news aktuell GmbH

JOM Group: Recession to slow Germany's advertising market in 2023

Del

The annual growth forecast by the JOM Group foresees an increase of just 0.5 per cent for the 2023 advertising market in Germany

(Hamburg, Germany): The German advertising market could have succeeded in returning to its pre-Covid-19 level as early as in 2022, and then pushed on to new heights in 2023.

However, as is generally well known, external factors like the Ukraine conflict and persisting supply bottlenecks have prevented this development.

The experts from the JOM Group, agency for hybrid marketing communication, therefore assess that net advertising investment in 2022 only increased by some 1.2 per cent. After a good start to the year, investments fell significantly below the level of the previous year, especially during the second half of the year.

The JOM Group is forecasting even weaker growth of around 0.5 per cent for 2023. That would bring the total volume in the market to around 22.7 billion euro.

Stronger focus on sales in communication

In a weak economic environment, household consumption will also continue to decline in the coming year. In combination with continued high inflation rates, the focus on sales in communication is therefore shifting more strongly into the foreground. This is something that performance-focused online channels and the entire retail media sector benefit from on the one hand, and conventional media, such as radio and outdoor advertising, on the other.

Structurally, budgets are likely to continue to shift from conventional TV to digital moving image channels. This is primarily because platforms like Amazon Freevee, Netflix and Disney+ are opening up to advertising communication, and secondly because emerging moving image platforms like Twitch are constantly evolving.

Significant shifts will also take place in the area of conventional flyers. According to the JOM Group, increased printing and distribution costs are prompting a redistribution with a focus on digital advertising channels.

The first four months will be decisive

“We estimate that the first four months of 2023 will lead the way, because this is when consumers will feel the full impact of many of the effects of inflation on their pockets. The advertising volumes at the beginning of the year may even turn out to be comparatively high as a result. The return on investment and the volumes that the companies' development in sales still allow will then be decisive,” explains Volker Neumann, Managing Director JOM Group.

Kontakter

Shari Luening
Tel: +49 (0)40-27822-0
Email: shari.luening@jom-group.com
Web: http://www.jom-group.com

Om news aktuell GmbH

news aktuell GmbH
news aktuell GmbH
Mittelweg 144
20148 Hamburg

+49 (0)40 4113-32589http://www.newsaktuell.de

As wholly owned subsidiary of dpa, news aktuell provides business and organizations with effective access to media and consumers. Via the smart tools ots and zimpel, PR content accesses all media formats, including classical print, high click-rate online portals and social networks. In addition, news aktuell publishes all its customers’ PR content on www.presseportal.de, one of the PR portals with the greatest reach in Germany. By this means, all the relevant multipliers are reached globally, from editors, via digital influencers right up to specialist bloggers and interested consumers. news aktuell has been on the market since 1989. The company, with a staff complement of more than 135, has its headquarters in Hamburg. Other offices are in Berlin, Dusseldorf, Frankfurt und Munich.

Følg pressemeldinger fra news aktuell GmbH

Registrer deg med din epostadresse under for å få de nyeste sakene fra news aktuell GmbH på epost fortløpende. Du kan melde deg av når som helst.

Siste pressemeldinger fra news aktuell GmbH

Newly established company to promote Mainz as hub for life science and biotechnology now operational and supporting the city of Mainz3.2.2023 11:43:02 CET | Press release

“biomindz Standortentwicklungsgesellschaft Mainz GmbH i.G.” owned by the City of Mainz as a 100% subsidiary of city’s holding company “Zentrale Beteiligungsgesellschaft der Stadt Mainz mbH” (ZBM) Established with goal of supporting Mainz as the capital of Rhineland-Palatinate in its transformation into an internationally recognised hub for biotechnology ZBM's project team transferred to the new company, with Felix Wälder as Managing Director Mainz to be positioned and marketed on international level under "biomindz - Life Science Hub Mainz" brand Website goes live at www.biomindz.com, providing extensive information and points of contact (Mainz, Germany): (skh) At the beginning of february the 'biomindz Standortentwicklungsgesellschaft Mainz mbH i.G.' (biomindz GmbH i.G.) was founded. The formal establishment of the company therefore lays the groundwork for biomindz GmbH i.G. to commence its activities. As a wholly owned subsidiary of "Zentrale Beteiligungsgesellschaft der Stadt Mainz

VACUUMSCHMELZE (VAC) Announces Binding Supply Agreement with General Motors (GM) to Support EV Growth30.1.2023 10:51:58 CET | Pressemelding

(Hanau, Germany): VAC announced a binding long-term supply agreement with GM for North America permanent magnet production – another major step forward to create a strong, sustainable and scalable supply chain for electric vehicles. As part of the agreement, VAC will build a facility in North America to manufacture permanent magnets for electric motors used in a broad portfolio of EVs. The new facility will use locally sourced raw materials. The binding agreement finalizes a Memorandum of Understanding VAC and GM announced in December 2021. With 100 years of experience, VAC is a leading global developer and producer of advanced magnetic solutions. VAC is the largest producer of rare-earth NdFeB permanent magnets in the Western Hemisphere. “The demand for rare earth permanent magnets and supporting technologies is intensifying at an unprecedented rate as the world shifts to sustainable clean energy. VAC is extremely excited to be partnering with General Motors to take this important ste

WEF 2023: ProjectTogether receives the Schwab Foundation Collective Social Innovation Award recognizing the power of collaborative action19.1.2023 09:13:52 CET | Pressemelding

The non-profit organization ProjectTogether received the Schwab Foundation’s Collective Social Innovation Award 2023 at the World Economic Forum (WEF) in Davos. As the first award winner in this category, the Schwab Foundation recognizes ProjectTogether for its new approach to orchestrate collaborative action between bottom-up innovators and top-down institutions to create impact. At the award ceremony, founder Philipp von der Wippel explained the vision of a pan-European approach to collective action—across all sectors and political levels—to tackle ongoing and looming societal challenges.

I vårt presserom finner du alle våre siste pressemeldinger, kontaktpersoner, bilder, dokumenter og annen relevant informasjon om oss.

Besøk vårt presserom