Business Wire

Higher Ground Announces Partnership with Spotify to Produce Podcasts

Share

President Barack Obama and Michelle Obama’s production company, Higher Ground, today announced a partnership with Spotify (NYSE: SPOT) to produce podcasts exclusive to the platform. The Obamas formed Higher Ground to produce powerful stories to entertain, inform and inspire, and to lift up new, diverse voices in the entertainment industry. Spotify, which recently surpassed 100 million Premium subscribers and has more than 217 million monthly active users, will distribute the podcasts to audiences across the globe.

Under the Higher Ground partnership, President and Mrs. Obama will develop, produce, and lend their voices to select podcasts, connecting them to listeners around the world on wide-ranging topics. The multi-year agreement will be with Higher Ground Audio, an expansion of the Higher Ground production company that will oversee the move into podcasts.

When President and Mrs. Obama launched Higher Ground in 2018 with an initial partnership with Netflix, their goal was to create compelling content that entertains and inspires viewers. Recognizing that content is consumed in many forms, this new partnership will give them the ability to expand the conversation, educating and engaging Spotify’s diverse and extensive audience.

“We’ve always believed in the value of entertaining, thought-provoking conversation,” President Obama said. “It helps us build connections with each other and open ourselves up to new ideas. We’re excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer together.”

“We’re thrilled to have the opportunity to amplify voices that are too often ignored or silenced altogether, and through Spotify, we can share those stories with the world,” Michelle Obama said. “Our hope is that through compelling, inspirational storytelling, Higher Ground Audio will not only produce engaging podcasts, but help people connect emotionally and open up their minds—and their hearts.”

“President Barack Obama and Michelle Obama are two of the world’s most important voices and it is a privilege to be working with them to identify and share stories that will inspire our global audience, which looks to Spotify for unique, breakthrough content,” said Spotify Chief Content Officer, Dawn Ostroff. “Connecting people with original and thoughtful creators — especially those with the ability to highlight underrepresented and indispensable narratives — is at the core of our mission and we are thrilled that not only will the Obamas be producing content, but that they will be lending their voices to this effort."

About Higher Ground

Higher Ground is a production company formed by President Barack Obama and Michelle Obama dedicated to producing powerful stories to entertain, inform and inspire, and to lifting up new, diverse voices in the entertainment industry. Higher Ground Productions has a multi-year deal with Netflix to produce a wide range of scripted, unscripted and documentary-style series, as well as feature-length narrative and documentary films. Higher Ground Audio has a multi-year deal with Spotify to produce a diverse slate of original podcasts.

About Spotify

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music.

Discover, manage, and share over 50 million tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, Spotify Connect and ad-free listening.

Today, we are the world’s most popular audio streaming subscription service with a community of more than 217 million users, including 100 million Spotify Premium subscribers, across 79 markets.

For more information, images, or to contact the press team, please head over to our press page at https://newsroom.spotify.com/.

Contact information

Public Relations for Spotify:
Dustee Jenkins - press@spotify.com

Media Contacts for Higher Ground:
FRANK PR - 646.861.0843
Clare Anne Darragh - clareanne@frankpublicity.com
Lina Plath - lina@frankpublicity.com

About Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Omnico and JOS Enter Strategic Partnership for Asian Market15.10.2019 09:23:00 CESTPress release

Omnico, the global software platform provider of multi-channel commerce solutions to leading brands in theme parks, resorts, hospitality, retail and casinos, today announced its partnership with JOS – a systems integrator, solutions provider and technology consultancy – the trusted technology partner in Asia. JOS is now the official reseller for the full suite of Omnico solutions and products, including business and artificial intelligence applications, in China, Malaysia and Singapore. JOS will use its 60-year heritage in the region’s technology sector to expand the client-base for Omnico’s unique transaction platform and mobile and digital products. These transform understanding of consumer behaviour to provide brands with unrivalled accuracy in the targeting of promotions, offers and loyalty programmes. “We’re very excited to be partnering with JOS in a market central to our growth strategy,” said Mel Taylor, CEO, Omnico. “This is a region that has seen substantial growth in theme p

Terns Pharmaceuticals to Present Positive Preclinical Data on FXR Agonist TERN-101 at The Liver Meeting® 201915.10.2019 09:00:00 CESTPress release

Terns Pharmaceuticals, Inc., a global biopharmaceutical company focused on discovering and developing innovative therapies to treat non-alcoholic steatohepatitis (NASH) and cancer, today announced it will present preclinical study results on the farnesoid X receptor (FXR) agonist TERN-101 at The Liver Meeting® 2019, being held by the American Association for the Study of Liver Diseases (AASLD) in Boston, MA., November 8-12. The data demonstrate that in preclinical models, TERN-101 was preferentially delivered to the liver, which enables a robust, localized effect on FXR, while potentially mitigating non-liver mediated adverse effects. The abstract (#2158), titled “Pharmacokinetics, tissue distribution and pharmacodynamics of TERN-101, a novel farnesoid X receptor (FXR) agonist, in preclinical species” will be presented as a poster on Monday, November 11, 2019. “TERN-101 has the potential to be the backbone of future combination treatments for NASH due to its broad pleiotropic effects o

Rakuten TV Launches its AVOD Service in Europe15.10.2019 08:30:00 CESTPress release

Rakuten TV, one of the leading video-on-demand platforms in Europe, today announced the launch of its first AVOD - ad-supported video-on-demand - channels within the platform. This new business model will allow viewers to watch a wide range of content for free. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191015005048/en/ Rakuten TV's new UI 4.0 including "Free" section (Photo: Rakuten TV) The free section of Rakuten TV will launch with an initial offer including Hollywood and local content to be expanded to additionally include exclusive Rakuten content, TV series, documentary series, news and sport channels in the coming months - with a combined linear and on-demand offer. Among the exclusive content, Rakuten TV will present on its AVOD channel Matchday - Inside FC Barcelona, the new documentary series about FC Barcelona from the inside, offering previously unseen and exclusive scenes from the players’ private lives. Nar

Groundbreaking CloudCO Demo at Broadband World Forum 2019 Made Possible by UNH-IOL’s Role as Open Broadband Lab15.10.2019 08:00:00 CESTPress release

The University of New Hampshire InterOperability Laboratory (UNH-IOL), an independent provider of broad-based testing and standards conformance services for the networking industry, today announced they have helped create the first publicly demonstrated lab instance of hosting the CloudCO architecture as a Broadband Forum Open Broadband Lab (OB-Lab). Working directly with industry partners BT, Swisscom, TIM, Altice Labs, DZS, Nokia, VMware, and EANTC, they will demonstrate the integration of the test platform which will be showcased at Broadband World Forum 2019 (BBWF) in Amsterdam, Netherlands this week. The intention of the OB-Labs initiative is to demonstrate an open framework for cloud-based broadband for carriers globally, and bring the promise of SDN and NFV to fruition. The demo at BBWF 2019 was built from a combination of open source from the OPNFV, ONAP, and Open Broadband Access Abstraction (OB-BAA) projects and products from Nokia, Altice Labs, DZS, and VMware. A first of it

Forter Fraud Attack Index Reveals 89% Increase In Loyalty Program Fraud15.10.2019 07:30:00 CESTPress release

Forter, the leader in e-commerce fraud prevention, today announced the release of the seventh edition of its Fraud Attack Index. The report tracks shifting behaviors in online businesses across a variety of industries. The latest edition of the Fraud Attack Index indicates that fraud is evolving rapidly beyond the point of the transaction to accounts such as loyalty programs and abuse of return policies. Loyalty fraud increased by 89% year over year, while the total dollar amount in online fraud increased by 12% year over year. “A clear trend in online fraud is emerging,” said Michael Reitblat, CEO and Co-Founder of Forter. “The industry as a whole has done a tremendous job detecting and preventing payment fraud at the point of transaction. This eliminates the amateurs. We’re seeing fraudsters now shift their efforts earlier in the customer journey, gaining access to consumers’ accounts.” The Fraud Attack Index shows that fraudsters are having significantly more success in account take

Last Chance to Register for CES Unveiled in Amsterdam15.10.2019 07:00:00 CESTPress release

Consumer Technology Association (CTA): WHAT: The Consumer Technology Association (CTA) ® today announced the last chance to register for the third annual CES Unveiled in Amsterdam. CES Unveiled is an official CES® 2020 preview event, bringing together executives, influential media and prominent industry influencers to experience the latest tech innovations from across Europe. Europe welcomed more than 16,000 attendees to CES 2019 and continues to lead innovation by example. CES Unveiled promotes the continued value it shares with Europe through partnerships across government, business and research. CES Unveiled in Amsterdam will focus on the theme “Tech Improving Lives,” featuring an expected 100 exhibitors (including 50+ startups) from the Netherlands and across Europe. Some top exhibitors include: Aitheon – Integrates AI and Robotics in a user-friendly way to ensure businesses become automated in a single, simple platform Crescent Tech – Provides the world’s first purpose designed we