Imagine Aviator Maximizes Revenue Potential and Viewing Quality Across Linear and VOD Services
Plan, make and monetize sophisticated content on all screens from a single cloud platform
Denver, April 14, 2022 (GLOBE NEWSWIRE) -- As media companies are challenged to meet growing demand for content on any screen and deliver profitability, Imagine Communications today announces the introduction of Imagine Aviator™, the first truly cloud-native platform that enables broadcasters, MVPDs and digital-first providers to plan, make and monetize premium-quality linear and OTT content from a single, unified platform. The ground-breaking platform ― designed to enable media companies to extract the maximum revenue potential from their assets ― will make its debut at the 2022 NAB Show (24–27 April, Las Vegas Convention Center, booth C2122).
Aviator raises the bar for monetization of content across all screens, enabling media companies to optimize ad delivery, significantly improve the revenue of otherwise under-monetized OTT content and generate greater profitability from their media assets. Architected for an ever-evolving future, Aviator offers flexible subscription and SaaS purchase options that suit new business models and an agile, cloud-based design that allows media companies to continue to deliver and monetize content no matter how consumer viewing habits change.
“We understand the challenges and complexities that premium brands have in today’s fluid media landscape,” says Rob Malcolm, chief product officer at Imagine Communications. “With Aviator, we are bringing together our experience and intellectual property in a unique, cloud-native platform that maximizes monetization of content across broadcast and OTT platforms today ― and readies media companies to adapt and thrive no matter what the future holds.”
Aviator combines the critical capabilities of scheduling, rights management, channel origination, live events, VOD, ad sales, ad placement, ad serving, campaign management, and more into a single cloud platform. It creates a converged solution that delivers linear programming and video-on-demand content with ads and triggers for local and dynamic ad insertion, making it easier for media companies to successfully monetize broadcast, OTT, FAST, pop-up and VOD content. Providing fully automated operation of thematic channels, the new platform also guarantees high audio and video quality on all outlets and supports the demands of premium services.
Running in the public cloud, Aviator requires only a web browser and internet connection to securely access and operate all aspects of the platform, placing control at the operators’ fingertips wherever they are based ― at the office, a remote location or when working from home. It can run either in a media company’s own cloud account, or in Imagine’s SaaS environment, where it is monitored, managed and maintained by Imagine, allowing customers to reap the benefits of operational efficiency, while maintaining control of all creative aspects of their content.
At launch, Aviator will include all the capabilities required to solve the complex needs of delivering premium-quality, sophisticated linear channels with unified origination — originating broadcast and OTT linear streams from a single playlist supporting ad insertion. Its ability to integrate content acquisition from live streams, file sources such as video clips, audio and captions makes Aviator the perfect tool for delivering live sports, news, and scheduled and unscheduled live events workflows.
“We will continue to add functionality on an aggressive roadmap schedule,” Malcolm adds. “Later this year, we will expand the Aviator platform’s monetization capabilities to allow media companies to sell their own ad inventory rather than limiting them to only plugging in a demand-side platform to fill available inventory. This will enable media companies to maximize their yield, which in turn allows them to afford more premium content rights.”
At the heart of Aviator is Imagine’s “audience-first” ad placement engine, which will allow media companies to sell inventory by audience, by context, or by spot ― regardless of the platform or delivery mechanism. New functionality will enable media companies to maximize revenue by targeting commercials to audiences accurately; delivering CPM/CPI-style metrics across all platforms, including broadcast; and monetizing scenarios that are difficult to plan in advance, such as extra time in sporting events and breaking news programming.
Malcolm continues, “As consumers find more ways to watch, the efficiencies of cloud play an important role, making it easier for media companies to address broadening advertising opportunities and create highly impactful and dynamic channels with genuine appeal to viewers. Some aspects of the TV landscape remain uncertain, but making content available on all screens in a way that allows our customers to achieve their full revenue potential requires convergence of content planning, origination and monetization. And that is exactly what Aviator makes possible.”
For more information about Imagine Communications’ products and solutions, please visit https://www.imaginecommunications.com
###
About Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit https://www.imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.
Attachments
To view this piece of content from www.globenewswire.com, please give your consent at the top of this page.To view this piece of content from ml.globenewswire.com, please give your consent at the top of this page.
About GlobeNewswire by notified
GlobeNewswire by notifiedGlobeNewswire by notified is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.
Subscribe to releases from GlobeNewswire by notified
Subscribe to all the latest releases from GlobeNewswire by notified by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from GlobeNewswire by notified
Vow ASA: Minutes of Annual General Meeting19.5.2022 12:40:04 CEST | Press release
The annual general meeting of Vow ASA was held today on 19 May 2022 at the company's premises at Lysaker Torg 12, 1366 Lysaker, Norway. All matters on the agenda were approved, cf. the notice of the Annual General Meeting that was published on 28 April 2022. The complete minutes are attached to this release. For further information, please contact: Erik Magelssen, CFO, Vow ASA Tel: +47 928 88 728 Email: erik.magelssen@vowasa.com About Vow Vow and its subsidiaries Scanship, C.H. Evensen and Etia are passionate about preventing pollution. The company’s world leading solutions convert biomass and waste into valuable resources and generate clean energy for a wide range of industries. Cruise ships on every ocean have Vow technology inside which processes waste and purifies wastewater. Fish farmers are adopting similar solutions, and public utilities and industries use our solutions for sludge processing, waste management and biogas production on land. With advanced technologies and solution
Bavarian Nordic modtager vaccineordre fra europæisk land efter bekræftede tilfælde af abekopper19.5.2022 11:46:42 CEST | pressemeddelelse
KØBENHAVN, Danmark, 19. maj 2022 – Bavarian Nordic A/S (OMX: BAVA) meddelte i dag, at selskabet har indgået en kontrakt med et unavngivet europæisk land vedrørende levering af koppevaccinen IMVANEX® i forbindelse med nye tilfælde af abekopper, der er identificeret i løbet af maj 2022. Det første europæiske tilfælde blev bekræftet den 7. maj 2022 hos en person, der vendte hjem fra en rejse til Nigeria, hvor abekopper er naturligt forekommende. Efterfølgende er der bekræftet mere end 20 tilfælde i England, Portugal og Spanien, og flere formodede tilfælde er ved at blive undersøgt. De fleste infektioner lader til at være sket lokalt i de tre lande. I USA er der bekræftet et enkelt tilfælde hos en rejsende fra Canada, hvor der endnu ikke foreligger bekræftede tilfælde, men adskillige formodede tilfælde er ved at blive undersøgt. Bavarian Nordics koppevaccine er godkendt i USA under navnet JYNNEOS® og i Canada under navnet IMVAMUNE®. I begge lande er godkendelsen udvidet til at omfatte abek
Bavarian Nordic Secures Vaccine Order from European Country After Confirmed Monkeypox Cases19.5.2022 11:46:42 CEST | Press release
COPENHAGEN, Denmark, May 19, 2022 – Bavarian Nordic A/S (OMX: BAVA) announced today that the Company has secured a contract with an undisclosed European country to supply its IMVANEX® smallpox vaccine in response to new cases of monkeypox evolving during May 2022. The first European case was confirmed on May 7, 2022, in an individual who returned from a travel to Nigeria, where monkeypox is endemic. Subsequently, more than 20 cases have been confirmed across England, Portugal and Spain with additional suspected cases currently being investigated. Evidence points to that most of the infections have been acquired locally in these countries. In the US, a single case has been confirmed in a traveler from Canada, where no cases are yet confirmed, but several remain under investigation. Bavarian Nordic’s smallpox vaccine is approved in the U.S. as JYNNEOS® and in Canada as IMVAMUNE®, both places with the approval extended to cover the monkeypox indication. The vaccine is approved in Europe a
XPENG Oslo Experience Store Now Open With XPENG G3i and XPENG P5 Available for Local Test Drives19.5.2022 11:00:00 CEST | Press release
XPENG opens its first Brand Experience Store in the Bjørvika area of downtown Oslo on May 19, 2022.The launch of the fully electric XPENG P5 and XPENG G3i makes Norway the first European country to boast the full range of XPENG EVs. Local test drives are now available to customers.XPENG, in June this year, will be participating in the 35th International Electric Vehicle Symposium (EVS35) 2022, the world’s largest international EV event live from Oslo. OSLO, Norway, May 19, 2022 (GLOBE NEWSWIRE) -- XPENG, a leading electric vehicle manufacturer, is taking the next step in its European expansion by opening its first Norwegian Brand Experience Store in the Bjørvika area of Oslo on May 19. This coincides with the official launch of the brand's two latest models, XPENG G3i and XPENG P5. Establishing a Local Presence XPENG is one of the early adopters of a disruptive retail model in the European market, combining direct, in-store sales with wider agency collaboration. In the Oslo Brand Exper
IBFD launches the 2021 Yearbook on Taxpayers’ Rights19.5.2022 10:00:00 CEST | Press release
Today, IBFD launches the 2021 Yearbook on the Protection of Taxpayers’ Rights (OPTR). The book is a compilation of up-to-date information on the effective protection of taxpayers’ rights. AMSTERDAM, May 19, 2022 (GLOBE NEWSWIRE) -- Prof. Dr Pasquale Pistone and Prof. Dr Philip Baker, Directors of IBFD’s OPTR, will present the Yearbook at the 7th International Conference on Taxpayer Rights, hosted by the Center for Taxpayer Rights, explaining some of the main events and trends that arose last year in the protection of taxpayers’ rights around the world. Click here to watch the video. The OPTR reports on the protection of taxpayers’ fundamental rights around the world. The precise and technical information of the OPTR contains reference to taxpayer bills, conventions and statutes, including their judicial and administrative interpretation, which explore how states apply this protection in practice. The OPTR serves as a unique legal basis for developing further research on the legal remed