Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads
PubMatic releases Q1 2019 QMI report, highlighting key insights into mobile advertising trends
REDWOOD CITY, Calif., May 15, 2019 (GLOBE NEWSWIRE) -- Premium digital technology company, PubMatic, today released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.
In the US, digital ad spend recently passed $100 billion due to dominant increases in mobile advertising and video ad spend. As mobile advertising continues to evolve, it’s imperative for advertisers and publishers to both understand and prepare for these changes. PubMatic’s Q1 2019 QMI report reveals the top four trends to watch:
- Due to Video, Mobile Ad Spend Accelerates – The promise of 5G has the potential to bring powerful and interactive content and experiences, changing the way and speed at which video is consumed.
- Mobile In-App Header Bidding Still Needs Time to Grow - Despite recent popularity and publishers’ pressure to optimize mobile in-app header bidding, lack of knowledge has led to new obstacles in adoption.
- Safety Practices Take Center Stage as Fraud Rises – The majority of additional programmatic display dollars over the next year will go to private setups like PMPs.
- The Opportunity for Growth in APAC is Massive – Marketers in APAC are becoming more knowledgeable in programmatic strategies, illuminating the need to adapt automated ad strategies in other parts of the world.
For the first time, consumption across mobile devices will overtake television, as video viewing habits continue to impact the fight for attention. This has led marketers to spend $29 billion globally on mobile video advertising. The appearance of 5G makes focusing on mobile all the more important, as the expectations arise that consumers, advertisers and publishers will see a dramatic change in how video is consumed. This will lead to more seamless, complex video ad experiences for mobile users.
“Mobile advertising continues to see monumental increases in spending, while still making strides towards greater transparency and returns, which is hugely important for publishers and advertisers. That said, the industry is only now learning how to properly take advantage of in-app header bidding, which has led to more obstacles,” explained Paulina Klimenko, SVP, Corporate Development and GM, Mobile at PubMatic. “In order to find success, app publishers should consider the differences in header bidding between desktop and in-app and how the implementation efforts will impact their dev teams.”
Despite mobile advertising’s massive growth, spend within Android apps is down 17% year-over-year, while iOS has seen an increase of 68%. Most recently, Google blacklisted 6 apps from a major app developer for large-scale fraud, reflecting a trend of ad fraud schemes targeting GooglePlay apps. To avoid fraudulent apps and sophisticated invalid traffic impressions, marketers’ tactics have shifted inventory to in-app PMPs.
Programmatic, the automated buying and selling of digital media, is an intrinsic aspect of the advertising industry in North America and Europe, but there’s still room for growth in the Asia-Pacific (APAC) region. As mobile connectivity and mobile phone users has grown in APAC, the region’s advertisers and agencies are seeing the benefits in targeting mobile-first consumers through automated buying, though at roughly different paces. With 359 million new mobile users coming in the next half decade, there is a greater urgency to adopt automated ad buying strategies in other parts of the world.
Download the full Q1 2019 Quarterly Mobile Index Report here.
By analyzing over 13 trillion advertiser bids flowing each month through PubMatic’s platform, we can observe real-time developments in the mobile space that may allude to broader digital industry trends. We can then compare this information to other published data to further understand changes in the mobile landscape. At PubMatic, we are committed to providing best-in-class mobile tools and services, and believe that information sharing is crucial in aligning the digital industry towards best practices and, ultimately, growth in mobile advertising.
Note that directional data might not be comparable with prior reports.
PubMatic is a digital advertising technology company for premium content creators. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses. PubMatic’s publisher-centric approach enables advertisers to maximize ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. Headquartered in Redwood City, California, PubMatic operates 13 offices and six data centers worldwide.
North 6th Agency for PubMatic
One Liberty Plaza - 165 Broadway
NY 10006 New York
GlobeNewswire is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.
Subscribe to releases from GlobeNewswire
Subscribe to all the latest releases from GlobeNewswire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from GlobeNewswire
Nokia to publish third-quarter and January-September 2019 report on 24 October 201917.10.2019 08:00:00 CEST | Press release
Press Release 17 October 2019 Espoo, Finland – Nokia will publish its third-quarter and January-September 2019 results on 24 October 2019 at approximately 8 a.m. Finnish time (EEST). The report will be made available on the Nokia website immediately after publication. Nokia only publishes a summary of its financial reports in stock exchange releases. The summary focuses on Nokia Group's financial information as well as on Nokia's outlook. The detailed segment-level discussion will be available in the complete report available at www.nokia.com/financials. Investors should not solely rely on summaries of Nokia's financial reports, but should also review the complete reports with tables. Nokia's analyst conference call will begin on 24 October 2019 at 3 p.m. Finnish time. A link to the webcast of the conference call will be available at www.nokia.com/financials. Media representatives can listen in via the link on that website, or alternatively call +1 412 317 5210. About Nokia We create t
Trading Update: RoodMicrotec announces revenue for the first nine months of 201917.10.2019 07:43:00 CEST | Press release
First nine months revenue was 6% lower compared to 2018 Order book value is continuing to increase KPMG Accountants N.V. to be appointed as auditors by upcoming EGM Deventer, 17th October 2019 – RoodMicrotec N.V., a leading independent company for semiconductors supply and quality services, today releases its nine months trading update for the period ended 30th September 2019. The revenue decreased by 6% compared to the first nine months of 2018, which is in line with our expectations due to the global market situation and development in the semiconductor business. The order book value is continuing to increase thanks to the leading indicator, the book-to-bill ratio, being larger than one. “Despite the weak global semiconductor market, RoodMicrotec has been able to maintain a high level of revenue during the first nine months”, says Martin Sallenhag, CEO of RoodMicrotec. “The developments of the new Supply Chain Management projects are progressing as planned and we are looking forward
Solvay to raise Tecnoflon® fluoroelastomer FKM capacity in Italy by 30% to meet demand growth for high performance sealing applications17.10.2019 07:30:00 CEST | Press release
Brussels, October 17 2019 --- Solvay will lift production capacity of its Tecnoflon® FKM peroxide curable fluoroelastomer by nearly a third at its plant in Spinetta Marengo, Italy, to serve ongoing strong demand growth for high performance sealing applications in the automotive, oil & gas and semiconductor industries. This extra capacity is due to come on stream by May 2021 and follows recent increases at the same site as well as at Solvay's state-of-the-art Tecnoflon® FKM plant in Changshu, China. Solvay, with its unmatched portfolio of Specialty Polymers, also produces Tecnoflon® FKM in the United States. “ Solvay over the past few years has globalized its leadership position in Tecnoflon® FKM fluoroelastomers by expanding our manufacturing footprint in Europe, the United States and China. Our global presence and technological expertise allow us to consistently serve and anticipate the growing demand of our customers for these advanced materials. This most recent investment solidifie
FLOW TRADERS 3Q19 TRADING UPDATE17.10.2019 07:30:00 CEST | Press release
FLOW TRADERS 3Q19 TRADING UPDATE Amsterdam, the Netherlands - Flow Traders N.V. (Euronext: FLOW) releases its unaudited 3Q19 trading update. Highlights are: Market ETP Value Traded grew 6% quarter-on-quarter and 7% YTD9m19 vs YTD9m18 Flow Traders ETP Value Traded grew 12% quarter-on-quarter and 21% YTD9m19 vs YTD9m18, significantly outpacing the overall market growth Flow Traders recorded NTI of €53.3m in 3Q19 as robust trading performance in EMEA and APAC offset weaker than expected trading in the US Fixed operating expenses increased by 4% quarter-on-quarter and by 9% in YTD 9m19 vs YTD 9m18, which also reflects the impact of IFRS 16 Net Profit for the quarter was €12.9m with EPS of €0.28 Regulatory Own Funds Requirement (OFR) as at 30 September 2019 was €158m, resulting in an excess capital of €135m Focus remains on improving efficiency, enlarging the ETP footprint and trading diversification into other asset classes Financial Overview €million 3Q19 2Q19 Change YTD 9m19 YTD 9m18 Cha
Prosafe SE: Operational update Q3 201917.10.2019 07:00:00 CEST | Press release
The fleet utilisation rate in the third quarter of 2019 was 48.2 per cent (Q3 2018: 48.1 per cent). Safe Caledonia completed a four-month contract for a major oil and gas operator in the UK sector on 18 August 2019 and is currently laid up in the UK. On 31 July 2019, Prosafe signed a contract with Total for the Safe Caledonia to provide accommodation support at the Elgin complex in the UK sector of the North Sea. The firm duration of the contract commencing mid-April 2020 is 162 days with one 30-day option. Safe Boreas continued the contract with Equinor at the Mariner installation in the UK and was in full operation throughout the quarter. On 16 August 2019, Equinor exercised the fourth of six one-month options extending the contract’s firm period through October 2019. Safe Zephyrus has been operating at the Clair Ridge platform West of Shetland for BP since 14 May 2019 and was in full operation during this quarter. The contract was completed on 14 October 2019. Safe Concordia is at a
GAM Holding AG: Interim management statement for the three-month period to 30 September 201917.10.2019 07:00:00 CEST | Press release
17 October 2019 PRESS RELEASE GAM Holding AG: Interim management statement for the three-month period to 30 September 2019 Group assets under management (AuM), including investment management and private labelling, totalled CHF 135.7 billion1 as at 30 September 2019, down from CHF 136.1 billion2 as at 30 June 2019 Investment Management AuM of CHF 51.1 billion1 as at 30 September 2019 were 2% lower compared to 30 June 2019, driven by net outflows of CHF 1.4 billion, partly offset by positive market and foreign exchange movements of CHF 0.4 billion Net outflows recorded in August driven by client risk off sentiment with positive net inflows in July, while September remained flat Investment performance remains strong with 69% and 73% of AuM in funds outperforming their respective benchmarks over the three- and five-year periods Private Labelling AuM of CHF 84.6 billion1 as at 30 September 2019 were 1% higher compared to 30 June 2019, driven by net inflows of CHF 0.3 billion and positive n