for Kashf Foundation with financing from BIO3.10.2022 02:00:00 CEST | Press release
LONDON, Oct. 03, 2022 (GLOBE NEWSWIRE) -- The EURO 9.4 million funding facility for Kashf Foundation was originated, structured, and negotiated by Emerging Markets Global Advisory LLP (EMGA), the emerging market investment bank. Speaking on the transaction, Mr Shahzad Iqbal, CFO of Kashf Foundation said, “Kashf Foundation is registered as a Non-Banking Micro Finance Company regulated by the Securities and Exchange Commission of Pakistan. Set up in 1996 as the first specialized microfinance institution of Pakistan it began its operations as a Grameen replicator and since then, Kashf has successfully carved out a distinct and unique niche for itself in the microfinance sector in Pakistan by offering a suite of innovative and transformative products and services to low-income households especially for women. It has a current outreach of over 600,00+ female borrowers across its 360+ branches with a GLP of USD 90+ million.” “Just to share that it has always been a pleasure working with EMGA
FRO - 2022 Annual General Meeting30.9.2022 22:30:00 CEST | Press release
Frontline Ltd. (the “Company”) advises that the 2022 Annual General Meeting of the Shareholders of the Company was held on September 30, 2022 at 08:00 a.m. at Par-la-Ville Place, 4th Floor, 14 Par-la-Ville Road, Hamilton Bermuda. The audited consolidated financial statements for the Company for the year ended December 31, 2021 were presented to the Meeting. In addition, the following resolutions were passed: To set the maximum number of Directors to be not more than eight. To resolve that vacancies in the number of Directors be designated as casual vacancies and that the Board of Directors be authorised to fill such vacancies as and when it deems fit. To re-elect John Fredriksen as a Director of the Company. To re-elect James O’Shaughnessy as a Director of the Company. To re-elect Ola Lorentzon as a Director of the Company. To re-elect Ole B. Hjertaker as a Director of the Company. To re-elect Steen Jakobsen as a Director of the Company. To re-appoint PricewaterhouseCoopers AS of Oslo,
GOGL – 2022 AGM Results Notification30.9.2022 22:30:00 CEST | Press release
Golden Ocean Group Limited (the “Company”) advises that the 2022 Annual General Meeting of the Shareholders of the Company was held on September 30, 2022 at 08:30 a.m. at Par-la-Ville Place, 4th Floor, 14 Par-la-Ville Road, Hamilton Bermuda. The audited consolidated financial statements for the Company for the year ended December 31, 2021 were presented to the Meeting. In addition, the following resolutions were passed: To set the maximum number of Directors to be not more than eight. To resolve that vacancies in the number of Directors be designated as casual vacancies and that the Board of Directors be authorized to fill such vacancies as and when it deems fit. To re-elect John Fredriksen as a Director of the Company. To re-elect Ola Lorentzon as a Director of the Company. To re-elect James O’Shaughnessy as a Director of the Company. To re-elect Bjørn Tore Larsen as a Director of the Company. To re-elect Ben Mills as a Director of the Company. To re-appoint PricewaterhouseCoopers AS
Wolters Kluwer acquires Open Access publisher30.9.2022 20:45:00 CEST | Press release
Wolters Kluwer acquires Open Accesspublisher; Expands Breadth of Lippincott Journal Portfolio Waltham, MA, September 30, 2022 – Wolters Kluwer Health announced today that it has signed and completed an agreement to acquire IJS Publishing Group (IJSPG), a UK-based provider of peer-reviewed medical journals supporting scientists and authors. The IJSPG portfolio consists of 10 journal titles, including the International Journal of Surgery (IJS), IJS Case Reports (IJSCR), and Annals of Medicine and Surgery (AMS). IJSPG will become part of Health Learning, Research & Practice (LRP), which offers the Ovid®medical researchsolution, publishes over 300 medical journals and hundreds of medical and nursing books, and produces digital nursing solutions for education and practice. The acquisition expands the breadth and depth of the Lippincott journal portfolio with high impact factor, surgery-related research and strengthens its Open Access position with several well-established journals accessibl