GlobeNewswire

Kim Crawford Introduces New “Make It Amazing” Marketing Campaign

Share

Most Advertised Wine Brand Celebrates Consumer Loyalty and Self-Confidence

MARLBOROUGH, New Zealand, June 26, 2019 (GLOBE NEWSWIRE) -- Kim Crawford, the number-one Sauvignon Blanci and leading New Zealand wine brandii in the U.S., announces the launch of its new national marketing campaign. “Make It Amazing” celebrates the confidence Kim Crawford gives consumers by overdelivering on quality, taste and value; and brings consumers’ strong brand loyalty to life. This is Kim Crawford’s first marketing campaign since becoming the most advertised wine brand in 2018iii and is supported by a 360-degree integrated marketing plan including TV and digital advertising, social media content, dynamic displays at retail, strategic partnerships, consumer sampling, and experiential programming.

Kim Crawford’s new “Make It Amazing” campaign brings the brand’s confident and contemporary voice to life, showcasing a diverse cast of women who embody Kim Crawford’s positive, inclusive, and effortlessly dynamic personality. The TV commercials portray real-life moments shared among friends where choosing Kim Crawford makes an impression and gives them confidence in their wine choice to take on any occasion. The wine’s consistent quality, distinct crisp flavor, and understated elegance exceed expectations and empower consumers with an effortless choice.

Extensive research into the Kim Crawford consumer’s values led to the development of the “Make It Amazing” campaign, with findings confirming the deep emotional connection and loyalty fans share with the brand. Kim Crawford lovers lean on their friendships to gain self-confidence and similarly, they rely on Kim Crawford Wines as an easy choice that is a guaranteed crowd pleaser. “Make It Amazing” invites consumers to be their unapologetic, true selves to make any moment amazing.

To capture the genuine affinity consumers have for Kim Crawford Wines, the brand partnered with visionary director Malik Sayeed, who has an impressive body of work celebrating women through past work on Beyoncé’s Lemonade visual album and Bumble’s 2019 Super Bowl advertisement featuring Serena Williams.

“Kim Crawford has gained a cult following over its twenty-year history for its distinct taste, unwavering quality, and inclusive spirit,” said Julie Rossman, Vice President of Marketing for Kim Crawford Wines. “The “Make It Amazing” campaign does an excellent job of capturing the unique bond Kim Crawford shares with our devoted fans and validating to new consumers why it is a choice to be confident in. We want consumers to feel energized and excited about our versatile wines and hope that they serve as a catalyst for shared moments amongst friends.”

TV commercials commenced on June 17, 2019 on cable networks including; Bravo, E!, Food Network, FX, HGTV, TBS, Travel Channel, AMC, among others. Following broadcast, digital marketing and social media ads began rolling out across Facebook and Instagram on June 24, 2019 through February 2020.

“Make It Amazing” was created by Kim Crawford’s creative agency of record, Chicago-based Cavalry:

VP, Director of Integrated Production: Kelly Durham
Chief Creative Officer: Leyla Dailey
Group Creative Director: Bill Matznick
Chief Executive Officer: Marty Stock
Chief Strategy Officer: Karl Turnbull
VP, Group Account Director: Jennifer Gerwen 
Account Director: Amber Allen
Planner: Madison Giller
Social Media Manager: Caroline Conklin 

Kim Crawford “Make It Amazing” TV Commercials:
Birthday: https://youtu.be/hBnoFN_EgGo
Restaurant: https://youtu.be/keZjocCURCo
Market: https://youtu.be/Ew1akpuFOus
30: https://youtu.be/ien8748Xk5k

Contact:
Amy Mironov, Ten27 Communications, 646-469-4450, amy@ten27inc.com Kara Larmie, Kim Crawford Wines, kara.larmie@cbrands.com

About Kim Crawford Wines
Kim Crawford is the number-one Sauvignon Blanc and New Zealand Wine brand in the United States (IRI, 2019). Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator’s Top 100 List on four separate occasions, and being recognized as an Impact “Hot Brand” for the past twelve years. Kim Crawford’s distinctive portfolio includes Kim Crawford Marlborough Sauvignon Blanc, Kim Crawford New Zealand Rosé, Kim Crawford New Zealand Chardonnay, Kim Crawford New Zealand Pinot Gris, and Kim Crawford New Zealand Pinot Noir. For further information, please visit www.kimcrawfordwines.com, or follow us on Facebook and Instagram.

Please Enjoy our Wines Responsibly. © 2019 Kim Crawford Wines

_________________________________
i IRI Total US Multi Outlet-Convenience L52 weeks ending 2/24/2019
ii Nielsen CGA, L52 weeks ending 10/7/2018
iii Nielsen Ad Intel, Total Media SOV Q1-Q4 2017 / Q1-Q4 2018

 

About GlobeNewswire

GlobeNewswire
GlobeNewswire
One Liberty Plaza - 165 Broadway
NY 10006 New York

https://globenewswire.com

GlobeNewswire is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.

Subscribe to releases from GlobeNewswire

Subscribe to all the latest releases from GlobeNewswire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from GlobeNewswire

Heijmans and De Wever: 220 homes in Berkel-Enschot and Tilburg12.11.2019 17:30:00 CETPress release

Heijmans and geriatric care organization De Wever, which is an organisation that provides care to the elderly, have concluded a cooperation agreement for the phased development of approximately 220 owner-occupier and rental homes in Berkel-Enschot and Tilburg. Part of the homes (112 care apartments) is intended for senior citizens with divergent care needs. The project is valued at around € 65 million. Heijmans and De Wever respond to the increasing demand for suitable homes for senior citizens in Berkel-Enschot and Tilburg by means of this cooperation. Part of the apartments is intended for senior citizens who require nursing home care. With this project Heijmans contributes to creating a healthy living environment for these target groups. The project focuses among other things on laying out indoor and outdoor spaces intended for shared use, as a result of which residents can meet each other. A new apartment complex with 52 apartments for hospital (intramural) care is being realized i

Prosafe SE: Mandatory notification of trade12.11.2019 16:09:00 CETPress release

Ryan Stewart, Chief Commercial Officer, has on 12 November 2019 purchased 45,000 shares in Prosafe SE at an average price of NOK 4.2565 per share. Following the transaction, Ryan Stewart owns 45,260 shares in Prosafe SE. Prosafe is a leading owner and operator of semi-submersible accommodation vessels. The Company is listed on the Oslo Stock Exchange with ticker code PRS. For more information, please refer to www.prosafe.com Stavanger, 12 November 2019 Prosafe SE For further information, please contact: Jesper K. Andresen, CEO Phone: +47 51 65 24 30 / +47 907 65 155 Stig H. Christiansen, Deputy CEO and CFO Phone: +47 51 64 25 17 / +47 478 07 813 This information is subject to the disclosure requirements pursuant to Section 5-12 the Norwegian Securities Trading Act

SDLP - Seadrill Partners LLC Third Quarter 2019 Cash Distribution12.11.2019 15:37:00 CETPress release

London, United Kingdom, November 12, 2019 - Seadrill Partners LLC (OTCQB:SDLPF) ("Seadrill Partners" or the "Company") announces today that a distribution of $0.01 per unit has been declared with respect to the third quarter ended September 30, 2019, in line with the second quarter distribution. The third quarter cash distribution will be paid on November 27, 2019 to all unitholders of record as of the close of business on November 22, 2019. FORWARD LOOKING STATEMENTS This news release includes forward looking statements. Such statements are generally not historical in nature, and specifically include statements about the Company's plans, strategies, business prospects, changes and trends in its business and the markets in which it operates. In particular, statements regarding offshore drilling markets, the Company's ability to make cash distributions, the expected performance of the drilling units in the Company's fleet, estimated duration of customer contracts, contract dayrate amoun

DNO ASA: FAPE01 bond buyback12.11.2019 15:25:00 CETPress release

Oslo, 12 November 2019 - DNO ASA, the Norwegian oil and gas operator, today purchased USD 2.6 million in nominal value of FAPE01 bonds (ISIN NO0010811268) originally issued by Faroe Petroleum plc, and renamed DNO North Sea plc. The bonds were purchased at a price of 107.25. Following the bond buyback, USD 23.6 million in nominal value of the FAPE01 bonds remain outstanding with DNO ASA holding the balance of USD 62.2 million. The FAPE01 bonds mature on 28 April 2023. -- For further information, please contact: Media: media@dno.no Investors: investor.relations@dno.no -- DNO ASA is a Norwegian oil and gas operator focused on the Middle East and the North Sea. Founded in 1971 and listed on the Oslo Stock Exchange, the Company holds stakes in onshore and offshore licenses at various stages of exploration, development and production in the Kurdistan region of Iraq, Norway, the United Kingdom, Netherlands, Ireland and Yemen. This information is subject to the disclosure requirements pursuant

PCI Biotech to present at BIO-Europe 201912.11.2019 15:11:00 CETPress release

Oslo, Norway, November 12, 2019 PCI Biotech (OSE:PCIB), a clinical-stage company developing innovative therapeutics that address significant unmet medical needs, today announced that it will present at BIO-Europe 2019 being held November 11-13, 2019 at Hamburg Messe, Germany. On Wednesday, November 13, 2019 at 09:15am (CET), Dr. Per Walday, CEO, will present an overview of PCI Biotech’s technology and the multiple business development and commercial opportunities available based on this proprietary platform. The presentation will be made available on PCI Biotech’s website (www.pcibiotech.com ) under “Other presentations”. About PCI Biotech PCI Biotech is a biopharmaceutical company focusing on development and commercialisation of novel therapies for the treatment of cancer through its innovative photochemical internalisation (PCI) technology platform. PCI is applied to three distinct anticancer paradigms: fimaChem (enhancement of chemotherapeutics for localised treatment of cancer), fi